Whether graphic design, app development, motion design, media design, project management, social media, or PR - here you will find sample texts for application in advertising industry professions. Get inspired and create your personal cover letter using the templates.

Sample Texts for the Advertising Industry

View the texts as inspiration and idea generators - as templates. On one hand, you can follow the basic structure of your own cover letter. On the other hand, you can pick up individual phrases, sentences, or entire sections and adapt them to your specific situation.

For example, the introduction of an application template reads: "Are you looking for a reliable and punctual organizational talent with leadership experience and a background in gastronomy? Congratulations, you have now found what you are looking for."

Rephrased for a different job posting, this intro could be: "Are you looking for a skilled and detail-oriented graphic talent with InDesign experience plus Photoshop expertise? Congratulations, you have now found what you are looking for."

Very important: When copying the texts or text parts, make sure that all words have been adjusted in the end. You wouldn't want to apply for the position of a graphic designer and still have the car mechanic from a sample letter in the subject line.

While the sample letters have been prepared for very specific situations and professions, you can adjust various passages to suit your individual needs under modification. It's best to read through all the letters first. Mark the parts of the text that you like or would like to use directly. Then adapt these to your situation and combine the selected parts with the addition of your own sections to create your personal cover letter.

Good luck!

Sample Texts Advertising Industry

1 | Application towards the end of training

Hans Muster is nearing the completion of his training as a media designer and is applying for a graphic designer position in an agency.

Application as a Graphic Designer

Your job posting on jobjob.de, reference number 12345

Dear Mr. Mustermann,

Do you and your clients appreciate a keen eye for design that covers the big picture as well as the finer details? Then look forward to a gushing fountain of ideas that efficiently implements your assignments using the tools of InDesign, Illustrator, and Photoshop.

During my soon-to-end training as a graphic designer, I initiated the new design of our school newspaper. In close collaboration with the editorial team, a modern layout was created, described by the readership as "refreshing" and even "innovative."

In my training, I learned that good design considers not only customer requests, target audience, craftsmanship, and creativity but also one crucial element: meeting sometimes tight deadlines.

Blank, white pages and specific tasks motivate me to excel, which I would like to bring to your projects within your team in the future. I am expected to complete my training on 8.5.2025, after which I can join your team promptly. I am available for an interview and a creative trial day.

Best regards,

PS: Privately, I have specialized in object photography. Perhaps you would like to expand your agency's services to include in-house product photography?

More about Applying as a Graphic Designer.

2 | Application from Unemployment and Career Change

After training and several different jobs in the finance sector, Max Muster is currently looking for work. Over the years, he has acquired knowledge and skills in the field of app and web development. He sees his professional future in this area and is applying for a position as an app developer in an agency.

Application as an App Developer

Your job posting on jobjob.de, reference number 12345

Dear Mr. Mustermann,

Do you also believe that passion is a cornerstone of a successful venture? For me, web and app development have always been my passions. With this enthusiasm and my knowledge of modern programming languages, I aim to support your projects in the future.

I am taking a well-considered step at the moment to realign my professional career. Instead of bank finances, programming will now take center stage. The competency I acquired in private was repeatedly sought after in my professional role, aside from my main tasks. Primarily, my responsibility lay in optimizing internal management software with the goal of streamlining and simplifying processes.

As you can see from the recommendation letter of my former supervisor, you can benefit from my dedication, reliability, and meticulous thinking. Personally, I am used to and consider it important to work in a cooperative and constructive-critical team.

Turning concepts and ideas into reality with efficient approaches - would you like to bring my passion for lines of code on board? Gladly, starting now. Since I am currently not under contract, I can join your team promptly. I look forward to convincing you of my capabilities in a conversation.

Best regards

More about Applying as a Developer.

3 | Application from Self-Employment

Lara Muster started her own business three years ago. But to be honest, things aren't going so well for her. Recently, she tentatively inquired with the head of a marketing department belonging to one of her client companies over the phone about the possibility of permanent employment there. Based on the phone call, she is now applying.

Application as Motion Designer

Our phone call on 8.1.2025

Dear Ms. Sample,

As discussed over the phone, I aim to further develop myself professionally and explore new fields of activity. Our mutual goal moving forward is to enhance the reach of your company!

Expect a motion designer who analyzes your target audience in order to address them audiovisually and effectively. During my current position, dozens of image films and even more social media clips have been created in three years. The feedback from my clients: the videos were well-received and consistently led to an increase in followers, for more details on which you can find in my references.

Through my self-employment, I am accustomed to working independently and in an organized manner. You can expect the highest reliability from me in communicating with clients and meeting deadlines. My commitment to you primarily means making your work easier, even beyond video editing.

Naturally, I am happy to retreat to a dark room to fine-tune scenes with Premiere Pro and After Effects. But even during the other phases of the process – on set and in dealing with clients – you can rely on my expertise.

Video is more in demand than ever - and with me, in your marketing department, it's "lights, camera, action" from day one. We heard from each other on the phone, and now I look forward to meeting you in person for an on-site conversation.

Best regards

PS: The equipment I acquired during my self-employment will also be involved in the production of your films.

More on the topic Application as Motion Designer.

4 | Application from Permanent Employment

Harald Muster is a successful media designer who has since been promoted to project manager. However, what he wishes for is to have less project management and more practical design work.

Application as Media Designer

Your job posting on jobjob.de, reference number 12345

Dear Mr. Muster,

After reading your job posting, I ticked so many boxes that I almost ran out of green. Your wish list is checked! How about an addition now - with process support that not only focuses on design but also considers effort and returns?

I accompany the creative projects I am responsible for from the initial discussion through implementation to customer satisfaction. At the beginning, clients learn what they actually need. In the end, they are delighted with timely delivery and impeccable designs. The total cost and profit of the entire project are always taken into account in my approach.

Trust my eight years of professional experience, including design craftsmanship and project management expertise. Let my portfolio convince you. And indulge in more than just conception and fine-tuning - grant yourself active thinking, communication joy, and a pure desire for project success.

Currently, I am in an uncancelled employment relationship, so I can only have the Creative Cloud fully running at your place from 1.1.2025 at the earliest. I look forward to your invitation to an interview.

Best regards

More on the topic Application as Media Designer.

5 | Application after Stay Abroad

After several stays abroad, Hanna Muster is back in Germany and is now trying to find a new job here.

Application as Media Designer

Your job posting on jobjob.de, reference number 12345

Dear Ms. Sample,

Design should attract attention first, then sell - do you have a similar view of the objectives of a media designer? Then my layouts will securely target your customers with suitable forms and colors.

In previous projects, my skilled curves in Illustrator, my pixel-perfect image retouching in Photoshop, and my balanced layout in InDesign always ensured a proper print.

A special highlight: the 200-page catalog for the Fashion Sales company. Its concept and design were led by me and were completed within just three weeks of concentrated work - efficiency that delighted the client and will surely delight you as well. Creating flyers and brochures is part of my craft, as is the preparation of modern web designs. Clever short texts are included, so that if needed, I can also cover your social media tasks.

I look forward to an interview where you can be convinced by me. I can start the position at the earliest possible time.

Best regards

By the way: If you plan to expand your company beyond the German-speaking region in the future - I already bring solid English skills from three years of experience abroad.


You can find many samples for cover letters by profession with us.

6 | Application from Permanent Employment

After commercial training, various internships, especially in agencies, and several positions, most recently as a project manager in the marketing department of a company, Hans Muster is applying as a project manager in an advertising agency.

Application as Project Manager

Job-ID: AB2093

Dear Mr. Mustermann,

milestone by milestone in front of you?! Consider each one completed on time and conscientiously! With me, you approve consistent control, concentrated organization, and detail-oriented coordination with a critical eye on the budget framework set.

As a project manager with a commercial education, I successfully implemented numerous major marketing projects of my current employer in the past three years. While coordinating a four-person team, I was able to continuously set creative impulses for online and print measures with joy and enthusiasm for conception. You will find my project list in the attachments, and feel free to visit my portfolio page.

My work focuses on project overview and employee motivation. Meaningful prioritization, efficient resource utilization, and appreciative collaboration are the keys to progress and success for me – even and especially when multiple projects are running simultaneously.

If you also believe that "project" derives from "projecting," I recommend myself as your future project manager. According to my experiences and qualifications, I am aiming for a remuneration appropriate to the position amounting to 48,000 Euros. I look forward to an invitation to an interview – to a fruitful collaboration with you and your team.

Best regards

For more information on Applying as a Project Manager.

7 | Could it be a bit more confident?

Hans Muster is a successful social media manager and wants to take on a new challenge. Therefore, he is applying for a similar position in another company.

Application as Social Media Manager for Your Revenue Boost!

Your job advertisement on jobjob.de, reference number 12345

Dear Mr. Mustermann,

from 500 to 50,000 followers in just one year, accompanied by a significant increase in revenue…
These figures prove the success of my current activities. Are you also interested in such revenue growth?

For your Facebook presence, I already have a concept in mind on how to elevate the number of currently around 1,000 followers to an entirely new level. Let's also actively engage other important channels. Together, let's push the boundaries of your current reach on Facebook, Twitter, and Instagram to attract new, paying customers for you.

How does this work? With the right drive, targeted communication, and my passion for social media.

I look forward to a conversation to introduce myself to you and discuss my ideas with you. My employment is still limited until 8.1.2020 – after which I can polish your social media areas to a high gloss directly.

Best regards to Musterstadt

PS: Currently, I am also looking at your competitors. Surely, we can do better than them!

For more information on Applying as a Social Media Manager.

8 | Application from Unemployment

From Frank Muster's resume, it is not immediately apparent that he is suitable for the position. At least he does not yet have experience as a PR officer. He is applying from unemployment.

Application as PR Officer for Corporate Communications

Your job advertisement on jobjob.de, reference number 12345

Dear Mr. Mustermann,

Press releases, website posts, brochures, flyers, and social media channels – what if all these and more fields are skillfully and coordinatedly utilized? With my PR expertise, your company benefits from a constantly up-to-date overall image with positive external impact.

Communicating out into the public sphere has consistently shaped my professional career. Initially, journalistic texts for a renowned daily newspaper were followed by advertising and PR contributions for various clients of an agency. Finally, I contributed to the success of a start-up company by generating a high level of interaction with users on social media platforms.

My experiences have taught me how to direct maximum attention to companies and products in various situations. Time and time again, my activities have ultimately resulted in significantly tangible successes. In times of crisis, my communication strikes the right tone. In times of success, it finds the appropriate volume and frequency.

I look forward to an interview, during which I will gladly explain to you how I intend to further increase your brand awareness in the midst of your PR department.

Best regards


For more information on Applying as a PR Manager.

Useful articles to help you create an application and better prepare for your job interview

Thank you for visiting our portal. We hope that this article was helpful to you. We also recommend you to read our other articles that provide valuable tips and information on the topic of application.

Creating a job application photo: A professional job application photo is often the first impression a potential employer gets of you. It is therefore worth investing in a good photo. In our article, you will learn how to take a professional photo yourself. With simple means and a little preparation, you can create a photo that perfectly complements your resume.

German resume: A German resume follows certain conventions and expectations. Whether you prefer a classic or modern resume, it is important that it is clearly structured and complete. In our articles, you will find detailed instructions and examples for both styles so that you can decide which one best suits your application.

Download resume templates in Word for free: To make it easier for you to get started, we offer various resume templates in Word format for free download. These templates are suitable for both classic and modern resumes and can be customized individually. A professionally designed resume can significantly increase your chances of getting an interview invitation.

Structure and content of a cover letter: The cover letter is another important part of your application documents. It gives you the opportunity to introduce yourself personally and explain your motivation for the desired position. In our article on Structure and content of a cover letter, you will find useful tips on how to write a convincing and concise cover letter.

Resume: What is important? A resume should not only include your professional positions and qualifications but also highlight your special skills and achievements. In our article "Resume: What is important?", you will learn which information must be included in your resume and how to present it best.

Questions in the job interview: Preparing for typical questions in a job interview is crucial to make a good impression. Our article “Questions in the job interview” provides an overview of the most common questions and gives you tips on how to answer them.

Strengths and weaknesses in job interviews: Knowing how to present your strengths and weaknesses in a job interview is also very important. In our article “Strengths and weaknesses in job interviews”, you will learn how to present your strengths convincingly and deal constructively with weaknesses.

Thank you once again for visiting our portal. With our tips and templates, you are well equipped to create a successful application. Good luck with your application process!