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Matthias Petri

Matthias Petri founded the agency 4eck Media GmbH & Co. KG together with his brother Stefan Petri in 2010. Together with his team, he runs the popular specialist forum PSD-Tutorials.de and the e-learning portal TutKit.com. He has published numerous training courses on image processing, marketing and design and has taught "Digital Marketing & Communication" as a lecturer at FHM Rostock. He has received several awards for his work, including the special prize of the Mecklenburg-Vorpommern Website Award in 2011 and as Kreativmacher Mecklenburg-Vorpommern 2015. He was appointed Fellow of the Federal Competence Center for Cultural & Creative Industries in 2016 and is involved in the initiative "We are the East" as an entrepreneur and managing director on behalf of many other protagonists of East German origin.

Matthias Petri – your author for Adobe Photoshop, Adobe InDesign, CorelDRAW, Microsoft Word, Adobe Photoshop Elements, Serif Affinity Photo, GIMP, Adobe Fresco, PNG images, Vector programs, Serif Affinity Designer, Adobe Illustrator

To website: 4eck-media.de

So far published
SEO training: Maximize your online visibility with search engine optimization
Go to content  To SEO training: search engine optimization, online visibility
SEO training: search engine optimization, online visibility

More reach via Google!

5 hours 3 minutes
Target group identification & buying persona in marketing
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Target group identification & buying persona in marketing

Recognize your target customers and their real needs

1 hour 32 minutes
User Experience (UX) & Customer Journey - the practical tutorial
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UX & Customer Journey - practical tutorial

Improve your websites!

3 hours 43 minutes
Positioning of companies & brand building
Go to content  To Positioning of companies & brand building
Positioning of companies & brand building

Your course towards success

3 hours 2 minutes
Local SEO - high visibility thanks to Google My Business & Google Maps
Go to content  To Local SEO: Visibility with Google My Business, Google Maps
Local SEO: Visibility with Google My Business, Google Maps

Increase your turnover

2 hours 11 minutes
Writing an application: Tips, examples and inspiration
Go to content  To Writing an application: Tips, examples and inspiration
Writing an application: Tips, examples and inspiration

How to write your letter of application

1 hour 14 minutes
Install, create & creatively use brushes: Tutorial for Photoshop
Go to content  To Install, create & apply brushes: Photoshop tutorial
Install, create & apply brushes: Photoshop tutorial

How to make the most of the brush tool!

2 hours 18 minutes
What's new in the Creative Cloud: Photoshop CC updates explained
free of charge
Go to content  To Creative Cloud updates: Photoshop CC explained
Creative Cloud updates: Photoshop CC explained

Every update practically explained!

7 hours 41 minutes
Signature and signature templates
Go to content  To Download: Signature templates
Download: Signature templates

Signature placeholder, campaign and video training

70 contents
Documents & certificates: templates to design and print out
Go to content  To Documents & certificates: templates to design and print out
Documents & certificates: templates to design and print out

The right design for every occasion!

16 contents
The big brush package - Brushes for Photoshop, Photoshop Elements, GIMP & Affinity Photo
Go to content  To 1,350 large brushes for Photoshop, Elements & GIMP
1,350 large brushes for Photoshop, Elements & GIMP

For Photoshop and Photoshop Elements!

1344 contents
Modern application templates with cover sheet, cover letter and CV - Vol. 1
Go to content  To Download modern application templates | Word, InDesign
Download modern application templates | Word, InDesign

Perfectly staged for your success!

7 contents
Artworks in Photoshop
Go to content  To Artworks in Photoshop: How to create true works of art
Artworks in Photoshop: How to create true works of art

Compositing, illustration and digital painting

9 hours 21 minutes
Razor-sharp InDesign recipes
Go to content  To InDesign Tutorial: Layout, Typography, Tables, Scripts, Practice
InDesign Tutorial: Layout, Typography, Tables, Scripts, Practice

Rise to five-star professional layout chef

8 hours 46 minutes
Create model sedcard: Templates for models, agencies & photographers
Go to content  To Create model sedcard: Templates | Agency, Photographer
Create model sedcard: Templates | Agency, Photographer

Perfectly staged!

7 contents
Clipping with Photoshop: Hair, objects & people
Go to content  To Clipping with Photoshop: How to do it | Hair, objects, people
Clipping with Photoshop: How to do it | Hair, objects, people

More success hair by hair!

7 hours 50 minutes
Hair clipping - the compendium
Go to content  To Hair clipping with Photoshop
Hair clipping with Photoshop

More success hair by hair!

3 hours 21 minutes
Blog posts
The evolution of our SEO strategy: Why we chose Audisto
Go to content  To The evolution of our SEO strategy: Why we chose Audisto
The evolution of our SEO strategy: Why we chose Audisto

Especially for large websites with over 50,000 subpages, special SEO tools are needed for in-depth analyses. We use Audisto.

From a good company to a top company - this is how it works
Go to content  To From a good company to a top company - this is how it works
From a good company to a top company - this is how it works

Key Insights from "The Way to the Best" by Jim Collins: Summarized Statements and Reflection Questions for Job Interviews.

Employer branding like the Endboss: 13 hacks for employer attractiveness & recruiting
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Employer branding like the Endboss: 13 hacks for employer attractiveness & recruiting

13 tips from our agency practice for building employer brands and for more effective recruiting. Read, copy, hire. How to attract new employees.

Linter & analysis tools for code check and validation (HTML, CSS, JavaScript, PHP ...)
Go to content  To Linter & analysis tools for code check and validation (HTML, CSS, JavaScript, PHP ...)
Linter & analysis tools for code check and validation (HTML, CSS, JavaScript, PHP ...)

Linter & analysis tools for HTML, CSS, JavaScript, PHP, Python & Co. help with code checking and validation. For better developments.

"Adopt or die" - the interview with AI trainer Arnold Oberleiter
Go to content  To "Adopt or die" - the interview with AI trainer Arnold Oberleiter
"Adopt or die" - the interview with AI trainer Arnold Oberleiter

Find out in our interview about the future of AI applications and how they will transform companies and society.

Relaunch checklist for online stores, booking & corporate websites
Go to content  To Relaunch checklist for online stores, booking & corporate websites
Relaunch checklist for online stores, booking & corporate websites

If you want the relaunch of your website to be a great SEO success and not a disaster, use this checklist to ensure success.

Security headers for your website: good for security and SEO
Go to content  To Security headers for your website: good for security and SEO
Security headers for your website: good for security and SEO

Security headers serve the security of websites and therefore have a positive impact on the user experience and SEO.

AVIF image format for websites boosts SEO, PageSpeed & User Experience
Go to content  To AVIF image format for websites boosts SEO, PageSpeed & User Experience
AVIF image format for websites boosts SEO, PageSpeed & User Experience

Find out here why AVIF is the image format of the future for websites, with all the benefits for page speed, user experience (UX) and SEO.

Your e-learning portal in CHIP FOTO-VIDEO
Go to content  To Your e-learning portal in CHIP FOTO-VIDEO
Your e-learning portal in CHIP FOTO-VIDEO

2023 is off to a good start: the January issue of CHIP FOTO-VIDEO devotes two pages to your e-learning portal TutKit.com.

Trademark application: Your protective shield for the unique
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Trademark application: Your protective shield for the unique

Trade mark application: How to register your trademark? Trademark registration costs and its significance for your company explained concisely.

Corporate design & corporate identity: make your brand unmistakable
Go to content  To Corporate design & corporate identity: make your brand unmistakable
Corporate design & corporate identity: make your brand unmistakable

Markenanmeldung: Registrierung, Kosten und Bedeutung des Markenschutzes für Unternehmen

The right content for marketing departments - Anja Galgon in an interview
Go to content  To The right content for marketing departments - Anja Galgon in an interview
The right content for marketing departments - Anja Galgon in an interview

Anja Galgon (Marketing Department of Friedhelm Selbach GmbH) talks in an interview about how she takes the content of TutKit.com to the next level.

Training instead of drinking coffee: TutKit.com as a learning material provider in training
Go to content  To Training instead of drinking coffee: TutKit.com as a learning material provider in training
Training instead of drinking coffee: TutKit.com as a learning material provider in training

Video tutorials for training! Apprentice Alexander reveals in an interview how our platform serves him as a kind of learning material supplier >> to the interview

Brand positioning - Part 4: Ideas, roadmap and necessary changes of direction
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Brand positioning - Part 4: Ideas, roadmap and necessary changes of direction

If you are currently creating or revising your brand positioning: These examples will help you with your own approach.

Brand positioning - Part 3: 19 tips for brand building & target group acquisition
Go to content  To Brand positioning - Part 3: 19 tips for brand building & target group acquisition
Brand positioning - Part 3: 19 tips for brand building & target group acquisition

Are you working on your brand positioning? These 19 tips will help you win over your target group by building your brand!

Brand positioning - Part 2: Captivating your target groups with the right strategy
Go to content  To Brand positioning - Part 2: Captivating your target groups with the right strategy
Brand positioning - Part 2: Captivating your target groups with the right strategy

Strategies for brand positioning - via uniqueness, cost leadership or niche. This is how you will captivate your target group!

Brand positioning - Part 1: What is it and which five questions are crucial
Go to content  To Brand positioning - Part 1: What is it and which five questions are crucial
Brand positioning - Part 1: What is it and which five questions are crucial

Part 1 of our series on brand positioning. Here we show you what this is and which five questions are crucial for you.

The Golden Circle - develop your brand mission statement, free template (Mission, Vision, Values - Part 4)
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The Golden Circle - develop your brand mission statement, free template (Mission, Vision, Values - Part 4)

How to use the Golden Circle principle to develop a brand mission statement for your company. With a free template to download.

Corporate values - tips and examples (mission, vision, values - part 3)
Go to content  To Corporate values - tips and examples (mission, vision, values - part 3)
Corporate values - tips and examples (mission, vision, values - part 3)

The values of your company - how to determine them in a targeted manner. With lots of tips and practical examples.

The company mission - tips and examples (mission, vision, values - part 2)
Go to content  To The company mission - tips and examples (mission, vision, values - part 2)
The company mission - tips and examples (mission, vision, values - part 2)

The why of your company: How to develop a company mission! With tips on how to proceed and lots of examples.

Your company's vision - tips and examples (Mission, vision, values - Part 1)
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Your company's vision - tips and examples (Mission, vision, values - Part 1)

Where your company is going - develop your vision! We show you what you need to look out for and give you tips and examples.

Interview with Christian Tietze: Getting further in education - with TutKit.com
Go to content  To Interview with Christian Tietze: Getting further in education - with TutKit.com
Interview with Christian Tietze: Getting further in education - with TutKit.com

Interview: Christian Tietze from IBB. Read here why he thinks the training sessions and templates deserve the grade 1.

Interview with video trainer Tobias Becker: A lot of instinct for digital marketing
Go to content  To Interview with video trainer Tobias Becker: A lot of instinct for digital marketing
Interview with video trainer Tobias Becker: A lot of instinct for digital marketing

Interview: Video course producer Tobias Becker. About his knack for reaching financial heights & how he spreads knowledge.

Matthias and Stefan Petri
Go to content  To Matthias and Stefan Petri
Here's to a pleasant end to the year

As the year draws to a close, we wish you a Merry Christmas and a Happy New Year. A few words from Matthias and Stefan Petri from TutKit.com

TutKit in action: Designing a Christmas brochure - with this content
Go to content  To TutKit in action: Designing a Christmas brochure - with this content
TutKit in action: Designing a Christmas brochure - it's easy as snow with this content!

Would you like to design a Christmas brochure? We'll show you where to find suitable content and how to use it. Watch the video now.

Thomas Nitzlader in an interview: How TutKit.com brings movement into retirement
Go to content  To Thomas Nitzlader in an interview: How TutKit.com brings movement into retirement
Thomas Nitzlader in an interview: How TutKit.com brings movement into retirement

An interview with our user Thomas Nitzlader: How he uses the tutorials and assets from TutKit.com.

Interview with Heiko Lasch: An ace up his sleeve for education - with TutKit.com
Go to content  To Interview with Heiko Lasch: An ace up his sleeve for education - with TutKit.com
Interview with Heiko Lasch: An ace up his sleeve for education - with TutKit.com

Interview: Heiko Lasch from Altenburg GmbH. Read how the content of TutKit.com helps him move forward.

Christine Mehl from DiCognita: How to overcome boundaries with TutKit.com
Go to content  To Christine Mehl from DiCognita: How to overcome boundaries with TutKit.com
Christine Mehl from DiCognita: How to overcome boundaries with TutKit.com

Interview: Christine Mehl from DiCognita. Check out what she gets up to with our content on TutKit.com.

Digitization and effective working: TutKit.com expands the range of topics
Go to content  To Digitization and effective working: TutKit.com expands the range of topics
Digitization and effective working: TutKit.com expands the range of topics

We are now expanding the range of topics on TutKit.com to include digitalization and effective office work. Read on to find out why, wherefore and how.