The role of roll-ups in the retail and service sectors

Introduction: The roll-up banner is your brand's point of view

Every day we encounter advertising "face to face", so it makes sense to also use the roll-up banner as a means of printing to promote your brand. Today we're talking about roll-up banners - mobile structures on which advertising banners are stretched. You may have seen them in pharmacies, stores, supermarkets, trade organizations or in front of the entrance to a company. Large letters, impressive images - the advertising message is impossible to miss. Many prefer roll-ups in large formats to attract attention.

What is a roll-up stand?

A roll-up display is a mobile advertising medium consisting of a vertical banner on a metal base. The main function of a roll up display is to draw the audience's attention to the product, service or event being advertised. A roll up display consists of a rolling mechanism and a poster that rolls up onto this rolling mechanism when assembled. This type of advertising makes it possible to create an exhibition stand, a presentation block, an information stand or an advertising frame quickly and cost-effectively. Handling is also child's play.

A brief history of roll-up stands

This advertising stand was originally invented in Sweden by the company Scandisplay. In 1997, they developed a portable exhibition system called Roll-Up, which became the first roll-up display on the market. Roll-Up became a hit in the exhibition industry and quickly spread all over the world. Today, roll-up displays are used at events of all sizes - from small presentations to large trade fairs. They remain one of the most popular print tools for promoting brands and attracting potential customers.

The main advantages of a roll-up stand:

• Portability: a roll up display can be easily dismantled, folded and transported to another location. This allows it to be used at trade fairs, conferences, seminars, presentations and other events.
• Simple assembly: No special skills or tools are required to assemble a roll-up display. All you need to do is pull the banner out of the metal stand and attach it to the top edge.
• Highly effective: Roll-up displays are among the most effective advertising media. They are eye-catching, space-saving and memorable.
• Roll-up displays can be used in a wide variety of areas - from small businesses to large corporations. They can be used to present new products, advertise services, provide information about events and much more.
• Roll-ups are often used in marketing and advertising, especially at trade fairs, conferences, seminars and other events where companies and organizations promote their products and services. But they are also often used as an accessory for photo backgrounds.

How important is an attractive roll-up design?

An attractive roll-up design plays an important role in communicating effectively with your audience and drawing attention to your brand, product or service. That's why it's so important:

1. Grab attention: a high-quality design with vibrant colors, appealing images and easy-to-read text helps grab the attention of passers-by at events or in stores.
2. Represent your brand: The design of the roll-up should reflect your company and its brand and follow your company's corporate design. This helps to increase brand awareness among your target group.
3. Convey information: Good design should convey clear and informative messages about your product or service and give the audience a reason to be interested in what you have to offer. So be aware of the message you want your roll-up to convey.
4. Exude professionalism: A high-quality roll-up design exudes professionalism. This can strengthen potential customers' trust in your brand.
5. Memorability: Aesthetically pleasing and well thought-out design is generally more memorable and therefore increases the chance that the target group will remember your brand or message.

All in all, an attractive roll-up design plays a crucial role in a successful advertising campaign and can be a decisive factor in drawing attention to the brand and attracting new customers.

Possible uses of roll-ups

Areas in which roll-up stands are particularly popular:

• Business start-ups and start-ups
• Trade and retail
• Business and finance
• education
• Medicine and healthcare
• Tourism and hotels
• Sports and fitness

Let's take a closer look at the areas of application for roll-up advertising:

• Business founders and start-ups: Advertising budgets are still small, especially at the beginning. A roll-up is comparatively inexpensive, which is why it is a popular advertising option.
• Trade and retail: Roll-ups can be used to attract customers in stores, markets or shopping centers. Many companies also use them to advertise new products or special offers.
• Business and finance: Roll-up displays are often used at conferences, seminars and other events to showcase the company and its products or services. They can help to attract new customers and create a positive impression of the brand.
• Education: Roll-up displays are often used at exhibitions and trade fairs by educational institutions to attract new students. They can also be used within the educational institution to inform students about events, courses and other important happenings.
• Medicine and healthcare: Roll-ups can be used at medical and healthcare conferences or trade shows to draw attention to new treatments, medical equipment or services.
• Tourism and hospitality: Roll-ups can be used to promote hotels and resorts and attract tourists at trade fairs and exhibitions for tourism services.
• Sports and fitness: Roll-up displays can be used to draw attention to new training programs or sports equipment or to advertise sports events.

Advertising stands are simple in design and format and therefore save time and effort. Nevertheless, they fulfill their function of attracting the attention of the public in an excellent way. Roll-ups can be used for all purposes:

• Providing information about promotions or new products.
• Present the opening of a new store or service.
• Describe services and products at outdoor events.
• Introduce a brand at conferences, meetings, presentations, etc. or link the brand to a speaker at a lecture.

Roll-up stands can be broadly categorized into different types:

• Standard roll-up displays: these displays have a reliable mechanism, sturdy casing, reinforcement under the vertical pole and soft inserts that are usually carried in the carry bag.
• Economy roll-up displays: Class These displays do not differ externally from the "standard" displays, but are usually slightly cheaper. The housing is usually somewhat thinner and reinforcements may be missing. The carrying case is more simply sewn.
• Super economy class roll-ups: Everything is sacrificed here to save money. They are usually intended for one campaign, during which they are assembled and dismantled and then thrown away.
• Premium roll-up stands or "drops": They have better stability due to their wide, drop-shaped and weighted base. They are usually equipped with a more expensive tarpaulin.
• Double-sided roll-up stand: This stand has two posters and two rolling mechanisms pointing in different directions. This means that there are two roll-ups in one housing. This allows the advertising material to be presented from both sides. Like the "Drop" roll-up, it has a wide, weighted base without feet.
• Roll-up with interchangeable banner: They eliminate one of the main disadvantages of roll-ups - the inability to change the advertising banner yourself. Instead, the stands are supplied with interchangeable cassettes with inserted posters.
• Dynamic roll-up: This is a double-sided roll-up in which two images rotate with the help of a motor mounted in the base of the stand.
• Large roll-ups: This category includes roll-ups that are wider than 1.5 meters. They can belong to the "standard" or "drop" classes. There are examples with a width of 2 m and 3 m. Why are they categorized in a separate class? In these sizes, they lose the main feature of roll-up displays, namely their portability and ease of assembly.

Designing a roll-up: Design tips

How do you design a roll-up stand? A unique feature of roll-ups is the ability to advertise without the help of the brand owner. The most important thing is to present the offer correctly to captivate the consumer at first glance.

To create a memorable stand, the right amount of information and design is important. We hope that our simple tips will help you to create a really effective advertising medium:

1. Place the logo and slogan at the top of the banner. This is the area that people pay attention to first.
2. Write important information correctly - from left to right or top to bottom. Creativity is important, but don't forget about the comfort of taking in information.
3. Use only high-quality illustrations. Pay attention to print formats, color models and sizes.
4. Choose the color scheme carefully. It is important that the colors match well and complement the style of the logo. Think about how people perceive color tones in advertising materials.
5. Don't forget the typography - use legible fonts and letter arrangements. Use wide and bold fonts without Serifs as they are easier to read and understand.

Choosing the software to develop a roll-up

To design a roll-up, an effective advertising medium, you can use various software that will help you create an attractive and professional design. Here are some of the most popular programs you can use:

• Adobe Illustrator: this is one of the most powerful software solutions for creating vector graphics. With Illustrator, you can easily create logos, illustrations, text elements and other important design parts for your roll-up.
• Adobe Photoshop: This program is great for image editing and creating graphic elements. You can use Photoshop to retouch photos, create backgrounds, effects and other design elements for your roll-up.
• Adobe InDesign: InDesign is often used for the layout and design of text and images on the banner. You can create complex layouts, manage typography and add design details with this program.
• CorelDRAW: This is an alternative to Adobe Illustrator that also offers powerful tools for creating vector graphics. CorelDRAW has a number of unique features and can be a good choice for those who prefer this program.
• Microsoft PowerPoint: Although PowerPoint is often used to create presentations, it can also be used to create simple layouts and compositions for roll-ups. It is a practical tool for quick design without having to use complex programs.

The choice of software depends on your preferences, your level of expertise and the availability of the tools. It is important that you choose a program that you are comfortable working with and that meets your roll-up design requirements.

Modern roll-up design in practice

Here is a modern roll-up design as we have realized it for customers with our agency 4eck Media.

Roll-up templates: Conclusions

Roll-ups are a modern and effective form of advertising. That's why using them today is no longer a question, but a necessity. But you need to understand that roll-ups are not the only marketing and advertising tool. There are many other ways and methods to increase awareness of your brand and boost sales, which we cover in other articles on our blog. Below you can see our roll-up templates. These are ready-made, high-quality roll-ups templates that can be downloaded at an attractive price. And if you have ideas for your own roll-up but don't know how to do it yet, check out our training videos.

If you haven't used roll-ups as an effective advertising tool yet, read our article on the 10 principles of creating an attractive roll-up.