In this article, we will look at the most important aspects of handling roll-ups by examining their storage, components, assembly and disassembly. Using a specific example, I will show you how to set up a roll-up correctly and what parts it consists of. This will help you if you are currently developing a roll-up design yourself.
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What are roll-ups and where are they used?
A roll-up is a portable advertising medium that usually consists of a frame on which a banner with an advertising message or image is attached. It is one of the most widely used advertising technology tools for advertising campaigns and events in various industries and activities.
The biggest advantage, but also the biggest disadvantage of the rollup is its weight. Our model weighs about 3-4 kg. On the one hand, it can easily be taken to events such as exhibitions, forums or trade fairs. On the other hand, it is very light for its size and falls over at the slightest wind. This severely limits the possible uses of the roll-up and restricts it primarily to indoor use.
Roll-ups are often used in the following locations and situations:
- Trade fairs and exhibitions: Roll-ups are often used at exhibitions, conferences and trade fairs to draw attention to companies' stands and showcase their products or services.
- Retail: In retail, rollups can be used to advertise products, special offers, discounts and promotions to attract customers' attention.
- Corporate events: At conferences, seminars, meetings or corporate events, rollups can be used to showcase a company, its values, services and products.
- Advertising campaigns: Rollups are often used as part of advertising campaigns on the street, in shopping centers or other public places to draw attention to a brand or product.
- Presentations and events: In educational institutions, offices, at conferences or training sessions, rollups can be used to illustrate important ideas, concepts or information.
Rollup stand assembly. Step-by-step instructions
The roll-up is usually transported in a sturdy textile bag with a loop. This bag not only protects the roll-up from dust and dirt, but also prevents parts of the roll-up from getting lost or damaged during transportation to the exhibition.
When you open the bag, you will see the rollup disassembled into its individual parts. Take it out of the bag carefully. Roll-up displays are usually made of aluminum and are therefore light and easy to transport. However, it should be noted that they can become deformed if they are dropped. Despite the stiffening ribs, there is no guarantee against such damage.
To set up a roll-up, take the pole and erect it like a camping tent. Inside the empty aluminum tubes is a cord that prevents the individual parts of the pole from falling apart.
Then the swivel feet have to be fitted correctly so that they don't fall off when turning. The pole is then assembled and inserted into the rollup base.
Once all the parts are assembled, carefully unfold the rollup and attach it to the top of the pole by pulling on the tarpaulin. Then stand with your feet on the feet of the rollup that are closer to the ground to secure it and pull the motif all the way down. The rollup is now fully assembled.
To keep the rollup in good condition, it is important to store it in a dry place, as some parts can corrode. Bear in mind that the rollup is not used very often, so check that it is in perfect condition before each use.
Rollups as part of the corporate design
Rollups as a marketing tool are at their most effective when they fit organically into the company's corporate design. The use of rollups within a uniform style and brand concept improves the perception of the advertising message and increases the recognition value of the company.
When rollups are part of the corporate design, they not only convey information about the company's products or services, but also emphasize its professionalism, reliability and uniqueness. By coordinating color schemes, fonts, logos and the overall brand style, a uniform and coherent appearance is created that leaves a lasting impression on the public.
In addition, the integration of the roll-ups into the corporate design enables the uniformity of the advertising material at different locations and at different events. This helps to strengthen the company's image as a professional and reliable organization among customers and partners. Rollups that are integrated into the corporate design therefore not only serve as an effective marketing tool, but also help to strengthen the corporate brand and build long-term customer relationships. Last but not least, a uniform and recognizable visualization style helps the public to form a clear picture of the company and its values.
Rollup templates on TutKit.com
The TutKit.com portal offers a large selection of rollup displays for your company or event. But we also offer a large selection of ready-made rollup templates.
You no longer need to contact an agency to design a new rollup. Now you can save time and resources by purchasing a ready-made rollup template from us. All templates can be downloaded immediately.
Our rollup templates are diverse and perfectly suited to different needs and styles. Whether it's a product promotion, company presentation or event, we have the perfect solution for your business.
Choose the rollup template that suits your needs and download it. Creating a stylish and effective promotional rollup has never been easier!
How to create a rollup with a template?
If you have no experience with graphic programs, don't worry! We have a special video tutorial that shows you how to easily edit the chosen template and create your own rollup.
Our video tutorial shows you step by step how to work with your rollup template in the most common graphics programs. You'll learn how to change text, images, colors and other elements of the template to create a unique design that reflects your business or event.
This instructional video is designed so that even beginners can easily learn the process of editing and creating a rollup. We are sure that after watching the video you will be able to create a professional looking rollup without any problems.
Watch our tutorial video now and bring your ideas to life with our rollup templates.