Why do companies need a corporate design?

Today we reveal the secrets of success and why a successful corporate design plays a major role in this. Is it true that when you hear the word "success", you think of big brands like "Coca-Cola", "Nike" or "Apple"? When you hear the word "success", certain images appear in your mind that are associated with it: a red background and a sweating bottle, or a white line on a black background, or the bitten apple loved by many. And that's no coincidence! Behind these images are dozens of people who have worked to make them appear in your mind as a symbol of the corporate identity of these successful companies. The creators behind them are not just lucky people who guessed something. These people are real creators. Creators who precisely identified the needs of their target group and, based on this, created the corporate design that later brought them success.

Why companies need a corporate design

Let's take the brand whose smartphones almost everyone has had in their pocket today as an example: Apple. They were probably the first in their segment to understand the importance of design. When Steve Jobs and Steve Wozniak's company was just entering the market, which was almost half a century ago, and when mass PC purchases were still a corporate dream, Apple in particular focused on "packaging" and made it a priority.

The world saw the first Macintosh with a silver apple on the box - a beauty compared to other PCs. Likewise, it was Apple that introduced more beautiful typography to computers. Since then, Apple's style has certainly undergone some changes, but the foundation has remained the same. It is precisely this repeatability that has made it the most recognizable brand in the world. Apple's famous "fruity" logo was created way back in 1977. And this at first glance laconic and balanced image actually carried a deep message - a symbol of knowledge and creativity that became one of the most recognizable visual images in history, both for the rebellious youth and among managers in suits.

The company renewed its logo only in 1998 - the rainbow-colored version was replaced by a monochrome one. Today, the black symbol on a white background is a symbol of the combination of style and technology, a synonym for quality and perfection.

So, as we can see, the secret of success is not as complicated as everyone seems to think. A successful brand is not just about the idea and the end product. It's also about the logo, the colors and the successfully chosen fonts. It's about advertising on television, on the Internet or in newspapers. It's also about successfully edited videos on the airport TV, images in social networks or collaborations with other brands. But the most important thing is the values that the company stands for and how you identify with them. When all of this fits together, the result is amazing.

Today, when it is so easy to launch new brands every day thanks to the digital process, most new companies fail to achieve this success. Only a few are able to become "the one" in the minds of millions.

Now let's get down to business

Creating a corporate design is important because it presents your company to everyone - employees, competitors, potential customers and the world at large. Corporate design is also about internal communication, image among employees and their desire to be proud of you, to talk about it with friends and family and not to be ashamed that your unique and vibrant design is on their clothes or car, on the coffee cup or on the poster in the subway at the famous station.

Corporate identity

"How does it work?", you ask yourself?

When you have clearly formulated the idea of your product or company, when you are clear about the values, from there you have created a logo, chosen colors, fonts and other brand details, you start to work outwards. Now it's much easier to utilize other tools for development and future success - developing a website, creating social media profiles, selecting a brand voice, creating not only a financial plan but a marketing plan that resonates beyond the web, and implementing the boldest PR strategies. The better the design is formed, the easier it is to continue working on your image and the need for you. We help you to roll out your corporate design. With our professional corporate design templates that you can adapt to your fonts, colors and illustrations.

The corporate identity consists of three main factors:

• Corporate design
• Corporate communication
• Corporate behavior

It's not just about the founder, but also about his environment and values. It is about how the manager communicates with his or her employees based on the basic principles of the company and how colleagues begin to communicate with each other and then communicate the idea of the brand or company to the outside world.

All parts of the organization have a common idea and a common goal. Only then does corporate identity make sense, work and bring results. Corporate design is the face of the company to the outside world. It is about how the brand is perceived and evaluated.

Let's remember another interesting example from history. The company slogan "Just do it!" and the Swoosh logo have made Nike famous worldwide. The company was founded by the American Phil Knight, who began his career as a simple runner in Oregon. He designed his own running shoes to save money and help his friends in the neighborhood. He initially sold the shoes out of his car trunk at running events. He really made it that simple. And many people liked his idea, so the business began to grow. Phil Knight took a risk once, showed his colleagues that it was okay to take risks, and they in turn passed that value on to their ambassadors - athletes who weren't afraid to take risks either. They all just did it!

We live in interesting times where it's no longer enough to just do something. You have to do something else for people to love you for it. The society that consumes a product demands honesty, humanity and openness. By choosing your company's slogan, you send the message "I am your friend" not only to your team, but also to the whole world. And they should be able to identify with it.

To create a successful image, you should therefore keep its elements in mind:

• Peculiarities of the company name;
• trademark;
• a symbol of recognition;
• background music;
• corporate color;
• Design of the premises and the clothing of the employees;
• uniform rules of conduct for staff;
• Use of "branded" odors;
• Employee uniforms and their possible components;
• a certain emotion conveyed by your corporate identity;
• Motives and motivation of employees and customers;
• Organization of company competitions and events

When designing an organization's corporate identity, it is crucial to take a holistic approach and unite all components. All aspects should be interconnected and mutually subordinate. Many scholars believe that an organization's corporate image can be represented by four main components:

• An organization's Unique Selling Proposition (USP), which is defined by its individuality and distinctiveness.
• The corporate identity of an organization, which is made up of a number of distinctive elements.
• The values and ethics of an organization, which form the ideological and strategic basis for its activities.
• The reputation of an organization, which reflects the general public opinion of it.

The first two components are very evident in the Apple brand. They have relied on this in their time, and as we can see, not in vain. In the next two, we recognize the company of Phil Knight (American businessman, co-founder of Nike) even more clearly.

If you decide to create your own corporate design, TutKit.com will be your reliable helper

Here you will find professionally created, ready-made templates for your corporate design. Our talented and experienced designers, who have created many corporate designs as part of their agency work, have created perfect templates that are easily customizable and already include the essential elements of business stationery you need to start your business.

Our advantage is that you don't have to invest a lot of time and resources in developing your corporate design. Reinventing the wheel can be very time-consuming and expensive - creating briefings, agreeing on an identity, choosing colors, meeting with designers, developers and marketers - all of this is a tedious and financially costly task that can take several weeks or months. But time is precious. That's why you can use our templates and roll out your corporate design in no time at all.