What is behind the corporate design?

Corporate design is the distinguishing feature among thousands of similar companies. And it makes you who you are. The concept, the colors, the logo, the fonts - everything together creates your unique look, refreshes your image and forms the basis for everything you do afterwards. All this complex information represents the identity and values of your company.

Corporate design is much more than you think.

In other words, corporate design ultimately shapes not only product packaging and logos, employee uniforms or dress codes, but also the public image, determines marketing and advertising methods, and all visual elements work together to create a clear and recognizable identity. The concept should always be based on the understanding that a company's internal activities can shape its public perception.

How is a corporate style created and what does corporate design have to do with it?

Corporate design consists of eight elements that are interconnected. Namely:

• A brand is a radiant, unique idea about a product or service that creates an individual, emotional connection that makes people believe in the superiority of the brand, buy it, fall in love with it and remember its meaning and significance over and over again.
• Branding is a complex science and at the same time the art of creating a value system in relation to a brand. It is a philosophy for managing a company, its flow of goods and its human resources. The main goal of branding is to create a unique, strong and positive brand image by constantly updating, improving and researching the brand's position in the market.
• A brand book or style guide - also known as a corporate manual - is a corporate document that sets out the rules for using the corporate style in all areas, describes the corporate concept, brand attributes, visual communication with the target audience, uniform style, positioning of the company and its development in general. In other words, it supports the previous two points.
• The corporate design is the external appearance of the company in the eyes of its customers and employees and comprises the unmistakable corporate identity, the corporate philosophy and the corporate culture.
• The logo is the graphic representation of a brand, a product or a service. It is a specially designed and stylized element of visual design and consists of an original combination of images, an interesting arrangement of letters, numbers and words.
• A slogan is a short, original motto that expresses the philosophy of a company, brand, product or service both in a serious form and in the form of a play on words. It contains a unique promotional offer and is intended to increase sales and brand awareness.
• A trademark is an original, unique, associative, concise and memorable sign used as a "personal signature" to identify a brand, company or product and is the legally protected intellectual property of its owner. Not to be confused with a logo.
• A corporate color is one of the elements of corporate design that helps to create a corporate image by evoking the necessary emotions and associations in the consumer and helps to identify the company and its values.
• Style is a set of visual, informational and semantic elements aimed at creating a unified system of corporate culture, its internal and external design, with the help of which a company emphasizes its individuality.
• Brand value is not only the quality and functionality of the brand, but also the connection between the brand and the target group, which is based on social and emotional values and motivates the buyer to pay more than the nominal value of the product.

Requirements for a corporate design?

The corporate design should not only be beautiful and unique, but also work effectively with the target audience and meet certain requirements that help to interact with the buyer of goods and services:

• Memorable - the corporate design should interact with the audience all the time, even when there is no brand or company name in sight. You know it from big brands. In Germany, for example, the color magenta is symbolic of Deutsche Telekom.
• It should have distinctive features that help you stand out from the competition and definitely attract attention.
• It should also be organic - the entire look and feel should be absolutely holistic.
• Flexible and scalable - the style created should be easy to develop and grow with the brand. Flexibility in design is important because the brand should work both digitally and analog.

Color contrasts and text spacing should be harmonious to make it easier for your target group to understand important information. Corporate colors can convey the essence of your brand. Think about what you want to say about your brand and then choose the colors that convey the right image. The choice of colors takes into account the emotions, meaning and design of the logo.

Ideally, the design should be original and harmonious. Once you have created the desired corporate design, you can use it anywhere. It is quite difficult to fulfill all these requirements yourself, so many people turn to agencies for help.

You see, corporate identity doesn't have to be an expensive pleasure for companies!

What do you do next once you have a corporate design ready?

Once you have decided on a finished corporate design, you have a variety of possible uses for it:

• Company documents (letterheads, business cards, envelopes, folders);
• Advertising products (brochures, catalogs, banners, leaflets, posters);
• Souvenirs and packaging (pens, diaries, stickers, calendars, envelopes, bags);
• Exhibition elements (badges, stands, signs);
• A website in the corporate style.

Corporate design templates on the TutKit.com portal

Our corporate design templates are created by dedicated agency professionals. Another great advantage of our portal is the customer-oriented pricing. We give you the opportunity to get a really high-quality product at an attractive price.

Download a corporate design template that suits you now and customize the colors and fonts to your style. It couldn't be easier to get an expensive agency service at a reasonable price.