Advertising is becoming increasingly important for companies and brands fighting for the attention of consumers. One of the print advertising media used is roll-up banners, which are frequently used at trade fairs, events and in retail. Roll-up banners are roll-up advertising displays that are attached to a stand and can be set up and folded quickly. In this article, we want to take a closer look at the technical aspects of roll-up banners, focusing on the production, materials used, design and mechanisms. Understanding these aspects will help you to design functional and attractive advertising media that attract attention and effectively communicate your message to the target group.
Table of contents
Production of roll-up banners
The production of roll-up banners is a complex process that begins with planning and ends with the finished printed product. The process consists of the following phases:
- In the first step, the customer specifies their requirements for the design, size, material and other parameters of the banner. To do this, they look for a print provider and check whether their requirements match the available print formats. The print provider's dimensions are then used as a condition for the designer.
- The design team begins to create a roll-up banner layout. At this stage, it is important to consider the size, colors, fonts and other aspects that affect the look and readability. In particular, important information should be placed in the upper visible area, because sometimes information in the lower third is obscured by chairs or bags.
- The next step is to approve the layout, after which the printing process begins. Special printing machines are used to ensure high print quality on various materials such as textiles, film or paper.
- Next, the frame of the roll-up banner is assembled. To do this, the printed material is placed on a special stand or frame, which provides stability and unfolding options.
- As soon as assembly is complete, tests and quality checks are carried out. This includes checking whether the design is adhered to, whether the unfolding mechanism works and whether the print quality is right.
The final step is the packaging of the finished roll-up banner and its delivery to the customer or exhibition venue. It is important that the packaging ensures the safety and integrity of the product during transportation.
The first impression is the most important.
Hippocrates
Materials for roll-up banners
The materials used in the production of roll up banners include a variety of fabrics, plastics and other synthetic materials for the structure, each of which has its own specific benefits and advantages.
One of the most important components of roll up banners is the material from which they are made. It is the material that determines the durability, print quality and sunshine tolerance. The most common material options are:
- Polyester: Due to its strength and wear resistance, polyester is one of the most popular materials for roll up banners. It is very easy to clean and offers high print quality;
- Polyvinyl chloride (PVC): PVC fabrics are waterproof and UV resistant, making them ideal for outdoor use and outdoor events;
- Cotton: This natural material can be used for environmentally friendly banners. It can be printed to a high quality and relatively cheaply and has natural properties, but is less durable than synthetic variants.
No less important for roll-up banners is the frame on which the advertising is mounted. It determines the durability of the banner in different environments. The following materials are most commonly used:
Aluminum: Lightweight and durable material from which the roll-up banner stand is made. This makes the banner easy to transport and set up.
Plastic: It is usually used for the parts of the unfolding mechanism. It can be polycarbonate, acrylic or another plastic material that combines impact resistance and lightness.
Environmental aspects when choosing materials
Many manufacturers pay attention to the possibility of recycling materials for roll-up banners and thus reducing the environmental impact. Among other things, there are companies that produce banners from environmentally friendly materials that decompose harmlessly in nature. The choice of a particular material depends on the quality of the product and its resistance to external influences and affects the environmental aspects of production. Each of these materials has its own advantages and limitations. Consider your specific needs and requirements or those of your customers when making your choice.
Roll-up banner design
The design of roll-up banners determines the level of attention. Good designs attract attention. An aesthetic appearance ensures the effectiveness of communication with the audience. The most important principles include the following aspects:
Clarity and simplicity: rollup banners should be easy for readers to understand. A clear and simple design ensures that the message is quickly understood without unnecessary distractions. A clear call-to-action also makes sense. The viewer should know what is expected of them: Call up the website, perceive information or obtain offers.
Brand relevance: The design should reflect your corporate design and brand identity to ensure audience recognition.
Attractiveness and aesthetics: A roll-up banner should be visually appealing to quickly attract the attention of passers-by and arouse their interest.
The design is the most important component of a roll-up banner, which has a major impact on the effectiveness of the advertising message. If it attracts attention and conveys important information clearly, a banner becomes an effective communication tool. A poorly designed or confusing banner, on the other hand, can lead to the failure of an advertising campaign and jeopardize the brand's reputation.
Rollups are an important part of corporate designs, as their design and content are strictly aligned with the company's corporate design. They usually contain a logo, corporate colors and slogans, which helps to maintain a consistent corporate image across all platforms and promotional materials.
Innovation: Imagine the future and fill in the gaps
Brian Heligan
Co-founder of HubSpotRecently, there have been more and more innovations in design solutions that allow roll-up banners to be used more effectively. These include interactive elements, animations and even embedded displays or the use of special materials for 3D effects. Innovations allow you to create more attractive and effective banners.
Sizes and types of roll-up banners
Roll up banner templates come in different sizes and types, so you can choose the best option for your specific needs and usage conditions.
Standard roll up banner sizes
The standard size for a roll up banner is 85 x 220 cm. But in general, the width can vary between 60 and 120 cm. The height can be between 160 and 200 centimetres, depending on the purpose. However, there are also variants with other heights, including shorter or taller models.
Advantages of the different types of rollups
Depending on the amount of information to be conveyed and the priority of its type, there are different types of roll-up banners:
Single-sided: this type is printed on one side only. It is usually placed on a wall or in an area with one direction of traffic.
Double-sided: They are printed on both sides and are therefore well suited for use in areas with a large number of passers-by in different directions.
Double-sided: This is a combined type of banner that contains two sides with different printed messages or designs. This allows you to double the effectiveness of your advertising and draw attention to yourself from both sides at the same time.
Create something that 100 people will love, not something that a million people will 'kind of' like
Brian Chesky
The structure and mechanics of roll-up banners
The structure and mechanisms of roll-up banners consist of several key components that ensure their stability and functionality.
The most important components are:
- Frame: A metal or plastic structure to which the advertising material is attached. It ensures the stability and reliability of the banner during use.
- Telescopic mechanism: Allows you to fold and unfold the banner using a special mechanism. This mechanism can be adjustable to make it easier to use.
- Base or foundation: A part of the structure that gives the banner stability during use. For example, a stand made of heavy material or legs for additional support.
By type of mechanism, they are divided into:
- Spring: Used to automatically unfold the banner after opening. The springs are located inside the frame and provide the necessary tension during unfolding.
- Plunger: Allows the banner to be unfolded manually with a plunger that is pulled out of the frame and locked in place.
- Roller: Enables the banner to be unfolded smoothly with the help of special rollers that roll during the pulling process.
Many roll-up banners can be rolled up into a compact form for easy transportation and storage. They have a simple and quick mounting system that makes them easy to install without any special knowledge or tools. Sometimes manufacturers supply roll up banners with special protective covers to ensure their safety during transportation.