Today I'm going to work with you to design a roll-up banner in Adobe Photoshop. I'll share useful tips and requirements for creating a high-quality banner that grabs attention and conveys the information you need. So make yourself a cuppa, grab a cookie, sit back and learn how to create your own roll up banner design.
Table of contents
The main purpose of the roll-up banner and its dimensions
Roll up banner - A commercial print product used in marketing for advertising. Roll-up banners are used to convey information about products, services or events. This is their main purpose. Like the purpose of almost any advertisement, it needs to convey a message to customers. Roll-ups can be compared to posters, but they have a number of advantages.
Advertising is essentially persuasion. And persuasion is not a science, it's an art.
William Bernbach
They are compact and easy to fold and transport, making them a good choice for events and exhibitions.
Placed at eye level in busy locations, roll-up banners attract the attention of the target audience.
Roll-up banners in the sizes 85x200 cm, 100x200 cm and 85x150 cm are the most popular. There are also larger versions in 85x220 cm. Although it is possible to create even larger formats, this is an isolated case as they are less practical and impractical for advertising. The 85 x 200 size draws the most attention to your banner.
What should be on the roll-up banner
When creating a high-quality roll-up banner , you need to consider the following points:
Place the information on the banner so that it is easy to see and read. It is important to create a balance between text, images and graphic elements to avoid clutter and chaos.
Choosing the right color scheme helps to create a harmonious and attractive design. Remember the brand's corporate colors. Choose colors that emphasize the information on the banner and attract the attention of the target audience.
The most important elements you should place:
- Company logo: For recognition and association with the brand.
- Company or brand name: For identification and memorization.
- Text information: Description of the product or service, contact information or promotional offers.
- Graphics and photos: To attract attention and provide additional information about the product or service.
A good combination of all these elements will help you to create an informative and attractive roll-up banner. This will attract the attention of your target audience and help you achieve your advertising goals.
Advertising is not about offending aesthetics, insulting your intelligence and interrupting your train of thought. In any company that sells advertising, a large part of the team spends their day setting up data mining and writing the best code to collect all your personal data. To know exactly what the ad needs to look like to get you to take the bait like a fish.
Choosing a theme
We want to design an interesting roll-up banner for our company's conference, where we will present our products and services to the target audience. I want to use corporate design elements in the banner to emphasize the corporate style and create a consistent and recognizable image of our company.
I would like to design a colorful roll-up banner for the event and attract the attention of the visitors. To achieve this, I will focus on the following elements:
- Clear presentation of products and services: I plan to place key images and brief descriptions of our main products and services on the banner to capture the attention of potential customers.
- Emphasis on corporate identity: using the corporate colors, logo and fonts, I will create a consistent and professional look that is easily recognizable to our audience.
- Clear and specific information: The banner will include clear and informative headlines and text that will help visitors quickly understand what we offer and the benefits we have to offer.
- Attractive design: I will create a dynamic design that will stand out from other roll-up banners at the event.
This approach will help us create an effective roll-up banner that will help us achieve our goal of attracting customers to our products at the conference.
Creating a roll-up banner in Adobe Photoshop
Here we show you how to create a roll-up banner using Adobe Photoshop. Many designers, on the other hand, prefer Adobe InDesign because it is used in the professional sector to export print products as PDF documents. The techniques of InDesign and Photoshop are similar.
The first step is to create and customize the file in Photoshop. Name the file " Roll-Up Banner " and specify the required size and quality parameters. As the banner is intended for print, it is important to select CMYK mode. However, if your target is the web, leave the RGB mode. Check the settings before proceeding.
Once created, we have a workspace where the banner will be created.
I start by creating a background to make it easier to place the text. I place the main colors in almost equal proportions at an angle to create an effect of movement and dynamism.
I add a few white lines to create order and emphasize the dynamics.
After you have created the background, you add a title and text to convey important information.
I drag a prepared image into the program.
Now add additional elements such as shadows to create depth and volume.
Our banner is ready and I will save it as an image, but for printing it is better to use the PDF format.
Click on "File", then on "Save As", select PDF and save.
More tips for creating and printing a rollup
It will not be possible to cover all the points in the example because I have only shown the basic steps of creation. And to create a rollup professionally, this article alone is not enough. You should start with the basics of design and marketing. But if you're interested, you'll get there in time. Here are a few more tips you should know.
Limit the number of colors: Use a limited number of colors on the banner. One or two primary colors in combination with a few complementary colors will create a more harmonious look.
Choose the right fonts: Limit yourself to two fonts on the banner. One for the headlines and one for the main text. Change the size and style of the fonts to draw attention to important information.
Create a dynamic composition: This can be done with graphics or other elements of the banner. A dynamic composition makes the banner more attractive and memorable.
Prepare for printing: Check that the file meets the printing requirements and has the required resolution. Also check the color correction and image quality before you Schick it to print.
Check the quality after printing: After printing, you should check the quality of the banner. Make sure the colors are as expected and the text is clear and readable without distortion.
These tips will help you create a roll-up banner with quality and style.
Ready-made professional roll-up templates
Pre-made roll-up templates are a good choice for small and medium-sized companies, especially if the company does not have its own designer.
Let me tell you about the advantages of using ready-made templates to create roll-up banners:
- Save time and money: instead of spending time creating the design from scratch or contacting a design studio, you can create a banner in less than an hour with a ready-made template.
- Ease of use: Templates usually contain pre-made design elements that you can easily customize to your needs. This makes creating a banner quick and easy, even for people with no design experience.
- Diverse selection: There are a large number of roll up banner templates on TutKit.com. So you can choose the right style and design.
- Save money: The cost of a pre-made template is much lower than the cost of the services of a designer or design studio. At the same time, you get a high-quality and professionally executed design that is easily customizable.
On our portal you will find templates for various purposes. Choosing TutKit.com is a choice for quality and convenience. Professional designers carefully develop each project, guaranteeing high quality and aesthetic satisfaction.
All templates are available in a variety of file formats and are supported by at least three popular programs, providing flexibility and versatility of use.