Create an exposé for real estate: A step-by-step guide with template

As a potential home seller or landlord, a professional exposé is essential to effectively market your property and attract prospective buyers. A well-designed property brochure with informative photos, detailed descriptions and legal information makes it easier for potential property buyers to get a clear picture of the property. An exposé template is a useful aid to cover all the important aspects.

With this step-by-step guide, you'll learn how to create a convincing exposé that will win over potential buyers or tenants. We'll cover the basic elements such as sample property descriptions, photos and legal aspects, provide tips on design and show you how to use a property description template effectively. How to present your property in the best possible way with the perfect real estate brochure template.

I've already shown you four examples of what real estate exposé templates should look like . Take a look at them first, then it will be easier for you to understand this topic.

Basic elements of a real estate exposé

A professional real estate exposé should contain several basic elements to fully inform potential buyers or tenants. Here are the most important elements:

Property description

• Detailed description of the property, including size, number of rooms, year of construction and architectural style
• Highlight special features such as balcony, terrace, garden or elevator
• Brief description of the surrounding area and infrastructure (shopping facilities, transport links, etc.)

Furnishing features

• List of the most important features in a clear form, e.g. as bullet points
• Information on energy/heating, floors, windows, bathrooms, fitted kitchen, etc.
• Information on any renovations or modernizations

Image material

• Professional and appealing photos of the interior and exterior, including drone shots if necessary
• Floor plans or site plans for better illustration
• For new buildings: Visualizations or 3D models

Price details

• Purchase or rental price per square meter and total price
• Any additional costs such as broker's commission, ancillary costs, etc.

Contact details

• Name and contact details of the seller/landlord or estate agent
• Information on viewing appointments

With these core elements, you create the basis for a convincing exposé that provides prospective buyers with all the important information at a glance.

Photographs and visualizations

Meaningful photos and visualizations are elementary in convincing property exposés for interested parties. They enable potential buyers or tenants to get a realistic picture of the property and make a decisive contribution to the first impression and a possible contact. Here are some of our recommendations:

Professional photography

• Hire a professional real estate photographer to take high-quality interior and exterior photos.
• Ensure good exposure, sharpness and composition.
• Show the rooms from their best side, for example through targeted furnishing and decoration.
• Exposure, contrast, saturation and colors can be improved during photo editing.

Comprehensive photo selection

• Showcase all relevant rooms such as the living room, kitchen, bedrooms and bathrooms.
• Also take photos of extras such as the garden, terrace or communal areas.
• Supplement the photos with detailed shots of highlights such as the fireplace, pergola or fitted kitchen.

Floor plans and site plans

• Include floor plans of the individual floors and a site plan.
• These provide an overview of the room layout and arrangement.
• Mark important areas such as entrances or parking spaces on the plans.

3D visualizations and renderings

• Realistic 3D visualizations are very helpful for new construction projects.
• They illustrate the planned property even before it is completed.
• High-quality renderings can appeal to prospective buyers better than technical construction plans.

With a careful selection of photos, plans and visualizations, you can create the best possible visual basis for your exposé. This allows prospective buyers to get a comprehensive picture of the property in advance.

Legal information

Real estate law

When selling or renting a property, it is important to observe the applicable brokerage regulations. The exposé should include clear information on:

• Commission and brokerage fee for the estate agent
• Who bears the brokerage costs (buyer, seller, tenant, landlord)
• Existence of a sole mandate or multiple mandate

Building and real estate law

Depending on the type of property, various legal aspects may be relevant:

• For condominiums: Declaration of division, community regulations
• For rental properties: Rent control, rent cap for rent increases
• For new builds: Building permits, building regulations, design statutes of the municipality

State the most important legal framework conditions in the exposé.

Energy certificate

The energy performance certificate is required by law for the sale or re-letting of residential properties. Include the following information in your exposé:

• Type of energy certificate (consumption or demand certificate)
• Energy efficiency class of the property
• Period of validity of the energy certificate

Further legal information

Depending on the individual case, additional legal aspects may be relevant, for example

• Listed building protection for listed properties
• Special regulations in certain federal states
• Special requirements for vacation apartments or commercial properties Provide all important legal information transparently to fully inform interested parties.

Tips for the design

1. Clear and concise structure: When designing your exposé, make sure it has a clear and logical structure. Divide the content into sensible sections and use subheadings to increase clarity. This allows interested parties to quickly grasp the most important information.
2. Attractive layout: An attractive layout makes a decisive contribution to the professionalism of your exposé. Use an easy-to-read font in an appropriate size and make sure there is enough white space between the elements. Use emphasis such as bold or italics to emphasize important points.
3. Consistent formatting: Choose a uniform formatting scheme for your entire exposé. For example, use the same fonts, spacing and layout elements throughout. Consistent formatting ensures a coherent overall picture and increases readability.
4. Meaningful visualizations: Supplement your exposé with meaningful visualizations such as floor plans, site plans or 3D renderings. These illustrate the property at a glance and optimally support the textual descriptions.
5. Careful selection of images: When selecting photos, pay attention to high quality and a coherent visual language. Avoid too many different perspectives or styles in order to create a harmonious overall picture. Arrange the images in a sensible order and label them briefly if necessary.
6. Professional presentation: When creating your exposé, attach importance to a professional presentation. Use an attractive cover page with the title of the property and your contact details. Bind the exposé in a high-quality folder or make it available digitally as a PDF document.

Careful design will make your property brochure stand out from others and create a convincing presentation that appeals to prospective buyers and arouses their curiosity.

Use of exposé templates

An exposé template can save you a lot of work if you want to create a professional real estate exposé. There are many providers who offer free or paid templates that you can use as a basis. Here are a few tips on how to use exposé templates effectively:

Choose a suitable template

• Look for a template that is specifically designed for real estate exposés.
• Make sure that the template contains all the important elements such as property description, features and price details.
• Choose a template with a layout that matches your design ideas.

Customize the template to your needs

• Add your individual information and descriptions to the template.
• Replace placeholder texts and images with your own content.
• Adjust the formatting such as fonts, colors and spacing as required.

Use ready-made layout elements

• Many templates contain ready-made layout elements such as tables, info boxes or image galleries.
• Use these elements to present your content clearly and attractively.
• However, make sure that the layout does not appear overloaded.

Integrate your own photos and visualizations

• Replace the sample images in the template with your own high-quality photos and visualizations.
• Ensure a consistent visual language and quality.
• Label your images briefly if necessary.

Adapt the formatting to your corporate identity

• Many templates can be adapted to your corporate design.
• Replace colors, fonts and logos with your own corporate design elements.
• This will give you a coherent overall look that matches your brand.

The clever use of exposé templates saves you time and still gives you a professional result. Carefully adapt the template to your needs and integrate your individual content to create a convincing real estate exposé.

Exposé templates on TutKit.com

At TutKit.com, we are proud of the real estate marketing templates that are already being used successfully by many real estate agents. You can find a more detailed description of the benefits here:

• Video tutorials to make your job easier: we provide video tutorials that explain in detail how to use and make changes to the templates. This helps users to quickly find their way around and use our resources effectively.
• Large selection of promotional items: On TutKit.com you'll find templates for different types of advertising, from flyers and brochures to presentations and web design. So you can choose the best solution for a specific task and customize it to your needs.
• Compatibility with different programs: The templates can be opened and edited in various programs such as Adobe Photoshop, Illustrator, InDesign, Microsoft Word and PowerPoint. This gives users the freedom to use the programs they are familiar with.
• High quality products: All templates are created by professional designers who understand the requirements for digital presentation and for subsequent printing. We pay great attention to detail to ensure high quality and meet the needs of the most demanding users.
• Ease of use: Our templates are designed to be user-friendly, even for those who are not professional designers. We strive to make editing and customizing the templates as intuitive and easy as possible.

FAQs

How do you write a professional real estate exposé?

To create a professional exposé for a property, you should include these elements:

• A cover page
• A detailed description of the location and the property
• Floor plans and site plans
• A detailed description of the property's features and condition
• High-quality photos of the property
• The energy certificate
• A table with all relevant data on the property
• Contact information for potential buyers

What should you pay particular attention to in a real estate exposé?

An effective real estate exposé should include the following points:

• A meaningful headline
• High-quality photos of the property
• A comprehensive description of the property, including its condition, features and location
• Indication of the purchase price
• Your contact details for queries and expressions of interest

How is an exposé structured?

The structure of an exposé can vary, but typically includes these sections

• A cover page
• A table of contents
• An introduction
• The presentation of the problem
• The research interest
• The current state of research
• The objective of the work
• Any preliminary work or investigations

What is the best way to present a property?

When presenting a property, it is important to give prospective buyers the opportunity to decide for themselves what they want to see. This can be achieved through interactive elements such as virtual tours, where the viewer can choose their own viewing angle. Files, videos, graphics (e.g. floor plans) and important data (such as room sizes) should also be integrated into the presentation in order to convey a comprehensive picture of the property.