Create a business Christmas card in InDesign - in 10 easy steps

Create a business Christmas card in InDesign - in 10 easy steps

Stefan Riedl
published:

Now it's sledding fast: we'll show you how to create a modern business Christmas card in InDesign in just 10 easy steps. Forget the classic bold fonts - and go for an eye-catching, grungy look!


Christmas cards are all too happy to ring in the festive season with beautifully curved fonts that almost look handwritten. Want to try something different? Then welcome to this compact InDesign tutorial .

On the front of the business Christmas card , the rather grungy-looking Capture it writes a thick "MERRY X-MAS" on red and white tiles. On the reverse, a snow-white carpet sets the stage for your logo. The left inside of the business Christmas card evokes a contemplative Christmas mood with just a single illustration. And the inside right-hand side sets the final design point behind your Christmas greeting with a minimalist winter landscape.

How to design an extraordinary business Christmas card in InDesign . .. in just 10 steps:

Creating a business Christmas card in InDesign: the design of all four pages at a glance
You can create this business Christmas card yourself in InDesign in just 10 steps.

1 | Set up a new document in InDesign

Open InDesign and create a new document. The settings for your Christmas card in DIN long landscape folding format are as follows: Width 420 mm, height 105 mm, 2 sides, margins 4 mm and bleed 3 mm. Click on Create.

Create a business Christmas card in InDesign: Create a new document
The settings for the new document for your business Christmas card

2 | Draw guides

The blank pages for the outer and inner sides of your Christmas card are available in the pages control panel.

Draw a guide line from the left-hand ruler on both sides and place it exactly in the middle at 210 mm. This is the fold for folding the Christmas card.

Create a business Christmas card in InDesign: Guide lines on the folded edge
Draw a guide line on both sides of the document in the middle of the card - where the fold is.

Create a structure for the later tile pattern on the first page . To do this, open the Create guidelines window under Layout. Enter the number 2 under Rows and the number 10 under Columns. Set the column spacing to 0 mm in each case. Select Page under Adjust guides to. Click on OK - and the basic structure for the business Christmas card is ready.

Create a business Christmas card in InDesign: Create guides for the tile pattern
Create the grid for the later tile structure on the first page.

3 | Prepare illustrations, fonts and colors for the business Christmas card

Prepare the illustrations for the Christmas card. Use your own or download them directly from TutKit.com. We use the following as an example:

You will need your company logo for the back. The following fonts are also used in the design of the business Christmas card :

  • For the front: Capture it (for example, downloadable here: https://www.dafont.com/capture-it.font)
  • For the inside right: Capture it 2 > (for example here: https://fonts2u.com/capture-it-2.font)
  • For the Christmas greeting, we use Aller - it's best to use your company's corporate font for this.

Now we need a Christmassy tint . Create a new color field, set cyan to 7, magenta to 100, yellow to 95 and black to 7 percent. Create a second color field for the font - cyan, magenta, yellow remain at zero, only black gets 90 %.

Create a business Christmas card in InDesign: Create color swatches
Prepare two color swatches - one for an atmospheric Christmas red and one for the font.

4 | Create a red tile with white lettering

Activate the rectangle tool (shortcut M). Deactivate the outline for this. On the tile pattern made of guidelines, go to the upper rectangle to the right of the fold guideline (at 210 mm). Draw a rectangle there up to the bleed.

Create a business Christmas card in InDesign: Draw the first red tile
Draw a red rectangle in the tile to the right of the fold guide.

Grab the text tool (shortcut T) and the font Capture it. Set the font color to paper white, the font size to 120 pt and center the text. Write an "M" in the previously drawn tile.

To center the letter vertically, open the text frame options. You can do this by right-clicking and using the context menu. Or hold down the Alt keyand double-click on the tile. In the General tab, select the Center option under Align.

Create a business Christmas card in InDesign: Add text to the red tile
Set the vertical alignment of the letter in the rectangle to centered.

5 | Create a white tile with black lettering

Activate the direct selection tool. Hold down the Alt key, click on the red tile you have just created and drag the copy you have created into the neighboring tile.

Change the letter there to "E" and match its color to the black color field created in step 4. Set the color of the tile to white.

Create a business Christmas card in InDesign: Create a white tile
Duplicate the red tile, drag it into the adjacent field and adjust the color of the lettering and tile.

6 | Greetings with a cheerful MERRY X-MAS

Now copy the rectangles to their original places and write "MERRY X-MAS" in them. Important for the tile at the top right: drag it to the right up to the bleed.

Create a business Christmas card in InDesign: Write Merry X-Mas in the tiles
Copy the rectangles and write the text inside.

7 | Design the back of the business Christmas card

The front is ready. The back of the business Christmas card is designed quickly afterwards: draw a red bar to the left of the bleed line in the design using the rectangle tool. Also place your logo in the middle of the page.

Create a business Christmas card in InDesign: Back with red bar and logo
A red bar on the left - your logo in the middle - and the back of the business Christmas card is finished.

8 | Design left inside page

Now go to the inside left-hand side of page 2 of your document. Draw a red rectangle across the entire page - again from the bleed and up to the fold. Then place the illustration you have selected - in our example, we will use a Christmas tree ball, which we will position in the middle and let it "hang" into the page from above.

Create business Christmas card in InDesign: left inside with Christmas illustration
Left inside page: Draw a red rectangle and place your Christmas illustration.

9 | Add text to the right inside page

As we are now working with continuous text, we recommend activating the baseline grid . To do this, go to Grid and guides under View and click on Show baseline grid. Alternatively, you can also use the shortcut Ctrl+Alt+ß. Also add an auxiliary line at 230 mm to which the heading and body text should be aligned.

Draw a first text frame , this time select the Capture it 2 in size 32 pt, with the red text color we have defined, and write the heading.

Draw a second text frame and insert your greeting text. For this, we will use the font Aller in Regular with font size 10 as an example - you should use your company's corporate font. Open the paragraph windowvia Font and activate the symbol for Align to baseline grid at the bottom right.

Create a copy of the text frame to place the closing phrase on the right. You can also place the corresponding signature directly. By the way: You can find out how to crop your signature in our Affinity Photo tutorial and in our Photoshop tutorial. There is also a Photoshop action available on TutKit.com that automatically crops your signature.

Create business Christmas card in InDesign: inside right with greeting text and closing formula
Headline, body text and closing formula, including signature - put all this on the right inside page.

10 | Wintery landscape on the right-hand side of the Christmas card

Finally, reach for the pencil. Switch off its outline and use our Christmas red as the color again. Draw a gently curving hilly landscape from the red area on the inside left.

Create a business Christmas card in InDesign: draw a landscape with a pencil
Create a hilly landscape with the pencil.

Draw this hilly landscape all the way to the right beyond the bleed. Run the path underneath the map to the starting point and close it there. Finally, place a few Christmas trees to transform the hilly landscape into a winter wonderland.

Create a business Christmas card in InDesign: Insert illustrations of Christmas trees
Add a few more fir trees.

If you want to watch the tutorial in the video: You can find it here! Have fun and enjoy designing your business Christmas card in InDesign! And here's an extra tip if you want to save time and use ready-made templates:

Winter night - Template for business Christmas cards in a professional style
Want to save time and skip the design process? Then take a look at our templates for business Christmas cards with a business look.
Published on by Stefan Riedl
Published on:
From Stefan Riedl
Stefan Riedl, once a trained banker, later studied graphic design and is a trainer for all topics related to desktop publishing with over 250 tutorials to his name. For five years, he was editor-in-chief of "Commag" - the online magazine for image editing and web design on PSD-Tutorials.de. As a visual designer, he played a key role in the development of the TutKit.com portal and created its appearance as art director. Stefan's focus is on strategic planning, graphic design and the development of complex user experience designs.
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