From off-page optimization to owned media: Marketing terms and abbreviations with O
The O is at the beginning of every term you will find on this page. From offpage and onpage optimization to outbound marketing and owned media, we explain important marketing terms that begin with an O. Briefly defined. Concisely explained. Just scroll down and find out:
Marketing glossary: A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
- Offpage optimization
In search engine optimization, the term off-page optimization refers to all measures that are carried out outside of a website in order to improve its ranking within a search engine. This includes, for example, the analysis of backlinks and link building, but also mentions of the company, brand or product in social media posts or the press, which generates more attention and therefore possibly more website visits.
- On-page optimization
In search engine optimization, the term on-page optimization refers to all measures that are carried out within a website to improve its ranking in search engines. This includes, for example, the inclusion of certain keywords in the text area, the use of relevant information for users or the structuring of content.
▶ Video recommendation: Onpage optimization to improve the ranking
- Outbound marketing
Outbound marketing is the traditional form of marketing. It includes all advertising measures that are aimed directly at a company's potential and existing customers. Outbound marketing includes, for example, advertising posters, television commercials and email marketing. In short: an advertising message is sent to the relevant target group via selected channels.
- Outsourcing
Outsourcing is the strategy of a company to outsource certain processes, services or areas and leave them to external contractors. The advantage of outsourcing is that the company can, for example, concentrate more on its own core business, save costs by commissioning specialized service providers and react more quickly to changes.
- Owned Media
Owned media refers to all communication channels in which a company publishes its own content independently. This content includes, for example, advertising messages, product presentations, highlighting the company's own services or information that contributes to the company's image. Owned media options include social media channels or the company's own website.
Marketing terms O: offpage, onpage, outbound
