From unique user to user interface: Marketing terms and abbreviations with U
Uh, what was a unique user again ? What exactly is this USP? What is up-selling all about and what exactly do usability and user experience mean ? We explain these and other terms in our glossary of important marketing terms beginning with the letter U. Take a look now and find out:
Marketing glossary: A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
- Uniform Resource Locator (URL)
A Uniform Resource Locator - URL for short - is a specific path that refers to a specific file on the Internet. As in real life, this file is assigned a unique address via which the source can be accessed and retrieved. For example, if a website is to be called up, the URL is usually entered in the address bar of the browser in order to access this website. However, a URL can also be used to access any other previously defined file.
- Unique Selling Proposition (USP)
In marketing, a Unique Selling Proposition (USP) is the unique selling point of a company, brand, product or service. The USP is a unique benefit that distinguishes the offer from that of the competition. This provides potential or existing customers with an important purchase argument that can be fundamental to the purchase decision. In a saturated market, a USP is more important than ever, for example to achieve distinctiveness and identifiability.
▶ Video tutorial: Developing unique selling propositions (USP)
- Unique user
The term unique user means a single visitor. Determining the unique users of a website provides information about how many different users have visited it. If the same user visits the website again, they are no longer included in this value. With the unique user, the reach of an online offer can be defined by the number of different visitors. The measured value of the unique user is in contrast to the visits of a website, where all page views are measured, including those that the same user triggers several times.
- Up-selling
In sales, the term up-selling refers to a method by which a company attempts to make a lower-priced offer attractive to its customers by offering a higher-quality and more expensive product. This can be a product or a service. Customers may be motivated by additional functions, more exclusivity or higher quality.
- Usability
Usability refers to the user-friendliness of a digital offering - e.g. software or a website. The easier the offer is to use, the higher the usability. It can be assessed, for example, by particular efficiency, high effectiveness or very good and practical operation. If a user achieves their goals very quickly and conveniently with the offer, it has excellent usability.
- User experience (UX)
User experience summarizes all the impressions and experiences a user has when interacting with a product or service. The term is particularly common in the digital sector - e.g. how a user perceives a website. In contrast to usability, which summarizes practical and objective experiences, user experience is primarily aimed at the subjective emotional level.
- User interface (UI)
User interface stands for an interface that enables users to operate software or hardware. In the software sector, it is usually a graphical user interface. The challenge for a good user interface is to design the user interface as intuitively and purposefully as possible without the user being confronted with the technical functions in the background. A good user interface should therefore always create a good user experience.
Marketing terms U: USP, usability, user experience
