Target group explained: Marketing terms and abbreviations beginning with Z
If you're looking for marketing terms beginning with the letter Z and would like an explanation, you've come to the right place! We show you what is important when it comes to terms such as target group and what you should know about them. Take a look now and find out about the Z terms:
Marketing glossary: A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z
- Target group
In marketing, a target group is a group of people who represent potential customers for a company and whom it wishes to reach. The target group differs from the rest of the mass of consumers in that it has specific wishes and needs that the company wants to and can satisfy with its offer. Depending on the breadth of the company's offering, there may be several target groups. Defining target groups is essential for a company to be able to address its products or services in a more targeted manner and thus achieve greater success.
▶ Complete course: Target group definition & buying persona in marketing
Marketing terms Z: Target group
