Marketing glossary (Help articles)

From A for bounce rate to Z for target group - the help articles in our marketing glossary bring together important terms from the world of marketing and provide concise explanations and definitions. Simply click in, find what you're looking for and learn more!

Marketing terms A: bounce rate, affiliate marketing, awareness

Precisely explained: bounce rate, affiliate marketing, awareness and other marketing terms with an A in our large marketing glossary....

Marketing terms B: B2B, B2C, bounce rate, buyer persona

To the point: B2B, B2C, bounce rate, buyer persona and other marketing terms with a B in our large marketing glossary....

Marketing terms C: claim, cross-selling, customer journey

Briefly explained: Claim, cross-selling, customer journey and other marketing terms with a C in our large marketing glossary....

Marketing terms D: GDPR, direct marketing, duplicate content

What is GDPR, direct marketing, duplicate content? We explain important marketing terms with a D in our large marketing glossary....

Marketing terms E: EAT, e-commerce, employer branding

From EAT to e-commerce to employer branding: marketing terms with an E briefly explained in our large marketing glossary....

Marketing terms F: Follower, franchising, fundraising

Important marketing terms with an F briefly explained in our glossary, including: Follower, Franchising and Fundraising....

Marketing terms G: Golden Circle, guerrilla marketing

From Golden Circle to Guerilla Marketing - in our marketing glossary we explain the most important marketing terms with a G....

Marketing terms I: Image, inbound and influencer marketing

What do image, inbound and influencer marketing mean? We explain all the important marketing terms with an I in our glossary....

Marketing terms K: keyword, click rate, cannibalization

Keyword, click rate, cannibalization and many other marketing terms with K - explained briefly and concisely in our glossary....

Marketing terms L: landing page, lead, link building

Whether landing page, lead or link building - we explain the most important marketing terms with L in our glossary....

Marketing terms M: brand, market segment, mission, monitoring

Easy to look up: Brand, market segment, mission, monitoring and other marketing terms with an M in our glossary....

Marketing terms N: Networking, Niche, Nofollow

Marketing terms with an N: Whether networking, niche or nofollow - in our glossary we explain what they all mean....

Marketing terms O: offpage, onpage, outbound

What off-page, on-page optimization or outbound marketing means? - Marketing terms with an O explained in the glossary....

Marketing terms P: Page Speed, Pareto, Peer Group, Pitch

Get smart: our marketing glossary for terms with P. Page Speed, Pareto, Peer Group, Pitch and Co. briefly explained....

Marketing terms Q: Qualitative and quantitative market research

Marketing terms with a Q - in our glossary we explain what qualitative and quantitative market research is all about....

Marketing terms R: reach, retargeting, responsive design

From reach to retargeting to responsive design: In our glossary, we explain important marketing terms with R....

Marketing terms S: SEO, SERP, Sitemap, SWOT

Whether SEO, SERP, sitemap or SWOT - take a look at our glossary for precise definitions of important marketing terms with S....

Marketing terms T: targeting, touchpoint, traffic

What is targeting, touchpoint, traffic? In our glossary, we explain the most important marketing terms with a T....

Marketing terms U: USP, usability, user experience

Take a look at our marketing glossary, where we explain important terms with a U - from USP to usability to user experience....

Marketing terms V: Viral, Visits, Vision

Viral marketing? Visits? Vision? In our glossary, we explain important marketing terms with a V....

Marketing terms W: shopping cart, values, competition

W as in what is shopping cart, values and competition? In our glossary you will find answers - marketing terms with W explained....

Marketing terms Z: Target group

What is a target group? In our glossary, we explain important marketing terms beginning with the letter Z....