Facebook: Marketing & Ads

Language: German

Facebook: Create Marketing & Ads (Tutorial)

Do you like more revenue? Then watch this tutorial and get your Facebook marketing off to a flying start! In over 19 hours, trainer Leon Chaudhari explains how you can create ads on Facebook, place ads and evaluate the results. From setting up your profile page to different types of ads and content marketing - all the important methods are covered and explained step by step. It pays to take a look!

Facebook marketing - from Facebook basics to expert tips for successful campaigns
Set up correctly: How to set up your profile, page, groups and events
Successful ads: How you can place, analyze, test and improve ads
Messenger marketing & chatbots: How to reach your contacts directly and effectively
Pixels, split testing & retargeting: use the technical possibilities to operate more profitably
Local advertising: How to open the store door to even more customers with Facebook marketing
Content marketing and over 40 marketing hacks: optimize your ads, increase your success
Your complete course on Facebook marketing in over 19 hours by Leon Chaudhari

Theory and practice. Basics and pro tips. Start the tutorial and boost your sales with skillful Facebook marketing!

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Details

content: 20 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Examples of use

Screenshot from the training Facebook: Create Marketing & Ads

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Facebook marketing from A to Z: How to run successful advertising campaigns!

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Learn all the important methods of Facebook marketing and apply them!

Introduction to the course

Facebook Marketing: 1 | What can you expect in the course?

In this video you will learn what to expect in the course on Facebook marketing and creating ads on Facebook.

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Facebook pages

Facebook marketing: 2.1 | Creating a Facebook page - step by step

In this video you will learn how to create a Facebook page.

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Facebook Marketing: 2.2 | Create logo in Canva

In this video, you'll learn how to create a logo in Canva.

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Facebook marketing: 2.3 | Create cover photo in Canva

In this video, you'll learn how to create a cover photo in Canva.

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Facebook marketing: 2.4 | Set user name

In this video you will learn how to set a user name.

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Facebook marketing: 2.6 | Add action button

In this video you will learn how to add an action button.

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Facebook Business Suite

Facebook Marketing: 3.1 | Edit Business Suite and chat plugin

In this video you will learn how to edit the Business Suite.

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Facebook marketing: 3.2 | Post scheduler in the Facebook Business Suite

In this video you will learn how to use the contribution planner.

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Set up Commerce Manager.

Facebook marketing: 4.1 | Open a store on Facebook

In this video you will learn how to open a Facebook store.

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Facebook Marketing: 4.3 | Add article in Commerce Manager

In this video you will learn how to work with the Commerce Manager.

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Facebook marketing: 4.4 | Use article manager

In this video you will learn how to use articles in Commerce Manager.

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Facebook Marketing: 4.5 | Commerce Manager - Publish overview of functions and store

In this video you will learn how to use the store correctly.

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Creator Studio & advanced features for Facebook pages

Facebook Marketing: 5.2 | Create posts and stories in Creator Studio

In this video you will learn how to create posts in Creator Studio.

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Facebook marketing: 5.3 | Create post test (first part)

In this video you will learn how to create posts.

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Facebook marketing: 5.4 | Create post test - image vs. text (second part)

In this video you will learn how to create image posts.

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Facebook marketing: 5.5 | Create post test (third part)

In this video you will learn how to create more posts.

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Facebook marketing: 5.6 | What do you need to look out for when conducting a post test?

In this video you will learn how to carry out post tests.

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Facebook Marketing: 5.7 | Insights Tool - Basics

In this video you will learn how to use the Insights tool correctly.

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Facebook marketing: 5.8 | Benchmarking and performance

In this video you will learn how benchmarking works.

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Facebook Marketing: 5.9 | Performance Tools

In this video you will learn how to use performance tools.

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Facebook marketing: 5.10 | Monetize Facebook page

In this video you will learn how to monetize a Facebook page.

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Facebook Marketing: 5.11 | Homepage - Functions

In this video you will learn more about the start page function.

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Facebook marketing: 5.12 | Invite friends to your Facebook page

In this video you will learn how to invite friends to your Facebook page.

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Facebook marketing: 5.13 | Receive ratings on a Facebook page

In this video you will learn how to collect ratings.

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Facebook Marketing: 5.14 | Edit navigation

In this video you will learn how to edit the navigation.

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Facebook marketing: 5.15 | Link a Facebook page to a group

In this video you will learn how to link a Facebook page to a Facebook group.

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Facebook marketing: 5.16 | Publish a post on a Facebook page

In this video you will learn how to publish a post on a Facebook page.

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Facebook marketing: 5.17 | Posting options for Facebook posts

In this video you will learn how to use posting options correctly.

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Facebook marketing: 5.18 | Connect event with a Facebook page

In this video you will learn how to link events to a Facebook page.

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Facebook advertisements

Facebook marketing: 6.1 | What types of ads are there?

In this video you will learn more about different types of ads.

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Facebook Marketing: 6.2 | Ads - Settings

In this video you will learn more about ad settings.

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Facebook Marketing: 6.3 | Types of traffic ads and delivery settings

In this video you will learn more about the types of traffic ads.

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Facebook marketing: 6.4 | Determine the location of the target group

In this video you will learn more about defining target groups.

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Facebook marketing: 6.5 | Enter age and personal data in target group

In this video you will learn more about personal data.

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Facebook marketing: 6.6 | Define placement

Learn more about placements in this video.

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Facebook Marketing: 6.7 | Select ad format and have ad delivered

In this video you will learn more about ad formats.

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Facebook marketing: 6.8 | Making adjustments to an ad

In this video you will learn how to customize ad formats.

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Facebook marketing: 6.9 | Add options to content

Learn more about content options in this video.

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Facebook Marketing: 6.10 | Target options for Facebook ads

In this video you will learn more about target options.

Facebook Marketing: 6.11 | Status of the delivery of a Facebook ad

Watch this video to find out more about the delivery status.

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Facebook Marketing: 6.12 | Use Audience Insights to find the perfect target group

Watch this video to learn more about the Audience Insights tool.

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Facebook marketing: 6.13 | Example - finding a perfect target group

In this video you will learn how to find the perfect target group.

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Facebook marketing: 6.14 | Placing a Carousel ad

In this video you will learn more about Carousel ads.

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Facebook Marketing: 6.15 | Place Collection ad with Instant Experience

In this video you will learn more about collection ads.

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Facebook Marketing: 6.16 | Create your own Instant Experience

Learn more about Instant Experiences in this video.

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Facebook Marketing: 6.17 | Traffic-to-Messenger ad

In this video you will learn more about Traffic-to-Messenger ads.

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Facebook marketing: 6.18 | Ready-made conversations

In this video you will learn more about ready-made conversations.

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Facebook marketing: 6.19 | Place lead ad and collect emails

In this video you will learn more about lead ads.

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Facebook marketing: 6.20 | Higher purchase intent - forms

Learn more about lead forms in this video.

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Facebook marketing: 6.21 | Place lead ads (more options)

In this video you will learn more about other options for lead advertising.

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Facebook Marketing: 6.22 | Strategies for better conversion rates (lead gen forms)

In this video you will learn more about strategies to improve your conversion rate.

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Facebook marketing: 6.23 | Optimize completion page

In this video you will learn how to optimize a graduation page.

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Facebook Marketing: 6.24 | Place Facebook Carousel Lead ad

Learn more about carousel lead advertising in this video.

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Facebook marketing: 6.25 | Place call-lead ad

In this video you will learn more about call lead ads.

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Facebook marketing: 6.26 | Interactions - place ad for text post

In this video you will learn more about text contribution advertising.

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Facebook marketing: 6.27 | Promote Facebook group with Facebook ad

In this video you will learn more about the promotion of Facebook groups.

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Facebook marketing: 6.28 | Facebook brand awareness advertising

In this video you will learn more about brand awareness ads.

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Facebook message advertising

Facebook marketing: 7.1 | Create news ad - step by step

In this video you will learn how to create news ads.

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Facebook Marketing: 7.2 | Lead generation - News Ads

In this video you will learn how to create lead message ads.

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Facebook Marketing: 7.3 | Advanced setup with JSON code

In this video you will learn how to use JSON code correctly.

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ManyChat: Chatbot Programming

Facebook Marketing: 8.1 | What is ManyChat?

In this video you will learn how ManyChat works.

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Facebook Marketing: 8.2 | Basics of ManyChat - Chat bot programming

In this video you will learn how to program chat bots in ManyChat.

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Facebook marketing: 8.3 | Live chat with customers (basics)

In this video you will learn how to use the live chat.

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Facebook Marketing: 8.4 | Overview of additional functions within ManyChat

In this video you will learn how to use all ManyChat functions.

Facebook Marketing: 8.5 | Insights function in the Home area

In this video you will learn how to use the Insights function.

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Facebook marketing: 8.6 | Create first flow

In this video you will learn how to create your first flow.

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Facebook marketing: 8.7 | Add further steps to a flow

In this video you will learn how to add further steps to a flow.

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Facebook Marketing: 8.8 | Integrate personalizations into a flow message

In this video you will learn how to integrate personalizations into a flow.

Facebook marketing: 8.9 | Add actions (tags) to a flow

In this video you will learn how to add actions to a flow.

Facebook marketing: 8.10 | Other actions that can be added to a flow

In this video you will learn how to add different actions to a flow.

Facebook Marketing: 8.12 | Add Smart Delay to Flow

In this video you will learn how to add Smart Delays.

Facebook Marketing: 8.13 | Integrate multiple Smart Delays into one flow

In this video you will learn how to add multiple Smart Delays.

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Facebook marketing: 8.15 | Add conditions

In this video you will learn how to add conditions.

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Facebook marketing: 8.16 | Edit buttons in messages

In this video you will learn how to edit buttons in messages.

Facebook marketing: 8.17 | Edit messages - all tools at a glance

In this video you will learn how to edit messages.

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Facebook Marketing: 8.18 | Growth Tools - Create slide-in

In this video you will learn how to create a slide-in.

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Facebook Marketing: 8.19 | Set up the Page Takeover Growth Tool

In this video you will learn how to create a Pages Takeover.

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Facebook Marketing: 8.20 | Create Bar Growth Tool

In this video you will learn how to create a bar growth tool.

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Facebook marketing: 8.21 | Overview of a variety of growth tools

In this video you will learn more about various growth tools.

Facebook Marketing: 8.22 | Advanced Growth Tools - QR Code, Checkbox, Landing Pages

In this video you will learn more about advanced growth tools.

Facebook Marketing: 8.23 | Advanced Growth Tools - Facebook Comments, JSON, Chat ...

In this video you will learn more about Growth Tools & JSON.

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Facebook marketing: 8.24 | Create broadcast - step by step

In this video you will learn more about creating broadcasts.

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Facebook marketing: 8.26 | Creating sequences - step by step

In this video you will learn more about sequences.

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Facebook marketing: 8.27 | Use keywords

Learn more about keywords in this video.

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Facebook marketing: 8.28 | Use rules

In this video you will learn more about Rules.

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Instagram advertisements

Facebook marketing: 9.1 | What are Instagram ads?

Learn more about Instagram ads in this video.

Facebook marketing: 9.2 | 5 strategies for Instagram story ads

Learn more about Instagram story ads in this video.

A/B split testing

Facebook Marketing: 10.1 | What is A/B split testing and how does it work?

In this video you will learn more about A/B split tests.

Facebook Marketing: 10.2 | Multi-level split tests explained

In this video you will learn more about multi-level split tests.

Facebook Marketing: 10.3 | Ad Spend and ROAS graphically explained

In this video you will learn more about the terms Ad Spend & ROAS.

Facebook Marketing: 10.4 | A-B tests in the Facebook Ads Manager

In this video you will learn more about carrying out A/B tests.

Facebook marketing: 10.5 | What information can be split-tested?

In this video you will learn more about different ways to split test.

Facebook Pixel

Facebook marketing: 11.1 | Deposit Facebook pixel

In this video you will learn how to set up a Facebook pixel.

Facebook marketing: 11.2 | Checking the functionality of the Facebook pixel

In this video you will learn how to test the functionality of the Pixel.

Facebook: Retargeting & Conversion Advertising

Facebook Marketing: 12.1 | What is retargeting and how does it work?

In this video you will learn how to use retargeting.

Facebook Marketing: 12.2 | Create Custom Audience

In this video you will learn how to create a custom audience.

Facebook Marketing: 12.3 | Integrate Custom Audience into Facebook Ads

In this video, you will learn how to integrate a Custom Audience into a Facebook ad.

Facebook Marketing: 12.4 | Custom Audience - Settings

In this video you will learn more about the Custom Audience settings.

Facebook Marketing: 12.5 | Create Lookalike Audience

In this video you will learn how to create a lookalike audience.

Facebook Marketing: 12.6 | Create Custom Conversion

In this video you will learn how to create custom conversions.

Facebook marketing: 12.7 | Place conversion ad

In this video you will learn how to create conversion ads.

Local advertisements

Facebook marketing: 13.1 | What are local ads?

In this video you will learn how to place local advertising.

Facebook marketing: 13.2 | Placing a local ad - step by step

In this video you will learn how to set up a local ad.

Facebook marketing: 13.3 | 5 tips for your local ads

In this video you will learn 5 tricks with regard to local advertising.

40+ Facebook marketing hacks

Facebook marketing: 14.1 | The 4-hour posting strategy

In this video you will learn how to maximize your reach on Facebook. This is strategy #1, which is about the 4-hour posting strategy.

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Facebook marketing: 14.2 | Generate lots of likes in the first hour

In this video you will learn how to maximize your reach on Facebook. This is strategy #2, which is about "Generating lots of likes in the first hour".

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Facebook marketing: 14.3 | Organic reach of different Facebook media

In this video you will learn how to maximize your reach on Facebook. This is strategy #3, which is about "Organic reach from different Facebook media".

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Facebook marketing: 14.4 | Facebook profile to Facebook group to Facebook page

In this video you will learn how to maximize your reach on Facebook. This is strategy #4, which is about "Facebook profile to Facebook group to Facebook page".

Facebook marketing: 14.6 | When is your target group online?

In this video you will learn how to maximize your reach on Facebook. This is strategy #6, which deals with the topic "When is your target group online?".

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Facebook marketing: 14.7 | External and internal links

In this video you will learn how to maximize your reach on Facebook. This is strategy #7, which is about external and internal links.

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Facebook marketing: 14.8 | Integrate external links correctly into Facebook posts

In this video you will learn how to maximize your reach on Facebook. This is strategy #8, which is about "Integrating external links correctly into Facebook posts".

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Facebook Marketing: 14.9 | External links and internal links in ads

In this video you will learn how to maximize your reach on Facebook. This is strategy #9, which is about "External links and internal links in ads".

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Facebook Marketing: 14.10 | How valuable is the target group for Facebook?

In this video you will learn how to maximize your reach on Facebook. This is strategy #10, which deals with the topic "How valuable is the target group for Facebook?".

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Facebook marketing: 14.11 | Be meticulous with Messenger data

In this video you will learn how to maximize your reach on Facebook. This is strategy #11, which is about "Be meticulous with Messenger data".

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Facebook marketing: 14.12 | Use photos in almost every post

In this video you will learn how to maximize your reach on Facebook. This is strategy #12, which is about photos in posts.

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Facebook marketing: 14.13 | One-sentence posts on Facebook pages

In this video you will learn how to maximize your reach on Facebook. This is strategy #13, which deals with the topic "One-sentence posts on Facebook pages".

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Facebook marketing: 14.14 | Method posts

In this video you will learn how to maximize your reach on Facebook. This is strategy #14, which is about method posts.

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Facebook marketing: 14.15 | Storytelling

In this video you will learn how to maximize your reach on Facebook. This is strategy #15, which is all about storytelling.

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Facebook marketing: 14.16 | Your customers want to be taken from A to B

In this video you will learn how to maximize your reach on Facebook. This is strategy #16, which deals with the topic "Your customers want to be taken from A to B".

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Facebook marketing: 14.17 | Post your posts directly to Facebook groups

In this video you will learn how to maximize your reach on Facebook. This is strategy #17, which is about posting in Facebook groups.

Facebook marketing: 14.18 | Do more with less

In this video you will learn how to maximize your reach on Facebook. This is strategy #18, which is all about "Do more with less".

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Facebook marketing: 14.19 | Never buy likes or engagement

In this video you will learn how to maximize your reach on Facebook. This is strategy #19, which is about "Never buy likes or engagement".

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Facebook Marketing: 14.20 | Pattern Disruption

In this video you will learn how to maximize your reach on Facebook. This is strategy #20, which deals with the topic of "pattern disruption".

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Facebook marketing: 14.21 | Maximum post sizes

In this video you will learn how to maximize your reach on Facebook. This is strategy #21, which is about maximizing post sizes.

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Facebook marketing: 14.22 | Use your organic reach every day

In this video you will learn how to maximize your reach on Facebook. This is strategy #22, which is all about organic reach.

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Facebook marketing: 14.23 | 5,000 friends mark and analytics tool

In this video you will learn how to maximize your reach on Facebook. This is strategy #23, which is about the 5,000 friends mark.

Facebook marketing: 14.24 | Make your posts more appealing

In this video you will learn how to maximize your reach on Facebook. This is strategy #24, which is all about engaging posts.

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Facebook Marketing: 14.25 | Create a Facebook post in Canva

In this video, you'll learn how to maximize your reach on Facebook. This is strategy #25, which is about how to create a Facebook post in Canva.

Facebook marketing: 14.26 | Current events

In this video you will learn how to maximize your reach on Facebook. This is strategy #26, which is about current events.

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Facebook Marketing: 14.27 | Where is Facebook heading?

In this video you will learn how to maximize your reach on Facebook. This is strategy #27, which deals with the topic "Where is Facebook going?".

Facebook Marketing: 14.28 | Create Rooms

In this video you will learn how to maximize your reach on Facebook. This is strategy #28, which is about "Creating Rooms".

Facebook marketing: 14.29 | Conduct surveys

In this video you will learn how to maximize your reach on Facebook. This is strategy #29, which deals with the topic of "conducting surveys".

Facebook marketing: 14.30 | 1-to-1 content marketing

In this video, you'll learn how to maximize your reach on Facebook. This is strategy #30, which is about 1-to-1 content marketing.

Facebook marketing: 14.31 | Regular livestreams

In this video you will learn how to maximize your reach on Facebook. This is strategy #31, which is about regular livestreams.

Facebook Marketing: 14.32 | Why should you include Facebook Stories?

In this video you will learn how to maximize your reach on Facebook. This is strategy #32, which is about Facebook stories.

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Facebook marketing: 14.33 | 6 tips for Facebook stories

In this video you will learn how to maximize your reach on Facebook. This is strategy #33, which is about 6 tips for Facebook stories.

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Facebook marketing: 14.35 | Repost your top content

In this video you will learn how to maximize your reach on Facebook. This is strategy #35, which is about the topic "Repost your top content".

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Facebook marketing: 14.36 | Learn from your competition

In this video you will learn how to maximize your reach on Facebook. This is strategy #36, which is about "Learn from your competition".

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Facebook marketing: 14.37 | Work more with GIFs

In this video you will learn how to maximize your reach on Facebook. This is strategy #37, which is all about GIFs.

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Facebook Marketing: 14.38 | Use your Messenger as a mini CRM

In this video you will learn how to maximize your reach on Facebook. This is strategy #38, which is about "Use your Messenger as a mini CRM".

Facebook Marketing: 14.39 | Store content templates in the Creative Hub

In this video you will learn how to maximize your reach on Facebook. This is strategy #39, which is about content templates in the Creative Hub.

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Facebook marketing: 14.40 | Organize fan content contests

In this video you will learn how to maximize your reach on Facebook. This is strategy #40, which is about fan content contests.

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Facebook marketing: 14.41 | Move with the times, or you'll move with the times

In this video you will learn how to maximize your reach on Facebook. This is strategy #41, which is about "Move with the times, or you'll move with the times".

Facebook Groups: Structure & Scaling

Facebook marketing: 15.1 | Create Facebook group, QR codes and invite friends

In this video you will learn how to create a Facebook group.

Facebook Marketing: 15.3 | Add description to a group

In this video you will learn how to add a description to a Facebook group.

Facebook marketing: 15.4 | Organic growth through content marketing

In this video you will learn how to maximize organic growth.

Facebook marketing: 15.5 | Have posts accepted by admin

In this video you will learn how to have posts accepted by admins.

Facebook marketing: 15.6 | Set group rules

In this video you will learn how to set group rules.

Facebook marketing: 15.7 | Make a group searchable

In this video you will learn how to make a group searchable.

Facebook marketing: 15.8 | Post your group in other groups

In this video you will learn how to build up more reach for a group.

Facebook marketing: 15.9 | Place Facebook ad for group

In this video you will learn how to run Facebook ads for groups.

Facebook Event Marketing

Facebook marketing: 16.1 | Create Facebook event

In this video you will learn how to create a Facebook event.

Facebook marketing: 16.2 | Create banner for Facebook event

In this video you will learn how to create a banner for an event.

Facebook marketing: 16.3 | Invite friends to a Facebook event

In this video you will learn how to invite friends to a Facebook event.

Facebook marketing: 16.4 | Event management - all functions and settings explained

In this video you will learn how event management works.

Details of the content

Create Facebook ads - increase your online sales
In this tutorial on Facebook Ads, you will learn how to create ads for Facebook and run them on the social media platform. In over 19 hours, Leon Chaudhari shows you the possibilities that social media has to offer for your brand or company. He covers everything from Facebook basics to sophisticated expert tips for your Facebook marketing . So whether you're just starting out on Facebook or want to improve your existing results - this training will pick you up and take you further!

Marketing on Facebook - explained step by step

Before you jump straight into Facebook marketing , you will learn how to create your profile and Facebook page. You will then learn about the Facebook Business Suite, the Commerce Manager and the Creator Studio. Always in view: all the important functions and settings that you should pay attention to.

In the course of the training, you will encounter all the different types of Facebook ads . Whether news, lead, carousel or collection ads: see step by step how you can create and publish the respective ads.

Analyze ads, carry out tests and proceed efficiently

Placed an ad and done? Not at all! Your trainer will show you again and again how you can evaluate the success of your ads and campaigns. You will also delve into the topic of A/B split tests to find out which of your marketing measures work better. Whether audience insights, multi-level split tests or the use of Facebook pixels - you will learn a wide range of methods to test, analyze and gradually improve your ads.

The course will also introduce you to ManyChat and the creation of chat bots. An effective tool that you can use to send automated messages. You will delve into retargeting to address your target group repeatedly and precisely. If you want to attract more customers to your store, you will learn how to use local ads to do so. In further chapters, you will deepen your knowledge of Facebook groups and Facebook events, which can also make a decisive contribution to the success of your Facebook marketing. To get you fully on the road to success, you will also receive over 40 tried-and-tested Facebook marketing hacks . Start the Facebook training and improve your online marketing!