SEO: Maximize your online visibility
SEO training: Maximize your online visibility with search engine optimization
Language: German

SEO training: Maximize your online visibility with search engine optimization

More bookings on your hotel website, more customers via Google for your online store or finally the right target customers on your company website who come via the search engine alone ... That's what every website operator wants - and search engine optimization is the key to achieving this. But SEO is much more than that, it is above all the quality assurance of your project for the best possible user experience. In this SEO course, you will learn everything you need to know to make your website fit in all on-page factors so that Google and your target customers will love you. Finally become more visible online. This SEO training course shows you how.

  • Over 5 hours of video training with practical agency knowledge - how things really work in projects
  • For one-pagers, websites and online stores that want to outperform their competitors
  • From an accomplished maker who has multiplied the visibility of many projects himself

Do you want to optimize your project as a non-developer and understand what really matters in search engine optimization? This is your training.

Details
  • content: 5 h Video training
  • Licence: private and commercial Rights of use
Categories
Online Marketing & Business, Business, Marketing & Sales
Created with love by:
Matthias Petri Matthias Petri

SEO training - how to maximize your online visibility with search engine optimization.

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Details of the content

Search engine optimization for website operators & marketing managers

Matthias Petri, owner of the agency 4eck Media GmbH & Co. KG, is an experienced marketer and is familiar with the optimization of many projects - from small one-pagers that have made it to number 1 in organic search with their keyword, to corporate websites and large online stores and portals such as TutKit.com. Here, the boss personally demonstrates his end-boss techniques, how he and his team have managed to steadily improve their own and agency projects' online visibility and multiply their reach and clicks following concerted SEO sprints. Matthias provides insight into real numbers from real projects, and you can see that his end boss techniques are not rocket science at all, but pure craftsmanship combined with digital expertise. And you can do it too!

The training first gives you an overview of how Google.de ranks websites today, what ranking factors are for search engine placement and what homework you need to have done on your websites in order to fulfill the factors technically, structurally and in terms of content. And you can rest assured, most websites - even after jubilant announcements in most agency news - go online without even meeting these minimum requirements. The good news for you: you can quickly turn this weakness of your competitors into better search engine rankings, because after this training you will be sensitized to what is important to rank high in the SERPs (the search results pages on Google).

Learning from a live project: this is how the actual workflow works

Using the example of an actual customer project, a nursing service website, the need for action in on-page optimization is determined using an SEO tool (here: Seobility) and worked through step by step. Seobility has the advantage that many free tests are also possible for non-customers, so that you can optimally understand the lessons and apply them directly to your own website.

After on-page optimization, in which the website's homepage and subpages are improved technically, structurally and in terms of content, it's time for keyword optimization . Each subpage should be optimally prepared for its topic so that Google recognizes the high relevance of the page content and thus places the corresponding offer as high as possible in the search engines. You also check the domain authority of your project and that of your competitors, and identify potential for link building and off-page optimization in the backlink check.

The most important learnings for you after this SEO training course

  1. You will feel fit in search engine optimization and appreciate SEO tools that do the main work for you and keep you on the ball with content optimization thanks to gamification. You will also see where your competitors are well-placed and where you can challenge them for certain keywords in order to capture some of their reach.
  2. You learn that as a marketing manager or website operator without programming knowledge, you can already handle a large part of the action required yourself. You know which tasks the developers still have to do and can formulate them accordingly so that everything is ready on the onpage side. You also realize that you need to fundamentally question the work of developers and agencies. Everyone says they are fit in SEO, but nobody takes it to heart.
  3. You recognize that on-page optimization and the measurement of on-page quality using tools such as Seobility should be firmly implemented in the workflow during a launch or relaunch under quality assurance (quality management & testing) and regularly used for permanent monitoring - at least if you earn money online via online stores, tourism sites, corporate websites with online customer acquisition, etc.

To sum up: You will receive training from a practitioner. While many other SEO trainers only earn their money with courses, this online course is actually the essence of many practical projects. Learn how the workflow really works in practice and what really matters in search engine optimization, how you can check the work of your developers or agency and no longer (unknowingly) settle for half-baked results. Maximize your online visibility for optimal results on Google.de for your website - that's the goal of this SEO training .