Calculate design - Create professional offers

The designs are glued to cardboard, the text is written, the photo shoot was a success - moments that give the creative the uplifting feeling of practicing one of the most beautiful professions in the world. At the end of the month, the euphoria is dampened: a look at the bank account! Where is the profit hidden between the lines? That's not possible! You've been working around the clock. There is only one conclusion: your own work is not sufficiently remunerated.

• But what exactly does "sufficient" mean?
• How do I calculate a "reasonable" remuneration?
• What should, may or even must a service cost?
• Which offers can I use to earn good money?
• What are usage rights and how do I charge for them?
• And when do I scare off my customer?

The aim of this workshop series is to enable you to calculate your own hourly rate and create realistic offers on this basis. The result can (and will) differ from the recommendations of the professional associations. But more important than striving for fictitious figures is the proper commercial calculation of the service. Here is the preface to the training.

This part deals with the question: design or money?

Let's take a closer look at the objectives of this tutorial.

A few sentences about your trainer.

Let's take a look at the market - what can actually be earned there?

What is the pain threshold - what is the minimum you have to earn?

Yes, design costs time. This should always be kept in mind.

Let's take a look at the little time wasters.

Let's take a look at tools that help you with time recording.

How can the effort be estimated?

Time costs money - let's start with the calculation.

Personnel costs - here with a look at pensions.

Personnel costs - here with a look at special payments.

The conclusion on personnel costs.

Let's take a look at the office costs.

The office costs - let's take a look at the material costs.

Office costs - what does administration cost?

Also important when planning costs: the rent.

Keeping an eye on costs - what about catering?

We continue with the costs for the vehicle.

Office costs - what about self-promotion?

An interim report on office costs.

After the costs, let's take a closer look at the time.

Let's summarize: This is the hourly rate.

A brief summary of the cost calculation.

Let's take a look at the rights of use.

The basics of the rights of use.

What types of usage rights exist.

A few calculations relating to usage rights.

Rights of use in practice.

The conclusion to this training.

A small thank you.

Bonus tutorial on calculating the hourly rate.