With search engine- optimization to the top

Language: German

Reach the top with search engine optimization - SEO for up-and-comers

Search. Find. Meet. In Germany, over 600 million Google queries are made every day. Needs that often find a satisfying answer on the very first hit page. Those who are at the top of the list provide their own answers and gain customers and contacts! Norbert Weber, expert in the field of modern search engine optimization, guides your offers step by step to the Google top ranking. 40 lessons, four hours of video training and practical explanations for the increasing success of your websites! SEO knowledge that will make your products or services clearly visible.

40 lessons in four hours of video training that will rank your websites on the first page of Google
All SEO aspects of on-page and off-page optimization as well as the importance of social media
From Norbert Weber, an experienced search engine optimization professional

State-of-the-art SEO and optimization methods that pay off! Promote your offers directly in the eyes of searchers and become the answer provider at the top of the rankings!

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Details

content: 4 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Author and topic

free of charge

With search engine optimization to the top - SEO for up-and-comers - 1.1 Introduction

A bit about me and my work in Berlin and Munich.

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Reach the top with search engine optimization - SEO for up-and-comers - 1.2 Acquiring customers via the Internet

You will never have better and more favorable opportunities to acquire new customers ... Become the number 1 in your city!

With search engine optimization to the top - SEO for up-and-comers - 1.3 OnPage optimization (as of 2015)

OnPage optimization, as of 2015.

With search engine optimization to the top - SEO for up-and-comers - 1.4 OnPage optimization: Overview

Overview of the eight important points of on-page optimization.

With search engine optimization to the top - SEO for up-and-comers - 1.5 Off-page optimization: Overview

Overview of useful and useless off-page measures.

On-page optimization

With search engine optimization to the top - SEO for up-and-comers - 2.1 The right URL

How to choose your domain wisely. Avoid so-called EGO domains. It's better to choose keyword domains to improve your chances of a good ranking.

With search engine optimization to the top - SEO for up-and-comers - 2.2 The right subpage URL

How to set up your subpage URL optimally to support your ranking.

With search engine optimization to the top - SEO for up-and-comers - 2.3 The right structure

How to structure websites correctly. The outlines were created with the free XMind program.

With search engine optimization to the top - SEO for up-and-comers - 2.4 The right title

The title - one of the most important pieces of information for Google. How to set it correctly.

With search engine optimization to the top - SEO for up-and-comers - 2.5 The right description

How to formulate and set the perfect description (description tag).

With search engine optimization to the top - SEO for up-and-comers - 2.6 Headings

How to create the perfect headlines.

With search engine optimization to the top - SEO for up-and-comers - 2.7 Texts

Texts are important. I'll try to convince you of this in this chapter!

With search engine optimization to the top - SEO for up-and-comers - 2.8 Double content

Copying is not possible on the Internet either. Therefore, write original texts that can only be found on your website.

With search engine optimization to the top - SEO for up-and-comers - 2.9 images

How to use images correctly. Place two images per 800 words of text. Also label them with your keyword and place them in the first third and after approx. 60% of the text.

With search engine optimization to the top - SEO for up-and-comers - 2.10 Internal linking

Internal linking from the homepage to the main topics and from the deeper pages also to the main topics ... How to set internal links correctly.

Bonus lessons for on-page optimization

With search engine optimization to the top - SEO for up-and-comers - 3.1 Mouseover anchor texts

Mouseover anchor texts bring another percent of success on the way to the top.

With search engine optimization to the top - SEO for up-and-comers - 3.2 Check duplicate technical content

This way you avoid duplicate technical content and the associated penalties.

With search engine optimization to the top - SEO for up-and-comers - 3.3 Avoid duplicate internal content

Duplicate internal content is almost as dangerous as copying from someone else. Avoid penalties due to always having the same text on the website.

With search engine optimization to the top - SEO for up-and-comers - 3.4 Clickback - the problem with visitors

Clickback - the problem with visitors.

With search engine optimization to the top - SEO for up-and-comers - 3.5 Google Analytics: critical figures

Google Analytics - critical figures.

With search engine optimization to the top - SEO for up-and-comers - 3.6 Spelling

Incorrect grammar and spelling not only annoys customers, but also Google!

With search engine optimization to the top - SEO for up-and-comers - 3.7 Outbound links

External links usually weaken your own site - but links to authority sites can strengthen your site.

Off-page optimization

With search engine optimization to the top - SEO for up-and-comers - 4.1 Off-page optimization: Introduction

What works and what doesn't work in link building?

With search engine optimization to the top - SEO for up-and-comers - 4.2 Determine current status

How to determine the current status of your backlinks. Get to know important key figures.

With search engine optimization to the top - SEO for up-and-comers - 4.3 Backlink: Definition

Definition of backlink.

With search engine optimization to the top - SEO for up-and-comers - 4.4 Link building basics: Citations

How to start building links. Especially important for local and new websites.

With search engine optimization to the top - SEO for up-and-comers - 4.5 Citations: Practice

Citations - Practice.

With search engine optimization to the top - SEO for up-and-comers - 4.6 Citations (Part 2)

Next step - Citations Part 2 - Sources that no one else knows.

With search engine optimization to the top - SEO for up-and-comers - 4.7 Social signals and other entries

Social signals and other entries.

With search engine optimization to the top - SEO for up-and-comers - 4.8 Links from blog articles

How to get quality links from private blog networks.

With search engine optimization to the top - SEO for up-and-comers - 4.9 Forum links

How to win and set forum links correctly.

With search engine optimization to the top - SEO for up-and-comers - 4.10 OffPage optimization: Summary

Summary of the recommended off-page measures.

Bonus lessons for offpage optimization

With search engine optimization to the top - SEO for up-and-comers - 5.1 DMOZ entry

How to submit your website to DMOZ and gain a strong trust backlink.

With search engine optimization to the top - SEO for up-and-comers - 5.2 A link from stern.de

A free link from stern.de.

With search engine optimization to the top - SEO for up-and-comers - 5.3 More than a link from focus.de

A link from Focus - plus article plus ranking.

Social Media

With search engine optimization to the top - SEO for up-and-comers - 6.1 Social Media: Overview

I am not a fan of the topic of social media for entrepreneurs - unless they are Coca-Cola, BMW, Disney or similar. I myself and the majority of my clients have never or very rarely received a customer in the B2B sector via social media activities. The exception - via ads, i.e. paid advertising.

With search engine optimization to the top - SEO for up-and-comers - 6.2 Facebook and SEO

Even if you disagree: there is no connection between Facebook and SEO.

With search engine optimization to the top - SEO for up-and-comers - 6.3 YouTube and SEO

I know that the statements in this video will again lead to controversial discussions, but these are my practical experiences in the field of social media without embellishment.

With search engine optimization to the top - SEO for up-and-comers - 6.4 Google+ and SEO

Even if Google denies a connection between its own Google+ product and organic search - there is a connection.

With search engine optimization to the top - SEO for up-and-comers - 6.5 Twitter and SEO

Twitter and SEO - there is a small connection here.

Details of the content

In the fast lane with SEO fuel
Those who neglect search engine optimization miss out on opportunities and ultimately even cash. On the other hand, those who pay attention to it and carry it out correctly will overtake competitors and leave them at the bottom of the results list. Norbert Weber has bundled his SEO experience and knowledge into four hours of video training with 40 lessons and offers you fuel for your web content.
The course is divided into six chapters that guide you step by step through the various aspects of SEO: After introductory words, the first focus section on OnPage optimization follows. What is a meaningful domain, how do you break down your subpages, how do you choose titles, descriptions and headings and why are texts actually so important for search engine optimization? In addition to answering these questions, Norbert Weber also explains how to use images correctly and how to prepare internal link building in a targeted manner.
The second focus is then on off-page optimization with a whole series of important sub-points that need to be considered. Get to know the critical key figures from Google Analytics, check the current status of your website and then take suitable measures to get your content to the desired target. The most important method: linking! Due to its importance, your trainer will cover this aspect in several individual lessons and show you what backlinks and citations are all about. Links from a blog article, links from forums, links from stern.de or focus.de - there are numerous ways to increase the relevance of your own content for Google. Further aspects such as correct spelling, anchor texts or checking and avoiding duplicate content should not be forgotten.
Finally, the third focus of the course deals with the correlation between posts in social media and the search engine optimization of a website. Facebook, YouTube, Google+ and Twitter are currently dominating the internet in many ways - you can find out what influence they have on website rankings in the video training.

What will this course do for you?

If you apply your trainer's SEO tips to your own website after the course, your content will soon appear on page 1 of Google for your search terms. This will help you attract new customers and generate more sales from your products and services. You will get to know all the important aspects of on-page and off-page optimization and also learn about the importance of social media for your ranking. Search engine optimization without a heavy theoretical burden - but practical and, above all, field-tested!