Reach the top with search engine optimization - SEO for up-and-comers

A bit about me and my work in Berlin and Munich.

You will never have better and more favorable opportunities to acquire new customers ... Become the number 1 in your city!

OnPage optimization, as of 2015.

Overview of the eight important points of on-page optimization.

Overview of useful and useless off-page measures.

How to choose your domain wisely. Avoid so-called EGO domains. It's better to choose keyword domains to improve your chances of a good ranking.

How to set up your subpage URL optimally to support your ranking.

How to structure websites correctly. The outlines were created with the free XMind program.

The title - one of the most important pieces of information for Google. How to set it correctly.

How to formulate and set the perfect description (description tag).

How to create the perfect headlines.

Texts are important. I'll try to convince you of this in this chapter!

Copying is not possible on the Internet either. Therefore, write original texts that can only be found on your website.

How to use images correctly. Place two images per 800 words of text. Also label them with your keyword and place them in the first third and after approx. 60% of the text.

Internal linking from the homepage to the main topics and from the deeper pages also to the main topics ... How to set internal links correctly.

Mouseover anchor texts bring another percent of success on the way to the top.

This way you avoid duplicate technical content and the associated penalties.

Duplicate internal content is almost as dangerous as copying from someone else. Avoid penalties due to always having the same text on the website.

Clickback - the problem with visitors.

Google Analytics - critical figures.

Incorrect grammar and spelling not only annoys customers, but also Google!

External links usually weaken your own site - but links to authority sites can strengthen your site.

What works and what doesn't work in link building?

How to determine the current status of your backlinks. Get to know important key figures.

Definition of backlink.

How to start building links. Especially important for local and new websites.

Citations - Practice.

Next step - Citations Part 2 - Sources that no one else knows.

Social signals and other entries.

How to get quality links from private blog networks.

How to win and set forum links correctly.

Summary of the recommended off-page measures.

How to submit your website to DMOZ and gain a strong trust backlink.

A free link from stern.de.

A link from Focus - plus article plus ranking.

I am not a fan of the topic of social media for entrepreneurs - unless they are Coca-Cola, BMW, Disney or similar. I myself and the majority of my clients have never or very rarely received a customer in the B2B sector via social media activities. The exception - via ads, i.e. paid advertising.

Even if you disagree: there is no connection between Facebook and SEO.

I know that the statements in this video will again lead to controversial discussions, but these are my practical experiences in the field of social media without embellishment.

Even if Google denies a connection between its own Google+ product and organic search - there is a connection.

Twitter and SEO - there is a small connection here.