Successful with Google AdWords

Language: German

Google AdWords - less costs, more customers

New contacts, new customers and even more sales as a result - if you know how to use the advantages of Google AdWords for yourself, you will benefit from the pay-per-click system in no time at all. In over three hours with 34 lessons, Norbert Weber shows you theoretically and practically how to use AdWords in a targeted manner and improve your conversion. The principle: "More clicks cost money - more customers bring money." With the right keywords and professionally prepared campaigns and ads, you will not only attract additional visitors to your site, but also actual paying customers who will leave you money. From opening an account to the perfect Google landing page - AdWords training for clicks with quality!

34 lessons in over three hours of video training on the optimized use of Google AdWords
Win new customers quickly with the right keywords, campaigns and ads
From Norbert Weber, an experienced search engine optimization professional

Get clicks with efficiency - pay less and still win more customers. How to use AdWords for you and your success!

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Details

content: 4 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Basics of Google Adwords

free of charge

Google AdWords - less costs, more customers - 1.1 Welcome

Welcome and objectives by the author.

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Google AdWords - less costs, more customers - 1.2 AdWords changes 03/2016

At the beginning of March 2016, Google changed the structure and view of Google AdWords. Instead of the previous eleven AdWords hits, there are now only seven. Four of these are clearly visible above the organic search and three are usually only visible after multiple crawls. Google is thus adapting the desktop view to the mobile view.

Google AdWords - less costs, more customers - 1.3 AdWords appearance on the various screens

Where and how are AdWords ads displayed on the different screen sizes?

Google AdWords - less costs, more customers - 1.4 Advantages of Google AdWords

The advantages of Google AdWords:

You don't have to pay for the ad, but only for the click
You are on page 1 on Google very quickly
You are relatively inexpensive on page 1 on Google
You can manage your ad very flexibly
You don't have to put in the huge effort required for search engine optimization

Google AdWords - less costs, more customers - 1.5 Disadvantages of Google AdWords

The disadvantages of AdWords:

It says "ad" above the ads, which puts off one or two customers
Not every click is a customer
Depending on your budget, you will be displayed for a limited time
You can suffer financial damage due to "misclicks"
You may not be displayed on small screens because your bidding strategy does not allow this

Google AdWords - less costs, more customers - 1.6 This explains the price of your bid and your position

These three factors have a decisive influence on the placement of your AdWords ad:

Your bid
Your quality score
Your CTR (click through rate)

Google AdWords - less costs, more customers - 1.7 The structure of Google AdWords

How to set up Google AdWords logically and hierarchically correctly.

Google AdWords - less costs, more customers - 1.8 Open an AdWords account

How to open a Google AdWords account if you have not yet set up an account at all.

Keyword research

Google AdWords - less costs, more customers - 2.1 Keyword analysis: personal words

Even if the keyword analysis is usually regarded as unimportant because everyone thinks they already know what is important for them, carry it out conscientiously. It will be worth it.

Google AdWords - less costs, more customers - 2.2 The Keyword Planner tool

This will help you find the most lucrative keywords for your ads and avoid unnecessary costs for keywords that look lucrative at first glance but actually only eat up your budget.

Google AdWords - less costs, more customers - 2.3 An alternative to the keyword planner

An alternative to the Google Keyword Planner, which is also excellent for researching "buy" keywords that are frequently searched for.

Complete fast run

Google AdWords - less costs, more customers - 3.1 Quick run-through: personal words

In a quick run-through, you will learn everything you need to know to successfully set up your campaign on Google.

Google AdWords - less costs, more customers - 3.2 Quick run-through without conversion tracking

The complete process, quickly explained to give you an overview.

Google AdWords - less costs, more customers - 3.3 Quick run-through conversion tracking

Quick run-through - how to set up conversion tracking in the dashboard and on your website.

The first campaign

Google AdWords - lower costs, more customers - 4.1 The first campaign if you have never run AdWords before

The first campaign if you have never run AdWords before.

Google AdWords - less costs, more customers - 4.2 Overview of your AdWords account

Get an overview of the AdWords account.

Google AdWords - lower costs, more customers - 4.3 Setting up your first campaign

This is how you set up the first campaign in practice.

Google AdWords - less costs, more customers - 4.4 Location variations in the campaign

This allows you to vary the location and radius of your search in order to be found in your customer base in the best possible way.

The first ad group

Google AdWords - less costs, more customers - 5.1 We create the first ad group

How to create your first ad group! And always remember: only one keyword per ad group!

Google AdWords - less costs, more customers - 5.2 Ad group: Ads

Create three ads per ad group so that Google can test which one converts best. Once you have this data, pause the less successful ads.

Google AdWords - less costs, more customers - 5.3 Ad group: keywords (basic knowledge)

Keywords - the meaning of "largely suitable", "suitable word group" and "exactly suitable".

Ad extensions for more conversions

Google AdWords - less costs, more customers - 6.1 Ad extension: personal notes

A few personal words about Google's ad extensions.

Google AdWords - less costs, more customers - 6.2 Ad extension: What is it?

Basic information about Google's ad extensions. More and better qualified clicks can be achieved with ad extensions.

Google AdWords - less costs, more customers - 6.3 Ad extension: Overview in the AdWords account

Overview of the ad extension options in the Google AdWords account.

Google AdWords - less costs, more customers - 6.4 Ad extension: Sitelinks

Sitelinks allow you to present your topic more broadly and lead the customer to other landing pages. This allows you to expand your expertise.

Google AdWords - less costs, more customers - 6.5 Ad extension: Location

The location extension for your ad. Especially important for local companies.

Google AdWords - less costs, more customers - 6.6 Ad extension: Call extension

The call extension has several advantages. It regionalizes and builds trust. Take advantage of this!

Google AdWords - less costs, more customers - 6.7 Ad extension: Rating extension

Reviews create trust. Here you even have the option of publishing the reviews that you approve of.

Google AdWords - less costs, more customers - 6.8 Ad extension: additional information

Additional information can be used for, as the name suggests, additional, supplementary information or, for example, for a call to action.

Measure conversions.

Google AdWords - less costs, more customers - 7.1 Conversion: the most important key figure

Conversion is the lifeblood of all Google AdWords efforts. Don't forget to collect this important metric.

Google AdWords - less costs, more customers - 7.2 Set up key figures on the dashboard

This allows you to set up the most important key figures on your dashboard and always keep an eye on the most important key figures.

Google AdWords - lower costs, more customers - 7.3 Setting up conversion tracking in AdWords

Conversion tracking allows you to measure the quantity, costs and purchase rate as a percentage via Google AdWords.

Landing pages target pages

Google AdWords - less costs, more customers - 8.1 The perfect landing page as defined by Google

The perfect landing page according to Google's promotional video.

Google AdWords - less costs, more customers - 8.2 Landing page: Avoid pitfalls

Pay attention to these points to avoid your campaign or website being rejected.

Details of the content

Mass?! Class!
AdWords only works for you, your company, your products or services when the increase in clicks is clearly noticeable in an increase in customers and ultimately in an increase in sales. To optimize your AdWords ads, this course provides you with three instructive hours, 34 lessons and an SEO expertwho will explain to you directly from practical experience which adjustments you need to make in your AdWords account.
The course is divided into eight chapters. In a comprehensive introduction, Norbert Weber discusses the advantages and disadvantages of Google AdWords, explains the structure of the system and shows you how to set up your account. This is followed by an important section on the topic of keyword analysis , which is a crucial prerequisite for successful advertising with AdWords.
A campaign is then set up using a practical example, giving you a comprehensive overview of your account and all the relevant settings. Norbert Weber creates an ad group, sets up individual ads and explains the difference between "broadly" and "exact" matching keywords. Finally, you will optimize your campaign with the so-called ad extensions , whereby you will be shown step by step how to use the individual tools in a targeted manner. These include "Sitelinks", "Location" or "Rating extension", for example. Every change leads to an upgrade of your AdWords ads.
But all optimization is useless if you can't measure success. Therefore, the most important key figure is also addressed in depth - conversion . In the training, you will learn first-hand from an AdWords expert how to set up conversion tracking on your dashboard to evaluate costs and purchase rates and how to create a landing page that is perfect according to Google's definition. You can then practically apply the content to your own projects. You will also receive even more tips in the course on customer acquisition via Facebook and Google AdWords.

What will you gain from this course?

Whether you are just starting out and want to open an AdWords account together with your trainer or whether you want to improve the number of clicks and customers you have already achieved - in this course you will learn how to make the right settings for increased AdWords efficiency . Norbert Weber doesn't just want you to get more clicks, he wants you to act in your best interests and attract actual prospective buyers. Learn how to do it - then transfer your newly acquired knowledge to your own websites and attract success to your site. A comprehensive AdWords review including basics, keyword analysis, campaign and ad creation, ad extensions and landing pages! Instructive chapters for customer-winning clicks!