Customer acquisition via Facebook and Google AdWords

In the first lesson, you will get to know the entire marketing concept. Because unlike a course on "Facebook advertising", "email marketing" or similar, this is about a complete system with a strategy.

You need to be perceived as an expert in your niche. This is not possible if you simply offer everything. In this chapter, you will learn the basics of positioning.

Follow your passion - common recommendation and yet bad practice. More on this in this lesson.

A personal brand with your name or rather an artificial brand like Apple & Co? Here's a tip on how to make it easier.

Specialization is the way to position yourself well in the market. Set yourself apart from your competitors. Find out how to do this.

Extremely specialized, but unfortunately only two customers a month? This video explains how to find a healthy balance.

Market analysis is extremely important. Here I give you various measures with which this really works objectively. Not just "wishy-washy", but very concrete ideas.

Evaluation of your analysis and the resulting positioning. We are now developing this here.

How do you actually sell your services? This is where you develop a message for potential customers.

Go to the supermarket and buy some water. It's all just H2O - by definition. There you will experience unique selling points in action: filtered through volcanic rock & co. And that is exactly what you are now developing for yourself.

So that it doesn't stop at theory, here are some very specific tasks.

There are examples relating to positioning and USPs.

In order to address your target group, you need to get to know them. I'll show you how to do this here.

Create a customer avatar that you can imagine as a person every time you write a communication - makes your messages much more personal and effective.

The most important concept of all: How aware is your customer of possible needs?

Okay, you now know the different levels of problem awareness. Now you are learning how to apply this in practice.

The course is aimed at developers, so in a nutshell, it's the perfect foundation for your website.

You need a theme for your website. Here are some tips on how to design it.

There are a few subpages that should not be missing. This lesson is about them.

The "About me" page is your best salesperson. This is where your customer can build a relationship with you and understand you. The effect is now amplified here.

You can simply pour tap water into a glass for someone - or you can add a lemon and put two ice cubes in it - and you have to present your contact form in the same high-quality way.

WordPress offers a few interesting plug-ins. Find out which ones I would recommend.

In the overall system, you need content to draw attention to yourself. Blog posts are a great way to do this. Here I introduce you to the upcoming chapter of the course.

Your first blog post is about a few basics. This lesson is the starting signal for the next 14 days.

The first special article type is a list post. You will use it frequently later on, as it simply goes down very well.

Link posts generally bring variety and are good for building relationships with other bloggers.

A how-to article positions you as an expert and provides added value for others. This is how you can create win-win situations.

Why do stories in books or movies work? - Because of the ups and downs, because things are controversial. And that's what it's all about here: expressing an opinion.

How do you manage not to write your content like a dry legal text?

Blog posts that you write today can still be available as helpers on the Internet months or years from now. Find out how this works.

Now it's time for more ideas for the future. The more, the better.

In future, you'll never run out of ideas again. With this technique, I find at least 10 blog post ideas in fifteen minutes, almost regardless of the niche.

An editorial plan is brilliant for coordinating all ideas. You can find all the details here.

As a blogger, a Facebook page is a great way to get in touch with your target group. Not just via shared blog posts, but at least it's a perfect way to get started. This is where you lay the foundation (also important for advertising later on).

We live in Germany and have to jump through hoops when it comes to data protection. Here is all the information about data protection.

Tracking is the be-all and end-all when it comes to measuring success. Here is a great technique that is taken so much for granted that it unfortunately took years to explain it to me.

Now the preparation for email marketing begins, with a view to additional material for blog posts.

So that you're not simply left to your own devices, here's a possible way to get started with your blogging practice.

Start of the chapter on email marketing.

Still not convinced about email marketing? Here are a few reasons why email should become your friend.

There are two types of email. In this course, you will only need one type. But you should get to know both.

What is the difference between an offer and the idea of selling something?

An intriguing question: How often do I write to my email list? Here are a few answers (yes, several).

Which provider should you use? I have very specific suggestions, e.g. ActiveCampaign. More details? - In this lesson.

Not all emails are the same. Staying entertaining is the key. You can find tips here.

Around 70 % of the success lies in the subject line. If your email is not opened, you have no chance. You can find tips and details here.

In addition to the headline and the pure content, a simple structure and good readability are an important key. And that's what this is all about.

You can and should continue to use ideas from emails. Here are a few tips.

This course does not rely on complex autoresponders, but simply on manual emails. Nevertheless, a few introductory words on the subject of autoresponders.

So how do you get started with your email list? Here are a few tips to help you find ideas.

Here is an overview of the following chapter of the course.

Especially for a high-priced offer such as a service, you can use Facebook ideally to acquire your customers. I'll show you why here.

So that I can simply work freely with abbreviations, here is an (almost) complete explanation of the important abbreviations.

How is advertising actually structured strategically? Our approach is explained in this lesson.

Your return on investment in Facebook advertising - that's the key to success. I'll help you to calculate it easily.

Placing Facebook ads is child's play. But making Facebook richer - that's an art. Here I explain why it often doesn't work.

There are various advertising objectives on Facebook. What are they for, which ones do you need and which ones do we use in the overall concept? Find out.

Facebook campaigns have a structure. Here you will learn about the connection between campaign, AdSet and Ads.

Custom audiences are extremely valuable and powerful. Get to know them here.

What placements are there (places where advertising is shown) and what do you use them for? Find this out here too.

Facebook basics, all well and good. Now let's apply this knowledge in an example campaign.

Conversions help you to measure success. And that's exactly what you're laying the foundation for now.

Audiences are an important factor in retargeting. This is about understanding.

We have discussed the structure of the audience. Now you will learn how to put theory into practice.

The pixel is extremely important on your website. It allows you to retarget visitors.

The first campaign is created. You now use it to promote blog posts in order to filter your potential target group.

In the next step, try to gain e-mail contacts from simple visitors.

Creating further awareness for you and your offer - that's what the next campaign is for.

After sufficient preparation and relationship building in advance, your contact form will be advertised.

Now it's time to look at and evaluate your key figures.

Facebook is a powerful source. This also applies to AdWords. Here is an overview of the different advertising strategy.

Sounds almost like a joke for developers? But the lesson is important so that you don't accidentally create an AdWords Express account.

And the first advertising campaign is created.

As much as 50 % of success lies in the right distribution between campaign, ad group, ads and keywords. Here are some important tips for maximum relevance.

The prices paid are controlled by the bids. That's what this video is about.

No idea what to write in the ads? With this lesson, you'll never run out of ideas again.

Conversion tracking is also an important measure of success here. Now it is being prepared.

In practice, the code is best managed with the Tag Manager. That's what this is all about.

Great keywords for freelancers, an idea and inspiration to get you started.

A preview of the new layout of AdWords.

Would you like to understand AdWords in more detail? Here is a very good book on the subject.

You shouldn't just guess what to do. Watch this video instead.

No big advertising budget? No problem. A lot can be replaced with hard work. That's what this is all about.