Local SEO with Google My Business

Language: German

Local SEO - high visibility thanks to Google My Business & Google Maps

Interested in more sales? Then place your company, services and products at the top of the local Google search results. Matthias Petri, Managing Director of the 4eck Media agency, will explain to you in 2 compact hours how to get into Google My Business and perfect your profile in terms of local SEO. Get tried and tested tips from daily agency practice and increase your visibility!

Best-practice local SEO: High visibility thanks to Google My Business & Google Maps
Two-hour tutorial with tried-and-tested tips and tricks from agency and customer projects
To get started: What local search engine optimization means and how it works
In preparation: How to set up your Google My Business account and find suitable keywords
For optimization: How to use images, reviews, links and on-page parameters correctly
Achieve a top ranking with your pages in the regional environment and profit from this in hard cash

You are the first port of call in your city and region! Improve your regional digital marketing with this training and ensure even more sales with suitable local SEO measures.

Details

content: 2 h Video training
Licence: private and commercial Rights of use

Examples of use

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Get to know the basics first and then learn how to maintain your My Business account.
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Local SEO in practice: Benefit directly from best practice examples.

Local SEO: high visibility with Google My Business and Google Maps

free of charge

Local SEO: 01 | Top placement in the local Google search results: Introduction to the topic

46% of all search queries on Google have a local connection. So it's all the better if your local business is one of the top rankings. Let's take a closer look at this important topic in digital marketing.

Local SEO: 02 | Understanding local search results in Google searches

In this tutorial, you can find out how local SEO works on Google and what the peculiarities and special features of local search results are.

Local SEO: 03 | Create Google My Business account and determine keywords

How to create or take over your company as a Google My Business account and how to find the optimal keywords for you using the Google Keyword Planner to keyword your services and offers is shown here.

Local SEO: 04 | The Google My Business company profile and the importance of photos

What significance does a well-maintained company profile on Google My Business have for local searchers and how strong is the effect of photos in your account? Find out some answers here using practical examples.

Local SEO: 05 | Report inappropriate photos - a practical example

You can find out why you should report inappropriate photos to have them removed from your profile here using a practical example.

Local SEO: 06 | Reviews as a lever for improving rankings

Reviews are an effective lever for improving your ranking in local search results. In this tutorial, you will learn about the mechanisms of reviews and why it is so important to implement proactive review management for your business.

Local SEO: 07 | Use Google reviews on your own website

If you have already received many positive Google reviews, you can display them on your website to increase trustworthiness. In this tutorial, I'll show you three ways to do this.

Local SEO: 08 | The Google My Business account: Posting and updating content

In this tutorial, I'll show you the various tabs and functions of Google My Business for your business profile. Together we will update the opening hours, create a new blog post, check the statistical data, etc.

Local SEO: 09 | OnPage optimization of your website to improve your SEO ranking

As the best practices for search engine optimization also apply to local SEO, it is advisable to optimize your own website on an on-page basis. As a local company, this includes structured markup of your core information based on schema.org and the use of location-based keywords, as well as mobile optimization of your website, a first-class user experience and high website speed.

Local SEO: 10 | Achieve link building and domain authority to increase relevance

It's worth driving links to your website from outside to convince Google of your company's relevance. In this tutorial, you will learn some approaches on how you can proceed with link building as a locally active company.

Local SEO: 11 | Citations: the role of company registers and industry portals for local SEO

Companies are often - even unknowingly for the owners - entered in industry portals and company registers. It is worth updating these entries with the complete data, as the accounts in the so-called citations can also influence the ranking in the local search results.

Local SEO: 12 | UPDATE: Google My Business name change and other changes

Google My Business has been called Google Business Profile since the end of 2021. These and other new features are discussed in this update video.

Details of the content

Tried and tested local SEO measures to increase your visibility
If you want your offers to be found, seen and then clicked on, you should increase their visibility right up to the top rankings . With over 600 million Google searches for regional products and services every day across Germany, strategic digital marketing will quickly pay off for you. Find out how to become the number one contact in your city and region in this two-hour video training course by Matthias Petri.

Google My Business, Google Maps, OnPage and co: basics & practice

Whether you are already familiar with terms such as SEO and OnPage optimization or the Google My Business platform or not - your trainer will guide you step by step through all the important local SEO aspects in 11 lessons , from the basics to specific optimization tips.

First, you'll understand how local search results on Google work and what role they play for your business. Then you'll dive into Google My Business and Google Maps and learn how to set up your account and enhance it with effective photos.

To set yourself apart from the competition, start optimizing and maintaining your account. To do this, you use keywords that suit your company and are actually searched for. You will learn how to obtain reviews through proactive review management, optimize your website on an on-page basis and increase the relevance of your pages through link building and domain authority.

Minimize your effort: Google My Business and Local SEO explained in practice

The theory behind local SEO is complex. Who has the time and resources for all that? But there is another way: in a practical way, and in such a way that you can prepare your pages in the best possible way with little effort.

With this in mind, your trainer will cover the most important aspects and show you how to implement local SEO in a time-saving manner . To this end, projects from agency practice are repeatedly called up. In this way, you avoid the tedious process of first gaining negative and positive experience yourself and benefit directly from best practice examples. Learn today - and apply it to your digital marketing tomorrow! Get started right away and increase your visibility with Google My Business!