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Learning to write texts (training & exercises) - the great writing workshop
Language: German

Learning to write texts (training & exercises) - the great writing workshop

Whether for blog posts, websites, press releases or your content marketing - this is how you write texts that work! Join trainer Simon Sanchez Real's writing workshop to learn the craft of writing. Over 1 hour of video training with exercises - and you'll be sure to appeal to your readers!

  • Writing workshop: 32 video lessons (over 1 hour) with practical exercises for better texts
  • Learning to write from A to Z, from the right choice of words to the right style
  • Create informative, entertaining texts for blogs, press and content marketing
  • Get to know the basic principles of writing and apply them directly
  • Includes working materials with helpful checklists and exercises

Better texts engage your readers and ensure more attention and sales - reason enough to dive into this writing training right now!

Details
  • content: 1 h Video training
  • Licence: private and commercial Rights of use
  • Bonus: including working material
Categories
Online Marketing & Business, Business, Marketing & Sales, Office
Created with love by:
Simon Sanchez Real Simon Sanchez Real

Introduction to the video training

What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"
free of charge
What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"
What you can expect in the video training "Learning to write texts (training & exercises) - the big writing workshop"

You can expect over an hour of training in the writing workshop

The waffle iron.

Learning to write texts: 1 The waffle iron
Learning to write texts: 1 The waffle iron
Learning to write texts: 1 The waffle iron

Nice to have you here!

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The correct choice of words.

Learning to write texts: 2.1 The right choice of words
Learning to write texts: 2.1 The right choice of words
Learning to write texts: 2.1 The right choice of words

The first step on the way to a good text is the right word ...

Learning to write texts: 2.2 Use simple words
Learning to write texts: 2.2 Use simple words
Learning to write texts: 2.2 Use simple words

Good texts consist of simple words that everyone understands immediately. Learn now which words simplify your text.

Learning to write texts: 2.3 Write concretely
Learning to write texts: 2.3 Write concretely
Learning to write texts: 2.3 Write concretely

The more specific you are, the more images you create in your readers' minds.

Learning to write texts: 2.4 Text ballast
Learning to write texts: 2.4 Text ballast
Learning to write texts: 2.4 Text ballast

There are words that nobody needs. Throw off your text ballast now!

Learning to write texts: 2.5 Avoid synonyms
Learning to write texts: 2.5 Avoid synonyms
Learning to write texts: 2.5 Avoid synonyms

Constantly giving the same thing a new name confuses your readers. Learn why ...

Learning to write texts: 2.6 Repeat yourself
Learning to write texts: 2.6 Repeat yourself
Learning to write texts: 2.6 Repeat yourself

Good speakers don't need to repeat themselves, good copywriters repeat themselves constantly.

Build sentences.

Learning to write texts: 3.1 Building sentences
Learning to write texts: 3.1 Building sentences
Learning to write texts: 3.1 Building sentences

Learn to build sentences that every child understands.

Learning to write texts: 3.2 The shorter, the better
Learning to write texts: 3.2 The shorter, the better
Learning to write texts: 3.2 The shorter, the better

Good sentences are only 12 syllables long. Learn why brevity is the spice of life.

Learning to write texts: 3.3 Avoid nouns
Learning to write texts: 3.3 Avoid nouns
Learning to write texts: 3.3 Avoid nouns

Nouns put your readers to sleep. Find out the reason for this and the remedy.

Learning to write texts: 3.4 About adjectives
Learning to write texts: 3.4 About adjectives
Learning to write texts: 3.4 About adjectives

What can and can't adjectives do in your texts?

Learning to write texts: 3.5 No to negations
Learning to write texts: 3.5 No to negations
Learning to write texts: 3.5 No to negations

A plea against negative sentences.

Text elements

Learning to write texts: 4.1 Text elements
Learning to write texts: 4.1 Text elements
Learning to write texts: 4.1 Text elements

Which text elements will we cover in this main chapter?

Learning to write texts: 4.2 Formulating headings
Learning to write texts: 4.2 Formulating headings
Learning to write texts: 4.2 Formulating headings

The first hurdle your readers take: the headline.

Learning to write texts: 4.3 The perfect start
Learning to write texts: 4.3 The perfect start
Learning to write texts: 4.3 The perfect start

Introduction, opening credits, teaser. The introduction has many names.

Learning to write texts: 4.4 Subheadings
Learning to write texts: 4.4 Subheadings
Learning to write texts: 4.4 Subheadings

The little brother of the headline.

Learning to write texts: 4.5 Quotations
Learning to write texts: 4.5 Quotations
Learning to write texts: 4.5 Quotations

What can they do in your texts?

Design texts

Learning to write texts: 5.1 Drafting texts
Learning to write texts: 5.1 Drafting texts
Learning to write texts: 5.1 Drafting texts

Welcome to your writing workshop ...

Learning to write texts: 5.2 Collecting ideas
Learning to write texts: 5.2 Collecting ideas
Learning to write texts: 5.2 Collecting ideas

How do you collect and evaluate ideas for your texts?

Learning to write texts: 5.3 Planning a text
Learning to write texts: 5.3 Planning a text
Learning to write texts: 5.3 Planning a text

A planned text is already half written.

Learning to write texts: 5.4 Writing texts
Learning to write texts: 5.4 Writing texts
Learning to write texts: 5.4 Writing texts

The core of the course: Find your writing routine.

Learning to write texts: 5.5 Feedback
Learning to write texts: 5.5 Feedback
Learning to write texts: 5.5 Feedback

Get out of the ivory tower - ask for feedback.

Style

Learning to write texts: 6.1 Style
Learning to write texts: 6.1 Style
Learning to write texts: 6.1 Style

Good copywriters not only master their craft, but also cultivate their own style.

Learning to write texts: 6.2 Write in a varied way
Learning to write texts: 6.2 Write in a varied way
Learning to write texts: 6.2 Write in a varied way

If you know the rules, you can break them occasionally.

Learning to write texts: 6.3 Linguistic images and intonation
Learning to write texts: 6.3 Linguistic images and intonation
Learning to write texts: 6.3 Linguistic images and intonation

Give your texts a rhythm.

Learning to write texts: 6.4 4 style tricks
Learning to write texts: 6.4 4 style tricks
Learning to write texts: 6.4 4 style tricks

4 tricks for more style that you can apply immediately.

Learning to write texts: 6.5 Focusing on the reader
Learning to write texts: 6.5 Focusing on the reader
Learning to write texts: 6.5 Focusing on the reader

Don't forget your readers.

The surroundings.

Learning to write texts: 7.1 The background
Learning to write texts: 7.1 The background
Learning to write texts: 7.1 The background

How do you text effectively and stay healthy?

Learning to write texts: 7.2 Time management and workplace
Learning to write texts: 7.2 Time management and workplace
Learning to write texts: 7.2 Time management and workplace

Get to know two other players in your writing workshop: the hectic and the listless.

Learning to write texts: 7.3 Writer's block
Learning to write texts: 7.3 Writer's block
Learning to write texts: 7.3 Writer's block

About writer's block: Risk, side effects and medicine.

Learning to write texts: 7.4 3 tips from my personal experience
Learning to write texts: 7.4 3 tips from my personal experience
Learning to write texts: 7.4 3 tips from my personal experience

3 wise pieces of advice ...

Learning to write texts: 7.5 The gift
Learning to write texts: 7.5 The gift
Learning to write texts: 7.5 The gift

Is it Christmas already?

Details of the content

Writing is a craft - one that you can learn!

Inform, entertain, sell ... you pursue specific goals with every text. The one-hour training course at the writing workshop will help you to achieve these goals.

Learning to write (better) texts: this is your roadmap

You can learn how to write good copy! The training is aimed at bloggers, content marketers, copywriters and authors. You've come to the right place if you want to improve your printed or online texts . You can expect 32 lessons, 12 exercises and 3 checklists - in this compact chapter structure:

  • The right choice of words: Learn how to reach your readers with understandable language.
  • Building sentences: Learn how to add brevity and spice to your texts.
  • Text elements: How to write a successful headline and introduction.
  • Drafting texts: Well planned is half written - develop your personal writing routine.
  • Style: Are rules meant to be broken? Try it and develop your own writing style.
  • All the trimmings: Short on time? Threatened with writer's block? How to create texts that are still worth reading.

Basic principles of writing: apply them in practical exercises

Watch out! Your trainer throws you in at the deep end with the very first video - you start straight away with your own words. And in the subsequent lessons, you will be challenged again and again in practical exercises .

Why, why, why? Because, on the one hand, the writing workshop wants to bring you up to flying height in theory. And because, on the other hand, it wants to develop your writing skills in a targeted way, true to the motto "Practice makes good writing".

You have all kinds of materials at your disposal for this purpose. For example, use the checklist to effectively prepare your future texts according to a tried-and-tested step-by-step plan. Or use the text planning sheet to get from the idea to the written word even faster. Helpful work materials for your learning curve!

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