Success ahead! How to position your company on the market
Why should your target group buy or book with you? The positioning of your company answers precisely this question. Your positioning strategy is therefore fundamental to your company's success. It always precedes your marketing, as your company goals and marketing measures, such as in the area of local SEO, can be derived from it.
Your practical guide to positioning and brand building
This tutorial provides you with a guide on how to raise awareness of your company positioning and recognize whether it is still correct. Many practical examples are used to show you ways to make your target group aware of
- exactly what your company stands for,
- why you know the problems and needs of your target group and
- how to position yourself so that you are perceived as the best solution provider.
Find out everything you need to know about the factors that have a positive impact on your positioning in the market and avoid the things that companies always get wrong.
A real brand as an employer too: how to attract talent!
This three-hour course also focuses on your positioning as an employer brand and the role that corporate culture plays in your business success. Make yourself and your company attractive in the "war for talent" in order to secure and expand your business in the long term.
For entrepreneurs, the self-employed, for communication and marketing
This training is primarily aimed at entrepreneurs and self-employed people, managers with personnel responsibility and business development managers. Employees who work in marketing and communication as an interface to agencies and advertising service providers will also benefit in particular.
Matthias Petri himself is the owner of a successful agency and has received several awards for his entrepreneurial activities in the past (e.g. 2015 Kreativmacher M-V, 2016 Fellow of the Federal Competence Center for Cultural & Creative Industries). In this marketing course, he shares important insights and experiences from his everyday life that are essential for customers to avoid being taken advantage of.
Learn what positioning is all about and which factors you should consider.