Online marketing with Snapchat

Language: German

Snapchat: placing ads, building reach & basics (tutorial)

Young target group in mind? Then take your online marketing to Snapchat. In this four-and-a-half-hour tutorial, Tobias Becker shows you how to win new fans and followers with Snapchat stories, for example. Place ads - place products - build reach. This is how it works!

How to: How to achieve successful social media marketing on Snapchat
Start with the basics and get to know the platform and all its possibilities
Get started with your own Snapchat profile, gain new followers and place your products
Practical and detailed - a video tutorial by Tobias Becker lasting over four and a half hours

When should you post on Snapchat? What content works? How can you place ads and use the Snapchat Ads Manager? All this, more and lots of tips and tricks in this tutorial!

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Details

content: 5 h Video training
Licence: private and commercial Rights of use

Introduction

Snapchat tutorial: 1 | Introduction

In this video, I'll give you a very brief introduction to the Snapchat video course.

Snapchat: Basics

Snapchat tutorial: 2.1 | What is Snapchat?

In this video, I explain in detail what Snapchat actually is.

free of charge

Snapchat tutorial: 2.2 | Advantages and disadvantages of Snapchat

In this video, I explain the advantages and disadvantages of Snapchat in detail.

Snapchat tutorial: 2.3 | Snapchat app - Download

In this video, I explain how to download the Snapchat smartphone app.

Snapchat: First steps towards success

Snapchat tutorial: 3.1 | Create Snapchat account

Snapchat tutorial: 3.1 | Create a Snapchat account

In this video, I show you how to create an account on Snapchat.

Snapchat tutorial: 3.2 | Snapchat tour

In this video, I give you a little Snapchat tour.

Snapchat tutorial: 3.3 | Set Snapchat profile picture

In this video we set a profile picture.

Snapchat tutorial: 3.4 | Edit Snapchat profile picture

In this video we edit this profile picture again.

Snapchat tutorial: 3.5 | Snapchat settings

In this video I show you which settings you need to make.

Snapchat tutorial: 3.6 | Making Snapchat settings on the PC

In this video we also discuss the settings on the PC.

Snapchat: Pictures & Videos – Possibilities

Snapchat tutorial: 4.1 | Add Snapchat friends

Snapchat tutorial: 4.1 | Add friends

In this video we discuss adding friends.

Snapchat tutorial: 4.2 | Snap create image and filter

Snapchat tutorial: 4.2 | Create snap - image and filter

In this video, I show you how to create your first snap.

Snapchat tutorial: 4.3 | Create Snap - Add text

In this video I explain how to add a text.

Snapchat tutorial: 4.4 | Snap Create drawing, emojis and stickers

Snapchat tutorial: 4.4 | Create Snap - drawing, emojis and stickers

In this video I show you how to draw on the snap.

Snapchat: Chat, Location, Story

Snapchat tutorial: 5.1 | Snapchat-Privatchat

In this video we discuss the Snapchat private chat.

Snapchat tutorial: 5.2 | Snapchat location

In this video we focus on the Snapchat location.

Snapchat tutorial: 5.3 | Snapchat story

In this video, we talk about the Snapchat story.

Snapchat: Creating & setting up a geofilter

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editor

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editing program

In this video, we talk about the free Snapchat geofilter.

Snapchat tutorial: 6.2 | Setting up Snapchat geofilters

Snapchat tutorial: 6.2 | Set up Snapchat geofilters

In this video, we talk about how to set up the Snapchat geofilter.

Snapchat: Tips & Tricks

Snapchat tutorial: 7.1 | Quick marketing method

This video gives you a few tips along the way (1/5).

Snapchat tutorial: 7.2 | Use your traffic sources!

This video gives you a few tips along the way (2/5).

Snapchat tutorial: 7.3 | Tip 3 - keep a tracking list

Snapchat tutorial: 7.3 | Keep a tracking list

This video gives you a few tips along the way (3/5).

Snapchat tutorial: 7.4 | Play the long game

This video gives you a few tips along the way (4/5).

Snapchat tutorial: 7.5 | Tip 5 - Coupon code

Snapchat tutorial: 7.5 | Coupon code

This video gives you a few tips along the way (5/5).

Snapchat: Everything else you need to know!

Snapchat tutorial: 8.1 | Snapchat marketing When should you post on Snapchat

Snapchat tutorial: 8.1 | Marketing - when should you post on Snapchat?

In this video, we talk about things you need to be aware of.

Snapchat tutorial: 8.2 | Snapchat marketing Which content works best on Snapchat

Snapchat tutorial: 8.2 | Marketing - which content works best on Snapchat?

In this video, I show you which types of content work best.

Snapchat tutorial: 8.3 | More tips and tricks

In this video we discuss a few tips & tricks.

Target group & inventory analysis

Snapchat tutorial: 9.1 | Define your own target group

In this video, we discuss defining the target group for your Snapchat marketing.

Snapchat tutorial: 9.2 | Create persona

In this video we discuss how to create a persona.

Snapchat tutorial: 9.3 | What are your customers looking for?

In this video, we explain what your customers are actually looking for.

Introduction to Snapchat Ads

Snapchat tutorial: 10.1 | Things to know about Snapchat advertising

This video provides useful information about Snapchat advertising.

Snapchat tutorial: 10.2 | Snapchat business account setup and ad overview

Snapchat tutorial: 10.2 | Setting up a Snapchat business account and ad overview

In this video, we set up a Snapchat business account.

Snapchat tutorial: 10.3 | Snapchat Different advertising options (Snap Ads, Story Ad, Collection Ad)

Snapchat tutorial: 10.3 | Different advertising options (Snap Ads, Story Ad, Collection Ad)

In this video we explain the different advertising options.

Snapchat tutorial: 10.4 | What targeting options are available?

In this video I show you which targeting options are available.

Snapchat: Creating ad graphics

Snapchat Tutorial: 11.1 | Design Snapchat Ads Canva

Snapchat Tutorial: 11.1 | Design Snapchat Ads with Canva

In this video, I'll show you how to design Snapchat graphics with Canva.

Snapchat tutorial: 11.2 | Download Snapchat video ad in Snapchat (with swipe up ...)

In this video, we discuss Snapchat video ads.

Snapchat tutorial: 11.3 | Design Snapchat ads Snap Publisher

Snapchat tutorial: 11.3 | Designing Snapchat ads with Snap Publisher

In this video we focus on the Ads Publisher.

Snapchat ads: Setting up advertising.

Snapchat tutorial: 12.1 | Setting up Snapchat ads with the Ad Manager 1 - Campaign

Snapchat tutorial: 12.1 | Set up Snapchat Ads with the Ads Manager - 1 Campaign

In this video, we set up an ad in Snapchat's Ads Manager (1/3).

Snapchat tutorial: 12.2 | Setting up Snapchat ads with the Ad Manager 2 - Ad Set

Snapchat tutorial: 12.2 | Setting up Snapchat Ads with the Ads Manager 2 - Ad Set

In this video, we set up an ad in Snapchat's Ads Manager (2/3).

Snapchat tutorial: 12.3 | Set up Snapchat ads with the Ad Manager 3 - Ads

Snapchat tutorial: 12.3 | Set up Snapchat Ads with the Ads Manager 3 - Ads

In this video, we set up an ad in Snapchat's Ads Manager (3/3).

Snapchat Tutorial: 12.4 | Snapchat Ads Instant Create

In this video we discuss the Snapchat Instant Create.

Snapchat Tutorial: 12.5 | Snapchat Advertising Analysis Manage Ads

Snapchat tutorial: 12.5 | Analyzing the Snapchat ad

In this video, we talk about analyzing your Snapchat ad.

Conclusion

Snapchat tutorial: 13.1 | Disclaimer

In this video there is an important disclaimer for dealing with Snapchat marketing.

Snapchat tutorial: 13.2 | Completion

In this last lesson, I would like to say goodbye to you.

Details of the content

A round-up with depth: Snapchat marketing in all its important facets
In this tutorial, trainer Tobias Becker shows you how to use the social media platform Snapchat to attract a new target group for your company. Who can you reach on Snapchat? Primarily people aged between 14 and around 25.
Exactly your target group? Then take advantage of the marketing opportunities that Snapchat offers you. It's explicitly not about selling products via the chat function, but about gaining new fans and followers with the help of Snapchat stories and funny pictures and videos.
You can then sell products and make announcements to your newly generated audience to strengthen your business and expand your reach.

From the basics to placing ads and the Ads Manager

When you start this tutorial, you want to: get new followers on Snapchat, sell products and services, place ads and build reach .

To achieve this, you will first learn the basics of Snapchat and set up your account correctly. Over the course of the four-and-a-half-hour course, you will then focus on the various online marketing opportunities such as Snapchat stories.

You will learn how to set up geofilters for Snapchat, define your target group, create advertising graphics and set up your ads with the Ads Manager . All this in one tutorial - peppered with all kinds of practical tips and tricks.