Determine target group and buying persona: This is how it works in practice
Do you want to launch a new product? Place a service on the market? Or sell your existing portfolio better, i.e. more precisely? Then the urgent recommendation is: clarify for yourself and your company who your target group is, what really makes them tick and how they make their purchasing decisions .
How you address your customers on your website - what style you use for images and graphics - where you address potential customers in the first place ... your entire marketing will grow out of the target group you have identified . The quick rule is: the more precisely you have defined them, the more accurately you can proceed to market your products and services.
Use the training as a prelude to a fully thought-out marketing strategy
We at TutKit.com and the 4eck Media agency have already gone through the process of defining target groups for our projects and agency clients several times. Matthias Petri passes on the essence of years of experience to you in this training course using concrete examples. On the one hand, you will learn in theory which steps you should take when determining target groups and creating a buying persona . On the other hand, you will immediately see which methods have proven themselves in practice. For example, let us tell you ...
- ... how you can survey your target group with a manageable amount of effort.
- ... where you can find further information on determining your target group.
- ... which tools you can use to create your buying personas.
Target group identification - there's so much more!
Do you have a specific target customer group in mind? Then learn how to analyze it and check whether it really fits your offer. Do you already have countless customers, but the euro doesn't really want to roll in? Then carry out an ABC analysis and determine the customer lifetime value! Are you already hitting your target group, but marketing success isn't happening? Then take a look at influencers, opinion leaders and target group owners!
Your trainer will cover all these aspects and more in this course. Tips from tried and tested practice - put together for you in a compact format.