Target group identification & Buying Persona

Language: German

Target group identification & buying persona in marketing

Only when you know them and understand the purchasing decision process can you address your target group in line with their needs in order to position your products and services precisely. Take this training course as an opportunity to (re)define your target group! In 90 minutes, Matthias Petri will show you first-hand how to define a target group and create buying personas. Theory? Check! But much more important: experience from years of business practice that you can build on directly.

Motivating: Use the training directly as a starting point to (re)define your target group
Tried and tested: See how we determined the buying personas and target groups for TutKit.com
Methodical: Get to know the individual steps for target group identification
Practical: Let us show you where and how you can research to hone your target group
Tip-rich: Find out, for example, why it can also be worthwhile to exclude customer groups
Compact: Everything you need to know about target group identification & buying persona in 1.5 hours in a nutshell

Your target group - in other words: the foundation for the success of your business! Start the training. Define your target group. Understand their purchasing decision process. Sensitize yourself to factors that influence it. Create the basis for your marketing.

Details

content: 2 h Video training
Licence: private and commercial Rights of use

Examples of use

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How to hone your target group based on numbers and data.
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Specifically: Take a look at the steps we used to define the target group for TutKit.com.
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Learn how to reach your target group and your buying persona.

Tutorial on target audience determination & buying persona in marketing.

Target group definition & buying persona: 01 | Target group definition - Introduction to roles and buying center

In the first topic, you approach target group determination via the buying persona and the buying center and the associated roles in the purchasing decision process.

Target group definition & buying persona: 02 | Buying persona

In this tutorial, you will find out which buying persona factors are important for B2B and B2C. You will also be presented with a template for creating one.

Target group identification & buying persona: 03 | Research tool for buying persona

This tutorial looks at the tools available to you for creating the buying persona, including analyzing your customer data, analytics data, interviews and surveys, as well as studies and market research results.

Target group definition & buying persona: 04 | Practical example target customer survey

Take a look behind the scenes at how a survey of the B2C target group was conducted for TutKit.com using the online tool Google Forms and what conclusions were drawn.

Target group identification & buying persona: 05 | Practical example of target group identification TutKit.com

The multi-stage target group definition process at TutKit.com in preparation for the major relaunch after six years of foundation gives you an insight into the steps the team behind this e-learning portal took to clearly define their own target group.

Target group identification & buying persona: 06 | ABC customer analysis and customer lifetime value

Not all customers are the same. In this tutorial, you will learn what an ABC customer analysis is and how you can calculate the customer lifetime value yourself as one of the most important business indicators.

Target group identification & buying persona: 07 | Market analysis of desired customer groups

A product idea is good, but will it work realistically and in the long term? In this tutorial, you will learn the four most important questions to check the marketability of your idea.

Target group definition & buying persona: 08 | Target group is more than just a desired customer group

In addition to your desired customer group, you should also address other target groups for your marketing, including your current customers, target group owners, multipliers, influencers, but also pseudo-demand groups and opinion leaders.

Details of the content

Determine target group and buying persona: This is how it works in practice

Do you want to launch a new product? Place a service on the market? Or sell your existing portfolio better, i.e. more precisely? Then the urgent recommendation is: clarify for yourself and your company who your target group is, what really makes them tick and how they make their purchasing decisions .

How you address your customers on your website - what style you use for images and graphics - where you address potential customers in the first place ... your entire marketing will grow out of the target group you have identified . The quick rule is: the more precisely you have defined them, the more accurately you can proceed to market your products and services.

Use the training as a prelude to a fully thought-out marketing strategy

We at TutKit.com and the 4eck Media agency have already gone through the process of defining target groups for our projects and agency clients several times. Matthias Petri passes on the essence of years of experience to you in this training course using concrete examples. On the one hand, you will learn in theory which steps you should take when determining target groups and creating a buying persona . On the other hand, you will immediately see which methods have proven themselves in practice. For example, let us tell you ...

... how you can survey your target group with a manageable amount of effort.
... where you can find further information on determining your target group.
... which tools you can use to create your buying personas.

Target group identification - there's so much more!

Do you have a specific target customer group in mind? Then learn how to analyze it and check whether it really fits your offer. Do you already have countless customers, but the euro doesn't really want to roll in? Then carry out an ABC analysis and determine the customer lifetime value! Are you already hitting your target group, but marketing success isn't happening? Then take a look at influencers, opinion leaders and target group owners!

Your trainer will cover all these aspects and more in this course. Tips from tried and tested practice - put together for you in a compact format.