Google Analytics 4 & Tag Manager (Tutorial)

Language: German

Google Analytics 4 and Google Tag Manager (Tutorial): How to analyze your websites

Do you want to optimize your websites, apps and marketing measures to boost your sales? Then you should know first: How well are your pages and campaigns currently performing? Learn how to work with Google Analytics 4 and Google Tag Manager and collect the relevant data and statistics in this 6-hour tutorial by trainer Tobias Becker. This will provide you with the basis for improving your websites, apps and online marketing!

Comprehensive video tutorial on Google Analytics 4 and Google Tag Manager
Understand how to use the analysis and tracking tools to collect data relevant to you
All important functions and parameters explained step by step
Use the tutorial as a starting point for optimizing your websites, apps and marketing
Over 6-hour practical tutorial by trainer Tobias Becker

Has anyone clicked? Seen your page? Scrolled down? Start the tutorial and learn how to perform valuable analyses with the Google Analytics and Tag Manager applications.

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Details

content: 6 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Examples of use

Google Analytics 4 on a laptop, excerpt from the tutorial

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Learn how to draw data from Google Analytics 4 to optimize your website.

Google Tag Manager on a laptop, excerpt from the tutorial

Open gallery

Use Google Tag Manager to manage your tags.

Google Analytics 4: Introduction

Google Analytics tutorial: 1.1 | Introduction

In this video, I give a very brief introduction to this Google Analytics video course.

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Google Analytics tutorial: 1.2 | What is Google Analytics? (incl. example)

In this video, I explain in detail what Google Analytics is.

Google Analytics tutorial: 1.3 | Why Google Analytics 4?

In this video, I explain why you should choose Google Analytics 4.

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Google Analytics tutorial: 1.4 | Universal Analytics vs. Google Analytics 4

In this video I show you the difference between Universal Analytics and Google Analytics 4.

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Google Analytics tutorial: 1.5 | Create Google account

In this video we create a Google account.

Google Analytics tutorial: 1.6 | Create Google Analytics account

Google Analytics tutorial: 1.6 | Create a Google Analytics account

In this video we create a Google Analytics account.

Google Analytics 4: Initial Setup

Google Analytics tutorial: 2.1 | Linking the first data stream

In this video I show you how to connect a first data stream.

Google Analytics tutorial: 2.2 | The new data structure

In this video I explain the new data structure.

Google Analytics Tutorial: 2.3 | Enhanced Measurement Events and Features

In this video we discuss the Enhanced Measurement events and features.

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Google Analytics 4: An Overview

Google Analytics tutorial: 3.1 | A first overview

In this video I give you an initial overview.

Google Analytics Tutorial: 3.2 | Google Analytics 4-Demo-Account

In this video, I'll show you how to use the Google Analytics 4 demo account.

Google Analytics tutorial: 3.3 | Account setup and user management

In this video I will show you how to set up an account and manage users.

Google Analytics 4: Website Linkage

Google Analytics tutorial: 4.1 | Setup with Google Tag Manager

In this video we implement Google Analytics 4 on your website.

Google Analytics Tutorial: 4.2 | Google Analytics 4 Event Tracking (GTM)

Google Analytics Tutorial: 4.2 | Event Tracking (GTM)

In this video I show you event tracking with Google Tag Manager.

Google Analytics 4: Tag Configuration

Google Analytics tutorial: 5.1 | Cross-domain tracking

In this video we talk about cross-domain tracking.

Google Analytics tutorial: 5.2 | Define internal IPs

This video is about defining internal IPs.

Google Analytics tutorial: 5.3 | List of unwanted links

In this video, we explain how to set up unwanted links.

Google Analytics tutorial: 5.4 | Configure session timeout

In this video we talk about the configuration of the session timeout.

Google Analytics 4: Reports in detail

Google Analytics tutorial: 6.1 | Real-time report

In this video we talk about the report in real time.

Google Analytics tutorial: 6.2 | User overview

In this video, I explain what you need to know about the user overview.

Google Analytics tutorial: 6.3 | Acquisition report

Google Analytics Tutorial: 6.3 | Report Acquisition

In this video we talk about the Acquisition report.

Google Analytics tutorial: 6.4 | Engagement report

Google Analytics Tutorial: 6.4 | Report Engagement

In this video we talk about the Engagement report.

Google Analytics tutorial: 6.5 | Monetization report

In this video we talk about the Monetization report.

Google Analytics tutorial: 6.6 | Binding

In this video we talk about the Bindings report.

Google Analytics tutorial: 6.7 | User report - demographic characteristics

In this video we talk about the user report.

Google Analytics tutorial: 6.8 | User report - technical data

In this video we talk about the user report.

Google Analytics 4: Tips & Tricks for the reports

Google Analytics tutorial: 7.1 | Comparisons

In this video we discuss the comparisons.

Google Analytics tutorial: 7.2 | Secondary dimensions

In this video we talk about the secondary dimensions.

Google Analytics 4: Configure

Google Analytics tutorial: 8.1 | Create and change events

In this video we discuss the creation of events.

Google Analytics tutorial: 8.2 | Conversion

In this video we discuss conversions.

Google Analytics tutorial: 8.3 | Target groups (audiences)

In this video we discuss the target groups.

Google Analytics Tutorial: 8.4 | Custom Definition

In this video we discuss the custom definition.

Google Analytics 4: Explore

Google Analytics tutorial: 9.1 | Exploratory analysis

In this video I show you the explorative analysis.

Google Analytics tutorial: 9.2 | Segment overlaps

In this video I show you the segment overlap.

Google Analytics tutorial: 9.3 | Cohort analyses

In this video I show you the cohort analysis.

Google Analytics Tutorial: 9.4 | Customer Lifetime

In this video I show you the customer lifetime analysis.

Google Analytics 4: Werbung/Advertising

Google Analytics tutorial: 10 | Conversion paths

In this video, I'll show you what you need to know about conversion paths.

Google Tag Manager: Introduction

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Google Analytics tutorial: 11.1 | What is Google Tag Manager?

In this video, I'll introduce you to Google Tag Manager.

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Google Analytics tutorial: 11.2 | Google Tag Manager vs. Google Analytics

In this video, we discuss the differences between Google Tag Manager and Google Analytics.

Google Analytics tutorial: 11.3 | Create Google Tag Manager account

Google Analytics tutorial: 11.3 | Google Tag Manager: Create account

In this video we create a Google Tag Manager account.

Google Tag Manager: On your marks, get set, go!

Google Analytics tutorial: 12.1 | Account structure of the Tag Manager

In this video we discuss the account structure of the Tag Manager.

Google Analytics tutorial: 12.2 | A first overview

In this video I give you an initial overview of the Tag Manager.

Google Analytics tutorial: 12.3 | Advantages of the Google Tag Manager

In this video we discuss the advantages.

Google Analytics tutorial: 12.4 | Settings in the administration area

In this video we discuss the administration area.

Google Tag Manager: The most important terms

Google Analytics tutorial: 13.1 | Questions that need to be answered

In this video, we discuss the basic questions that need to be answered.

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Google Analytics tutorial: 13.2 | Tags, triggers and variables - theory

In this video we discuss tags, triggers and variables in theory.

Google Analytics tutorial: 13.3 | Tags, triggers and variables - practice

In this video, we discuss tags, triggers and variables in practice.

Google Analytics tutorial: 13.4 | Publish container

In this video I show you how to publish a container.

Google Tag Manager: Tags

Google Analytics tutorial: 14.1 | Overview of tags

Google Analytics tutorial: 14.1 | Overview of the tags

In this video I give you an overview of the tags.

Google Analytics tutorial: 14.2 | Integrate GTM in WordPress (with plugin)

Google Analytics tutorial: 14.2 | Integrating GTM into WordPress (with plug-in)

In this video, we discuss how to integrate Google Tag Manager into WordPress.

Google Analytics tutorial: 14.3 | Integrate GTM into Google Analytics

In this video, we discuss how to integrate Google Tag Manager into Google Analytics.

Google Tag Manager: Trigger

Google Analytics tutorial: 15.1 | Overview of triggers

In this video I give you an overview of the triggers.

Google Analytics tutorial: 15.2 | Set up trigger - all clicks

In this video we set up a trigger.

Google Analytics tutorial: 15.3 | Set up trigger - specific page view

In this video, we set up another trigger.

Google Tag Manager: Variables

Google Analytics tutorial: 16.1 | Overview of variables

In this video I give you an overview of the variables.

Google Analytics tutorial: 16.2 | Set constant value

In this video, we define a constant as a variable.

Google Tag Manager: Practical knowledge in detail

Google Analytics tutorial: 17.1 | Phone number tracking

Google Analytics tutorial: 17.1 | Telephone number tracking

In this video we create a phone number tracking.

Google Analytics tutorial: 17.2 | Outbound link tracking

In this video we create an outbound link tracking.

Google Analytics tutorial: 17.3 | Contact form tracking (Contact Form)

In this video we create a contact form tracking.

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Google Tag Manager: Practical Knowledge for Advanced Users

Google Analytics tutorial: 18.1 | Download tracking (example PDF)

Google Analytics tutorial: 18.1 | Download tracking (sample PDF)

In this video we create a download tracking.

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Google Analytics tutorial: 18.2 | Scroll tracking

In this video we create a scroll tracking.

Google Tag Manager: Advanced

Google Analytics tutorial: 19.1 | Add Facebook tag (via custom HTML tag)

In this video, we link the Facebook pixel with Google Tag Manager.

Google Analytics tutorial: 19.2 | The preview mode

In this video we discuss the preview mode.

Google Analytics tutorial: 19.3 | Folder structures

In this video I explain the folder structure.

Conclusion

Google Analytics Tutorial: 20 | Conclusion

I would like to say goodbye to you in this video.

Details of the content

Google Analytics 4 - the starting signal for online optimization!
Optimization comes before sales growth - and analysis before optimization. If you offer services or products online on a website or via an app, you need to find out: How are things going at the moment? How many page visits do you have? Where do people come from? How long do they stay? What are they doing? And much more ...
Google Analytics 4 gives you insight into exactly this kind of data and statistics . In this tutorial, you will therefore learn all the important basics for getting started with the application. On the other hand, you will delve deep into the numerous analysis tools of Google Analytics 4.
Whether you want to output reports on your users' demographic data or monetization, display parameters such as conversion or perform cohort analyses - your trainer Tobias Becker will show you how to set all this up, and always in such a way that you understand how the analyses work.

Google Tag Manager - how tags, triggers and variables work

Another building block for boosting your online success is Google Tag Manager. This allows you to manage your tags without having to make tedious changes to your pages again and again. Instead, you just embed the Google Tag Manager source code once and then edit and manage your tags via the Manager's user interface.

Sounds complicated? Don't worry: in the tutorial, your trainer will guide you step by step from logging in to Google Tag Manager to becoming an experienced user. You will learn all the important terms and how to use tags, triggers and variables. At the end of the course, you will be able to manage the tracking of phone numbers, contact forms and downloads via Google Tag Manager , for example.

Feelings are good. Data is better: get it with Google Analytics 4

Do you run a blog, are you responsible for a company website or an online store? Are you looking for a database to evaluate your online projects and improve them on this basis? Would you like to know whether the user experience you have designed is really working for your users? It's high time you started analyzing!

Whether you're a marketing or content manager - whether you're self-employed or want to make a profit: learn how to extract exactly the information you need to answer your questions from Google Analytics 4 with this 6+ hour tutorial from trainer Tobias Becker. The perfect start for all your future site optimizations!