Content marketing: With strategy to success

Language: German

Content marketing - a strategy for success (tutorial)

From now on, you can create a powerful whirlwind of success! Develop your own content marketing strategy with the help of this tutorial and generate growing reach on Instagram, Facebook, YouTube and more. What types of content there are, how to prepare them for different platforms and how to analyze your results - all this together with all kinds of practical tips in over 12 hours from trainer Tobias Becker!

Content marketing tutorial: Develop your own strategy for more reach
All important steps from planning to publication and analysis explained
How to prepare your content for Instagram, YouTube, TikTok, Twitter and co.
Always keep an eye on aspects such as the traffic circle, cross-promotion, budgeting and target group
Tips, tricks and case studies show you in practical terms what you should look out for
A video tutorial lasting over twelve hours for your content marketing success

Do you want your content to be seen? Then start this tutorial now and learn how to skillfully put text, images, video and audio in front of eyes (and ears) and increase your reach.

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Details

content: 12 h Video training
Licence: private and commercial Rights of use
Bonus: including working material

Introduction

Content marketing: 1.1 | Introduction

In this video I give a very brief introduction to this content marketing video course. The project file contains a disclaimer.

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free of charge

Content marketing: 1.2 | What is content marketing?

In this video, I explain in detail what content marketing is.

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free of charge

Content marketing: 1.3 | Advantages of content marketing

In this video, I show you the benefits of content marketing.

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What content marketing formats are there?

Content marketing: 2.1 | Writing articles

In this video we discuss the content part "Text".

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Content marketing: 2.2 | Visuals and images

In this video, we discuss the "Image" content section.

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Content marketing: 2.3 | Video

In this video we discuss the content part "Video".

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Content marketing: 2.4 | Audio, podcasts

In this video we discuss the content part "Audio".

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Roundabout in detail

Content marketing: 3.1 | What is the traffic circle?

In this video we discuss what the Traffic Circle is.

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Content marketing: 3.2 | Traffic Circle - what is the difference to a classic traffic funnel?

In this video I explain the difference to a funnel.

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Content marketing: 3.3 | How does the traffic circle work?

In this video I show you how the Traffic Circle works.

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Positioning

Content marketing: 4.1 | Define your corporate mission statement

In this video we define a corporate mission statement.

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Content marketing: 4.2 | Decide how you want to be seen

In this video you have to decide how you want to present yourself as a brand.

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Content marketing: 4.3 | Think like a customer

In this video, I show you how to think like a customer.

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Content marketing: 4.4 | Choose a design (colors, logo ...)

In this video, I show you how to choose your brand logo.

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Content marketing: 4.5 | Be part of the community

This video is about the community.

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Content marketing: 4.6 | Description of the brand and products

In this video we describe your brand.

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Content marketing: 4.7 | Highlight the differences to the competition

In this video we talk about the competition.

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Content marketing: 4.8 | Emphasize the benefits for the customer

In this video we talk about the customer benefits.

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Budget, target group & personas.

Content marketing: 5.1 | Budget planning for your content strategy

In this video, I explain how to plan your budget.

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Content marketing: 5.2 | Defining the goals of your content marketing strategy

In this video, I give you more tips on setting your strategy.

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Content marketing: 5.3 | Target group analysis

This video contains a target group analysis.

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Content marketing: 5.4 | What are personas?

In this video, I show you what personas are.

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Content marketing: 5.5 | Create customer persona

In this video we create a persona.

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Content marketing: 5.6 | Identify and solve target group problems

In this video we identify your customer problems.

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5 steps to content marketing success

Content marketing: 6.1 | Step 1 - Reach and visibility

In this video, I show you step 1 to content marketing success.

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Content marketing: 6.2 | Step 2 - Image and building trust

In this video, I show you step 2 to content marketing success.

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Content marketing: 6.3 | Step 3 - Increase interaction

In this video, I show you step 3 to content marketing success.

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Content marketing: 6.4 | Step 4 - Build a community

In this video, I show you step 4 to content marketing success.

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Content marketing: 6.5 | Step 5 - Establish expert status

In this video, I show you step 5 to content marketing success.

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Instagram: Content Marketing

Content marketing: 7.1 | What is Instagram?

In this video we talk about Instagram.

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Content marketing: 7.2 | Advantages and disadvantages of Instagram

In this video I show you the advantages of Instagram.

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Content marketing: 7.3 | Create an Instagram account

In this video we create an Instagram account.

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Content marketing: 7.4 | Link business account

In this video, we link Instagram with a business account.

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Content marketing: 7.5 | How does Instagram work?

In this video, I explain how Instagram works.

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Pinterest: Content Marketing

Content marketing: 8.1 | What is Pinterest?

In this video we discuss what Pinterest is.

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Content marketing: 8.2 | Advantages of Pinterest

In this video we discuss the benefits of Pinterest.

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Content marketing: 8.3 | Create a Pinterest business account

In this video we create a Pinterest account.

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Content marketing: 8.4 | How does Pinterest work?

In this video, I explain how Pinterest works.

YouTube: Content Marketing

Content marketing: 9.1 | What is YouTube?

In this video we discuss what YouTube is.

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Content marketing: 9.2 | Advantages of YouTube

In this video we discuss the advantages of YouTube.

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Content marketing: 9.3 | Create YouTube channel

In this video we create a YouTube channel.

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Content marketing: 9.4 | How does YouTube work?

In this video I explain how YouTube works.

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Facebook: Content Marketing

Content marketing: 10.1 | What is Facebook?

In this video we discuss what Facebook is.

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Content marketing: 10.2 | Advantages of Facebook

In this video we discuss the advantages of Facebook.

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Content marketing: 10.3 | Create Facebook group

In this video we create a Facebook group.

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Content marketing: 10.4 | How does Facebook work?

In this video I explain how Facebook works.

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TikTok: Content Marketing

Content marketing: 11.1 | What is TikTok?

In this video we discuss what TikTok is.

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Content marketing: 11.2 | Advantages of TikTok

In this video we discuss the advantages of TikTok.

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Content marketing: 11.3 | Create TikTok account

In this video we create a TikTok account.

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Content marketing: 11.4 | How does TikTok work?

In this video I explain how TikTok works.

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Twitter: Content Marketing

Content marketing: 12.1 | What is Twitter?

In this video we discuss what Twitter is.

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Content marketing: 12.2 | Advantages of Twitter

In this video we discuss the advantages of Twitter.

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Content marketing: 12.3 | Create a Twitter account

In this video we create a Twitter account.

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Content marketing: 12.4 | How does Twitter work?

In this video, I explain how Twitter works.

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Podcast: Content Marketing

Content marketing: 13.1 | What is a podcast?

In this video we discuss what a podcast is.

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Content marketing: 13.2 | Advantages of podcasts

In this video we discuss the benefits of podcasts.

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Content marketing: 13.3 | Create AnchorFM account

In this video we create an account on AnchorFM.

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Content marketing: 13.4 | Title, description and popular keywords for your show

In this video I explain how AnchorFM works.

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Content marketing: 13.5 | How does podcast marketing work? (Part 1)

In this video, I explain how podcast marketing works (part 1).

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Content marketing: 13.6 | How does podcast marketing work? (Part 2)

In this video, I explain how podcast marketing works (part 2).

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Canva - Graphic design

Content marketing: 14.1 | What is Canva?

In this video, I explain what Canva is.

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Content marketing: 14.2 | Advantages of Canva

In this video, we discuss the benefits of Canva.

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Content marketing: 14.3 | Create a free account

In this video, we create a free Canva account.

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Content marketing: 14.4 | Navigating the dashboard

In this video, we navigate the dashboard.

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Content marketing: 14.5 | Account settings

In this video I show you the account settings.

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Content marketing: 14.6 | Customize Canva

In this video I show you how to customize Canva.

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Content marketing: 14.7 | The folder system in Canva

In this video, I show you how to create a folder system.

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Content marketing: 14.8 | The Canva editing center

In this video we use the machining center.

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Content marketing: 14.9 | Drafts/design templates in Canva

In this video I discuss the designs/templates.

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Content marketing: 14.10 | Canva: Elements, shapes and frames

This video provides an introduction to elements and shapes.

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Content marketing: 14.11 | Canva: Photos, videos and uploads

In this video I show you how to upload photos.

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Content marketing: 14.12 | Canva: Frames and mockups

In this video, we discuss how to use frames.

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Content marketing: 14.13 | Canva: Adding music

In this video we discuss how to add music.

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Content marketing: 14.14 | Canva: Insert backgrounds

In this video we discuss how to insert backgrounds.

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Content marketing: 14.15 | Canva: Fonts and texts at a glance

In this video we discuss the fonts.

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Content Marketing: 14.16 | Canva: Colors at a glance

In this video we discuss the colors.

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Content marketing: 14.17 | Canva: Effects

In this video, I'll show you how to work with effects.

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Content Marketing: 14.18 | Canva: Crop, Flip

In this video, we discuss how you can crop an image.

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Content marketing: 14.19 | Canva: Position and transparency

In this video we discuss transparency.

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Content Marketing: 14.20 | Canva: Download, copy and share

In this video we discuss how to download finished graphics.

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Content creation for social media content marketing.

Content marketing: 15.1 | How do I create content for Instagram?

In this video, I'll show you how to create content for Instagram.

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Content marketing: 15.2 | How do I create content for the Instagram story?

In this video, I'll show you how to create content for Instagram Stories.

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Content marketing: 15.3 | How do I create content for Instagram Reels and TikTok?

In this video, I'll show you how to create content for TikTok and Instagram Reels.

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Content marketing: 15.4 | Create Instagram reel - variant 2

In this video, I'll show you how to create content for Instagram Reels.

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Content marketing: 15.5 | How do I create content for Pinterest?

In this video, I show you how to create content for Pinterest.

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Content marketing: 15.6 | How do I create content for Twitter and Facebook?

In this video, I show you how to create content for Twitter and Facebook.

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Content marketing: 15.7 | How do I create content for YouTube?

In this video I show you how to create content for YouTube.

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Content marketing: 15.8 | How do I create content for podcasts?

In this video, I show you how to create content for podcasts.

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Additional types of content for your strategy

Content marketing: 16.1 | Facts, facts, facts

In this video I go into the facts.

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Content marketing: 16.2 | Quotes as contribution

In this video I talk about quotes.

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Content marketing: 16.3 | Surveys as a contribution

In this video I talk about surveys.

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Content marketing: 16.4 | Evergreen content

In this video I talk about evergreen content.

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Content marketing: 16.5 | Stories as a form of content

In this video I talk about stories.

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Content marketing: 16.6 | Animated articles

In this video I talk about animated posts.

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Better planning by preplanning social media content.

Content marketing: 17.1 | Plan Instagram posts in advance

In this video, I show you how to schedule posts on Instagram.

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Content marketing: 17.2 | Pre-planning Instagram reels

In this video, I show you how to pre-plan reels on Instagram.

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Content marketing: 17.3 | Plan Facebook posts in advance

In this video, I show you how to pre-schedule posts on Facebook.

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Content marketing: 17.4 | Plan YouTube videos in advance

In this video, I show you how to pre-schedule videos on YouTube.

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Content marketing: 17.5 | Pre-planning Pinterest pins

In this video I show you how you can plan posts on Pinterest.

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Content marketing: 17.6 | Pre-plan TikTok videos

In this video I show you how you can pre-schedule posts on TikTok.

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Content marketing: 17.7 | Plan Twitter posts in advance

In this video, I show you how to pre-schedule posts on Twitter.

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Content marketing: 17.8 | Plan podcasts in advance

In this video, I'll show you how to pre-schedule podcast episodes on AnchorFM.

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Simply measure results.

Content marketing: 18.1 | Instagram Analytics

In this video we discuss Instagram Analytics.

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Content marketing: 18.2 | TikTok Analytics

In this video we discuss TikTok Analytics.

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Content marketing: 18.3 | Facebook group analytics

In this video we discuss Facebook Analytics.

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Content marketing: 18.4 | YouTube Analytics

In this video we discuss YouTube Analytics.

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Content Marketing: 18.5 | Podcast Analytics

In this video we discuss podcast analytics.

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Cross-Promotion - your traffic circle for content marketing

Content marketing: 19.1 | How does cross-promotion work with Instagram?

In this video, we explain how cross-promotion works with Instagram.

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Content marketing: 19.2 | How does cross-promotion with YouTube work?

In this video, we explain how cross-promotion works with YouTube.

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Content marketing: 19.3 | How does cross-promotion work with Facebook?

In this video, we explain how cross-promotion works with Facebook.

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Content marketing: 19.4 | How does cross-promotion work with Pinterest?

In this video, we explain how cross-promotion works with Pinterest.

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Content marketing: 19.5 | How does cross-promotion work with TikTok?

In this video, we explain how cross-promotion works with TikTok.

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Content marketing: 19.6 | How does cross-promotion work with Twitter?

In this video, we explain how cross-promotion works with Twitter.

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Content marketing: 19.7 | How does cross-promotion work with podcasts?

In this video, we explain how cross-promotion works with AnchorFM.

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You still have to know that!

Content marketing: 20.1 | Create a content plan

In this video we discuss the creation of a content plan.

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Content marketing: 20.2 | My folder structure for successful content marketing

In this video I show you my folder structure.

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Content marketing: 20.3 | Important tips and tricks

This video provides some final tips and tricks.

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Case study: Perfectly tailored content marketing strategy

Content marketing: 21.1 | Content marketing strategy (case study)

In this video I show you a real case study - part 1.

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Content marketing: 21.2 | The roadmap (case study)

In this video I show you a real case study - part 2.

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Completion

Content Marketing: 22 | Conclusion

In this last lesson, I would like to say goodbye to you.

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Details of the content

Your content as king? This tutorial paves the way with strategy ...
You've come to the right place if you' re new to content marketing or want to significantly increase your previous success on social media platforms. In over 12 hours, trainer Tobias Becker sheds light on various important facets that are crucial for the development of your online strategy - from planning and publishing content to analyzing the results! Watch the tutorial step-by-step from start to finish if you're completely new to content marketing. Or use it as a video reference book to dive deeper into specific aspects.

5 steps to marketing success

The tutorial starts by familiarizing you with the various content marketing formats of articles, visuals, images, videos and podcasts. You will get to know the Traffic Circle concept. Furthermore, you will prepare the basic orientation of your content marketing by getting a clear picture of the positioning of your company, your marketing budget and your target group. With the points of reach, image, interaction, community and expert status, your trainer will finally discuss the essential 5 steps for your path to successful content marketing .

How to place your content correctly on the major platforms

Do you want to place your content on Instagram, Pinterest, YouTube, Facebook, TikTok and Twitter or even publish a podcast? During the course of the training, you will learn about the advantages and special features of each platform and how to create tailored content. Particularly important: instead of just listening to your gut feeling, you should evaluate the actual success of your content marketing . To achieve this, you will get to know the various analytics tools of the different portals during the training.

Planning, cross-promotion, tips and tricks for content marketing

Finally, you will receive numerous tips and tricks to help you get your content marketing on the road to success. Create a content plan and use the pre-planning options of the various platforms. Focus on cross-promotion by directing your followers from one of your websites to another. Find out how to do all of this and improve your content marketing step by step right now!