User story mapping: focus on the customer benefit
With user story mapping , you create a kind of map that shows the order in which a system is used. To put it more practically: Imagine a customer wants to buy a book. He examines the range. He selects a book. He places an order. But stop. All of these higher-level activities can now be broken down into further user stories - and it is precisely these types of processes that you can put on an easy-to-read map with the help of user story mapping .
This allows you to identify any gaps or redundancies in processes. You can define clear requirements for the individual steps. And also important: you create a consensus in your team about exactly which activities are meant when the user logs in to a website, for example. Clear user story maps are often much more effective than extensive documents and explanations.
Start the tutorial and create your own user story maps
User story mapping always focuses on the benefits for users or customers . So use the method to optimize your websites and develop new ideas (or discard existing ones).
Learn how to approach user story mapping in this one-hour tutorial by Tobias Becker. After an introduction to the topic, you will first create a buyer persona to get a clear picture of your users and customers. Your trainer will then use examples to show you how to develop a user story map step by step and how it differs from a customer journey map. By the way, you can use the online whiteboard Miro, for example, to create a story map. Start the tutorial and grab the key to a better understanding of your processes and how to improve them!