AI video production: This is how Berlitz increases its efficiency by 70%

In this guide, you will learn how the company Berlitz was able to significantly increase its productivity in video creation through the use of artificial intelligence (AI). Berlitz specializes in enabling people to learn languages and uses innovative approaches to make the video production process more efficient. In the following sections, I will provide you with a step-by-step guide on how you can implement similar methods in your own company to increase efficiency in other areas as well.

Key Findings

• Berlitz is able to accelerate its video production by up to 70% by leveraging AI-based solutions.
• This is achieved through automating the production process, reducing the need for as many resources to create educational and promotional videos.

Step-by-Step Guide

1. Understand the Berlitz Concept

Before you can understand Berlitz's methods, it is helpful to grasp the company's concept. Berlitz focuses on making language learning easier for people by applying the so-called Berlitz Method. This method is based on learners communicating exclusively in the target language, which accelerates and deepens language acquisition.

2. Analysis of Video Production

In the past, video production required extensive resources. Berlitz needed to hire voice-over artists and specialized professionals for the full creation of content. While these traditional methods were effective, they were time-consuming and costly.

3. Introduction of AI Technologies

The implementation of AI technologies revolutionized the production process. Berlitz realized that many tasks could be automated and now relies on artificial intelligence to create videos faster. This allows for significant time savings without compromising on content quality.

4. Automation of Voiceover Production

One significant benefit Berlitz derives from using AI is the automation of voiceover production. In the past, real speakers had to be hired, but nowadays, AI-driven speech synthesis tools can take on this task. This greatly reduces production time and costs.

5. Efficiency Enhancement through AI-Driven Content Generation

In addition to automating voice recordings, AI also enables efficient content generation. Berlitz can quickly adapt lesson plans and scripts to tailor them to the needs of its learners, speeding up the entire video production process.

6. Continuity of the Learning Concept

Despite the efficiency improvements, Berlitz remains true to the fundamental principles of its learning concept. AI-driven video production complements rather than replaces proven methods, ensuring the high quality of educational content and continuing to benefit learners through the Berlitz Method.

7. Results and Benefits

Implementing these new technologies has not only allowed Berlitz to work faster and more efficiently but has also enabled learners to benefit from improved, adaptable content. With production times up to 70% faster, the company has gained a significant competitive advantage.

Summary

By implementing AI technologies, Berlitz has revolutionized how they create educational and promotional videos. Automating voiceover and content generation allows for significant time savings. This innovative approach not only enhances production capacity but also ensures the quality of educational content.