Create first campaign with Google AdWords

You have decided to expand your customer acquisition through digital advertising channels such as Facebook and Google AdWords? In this tutorial, you will be guided step by step through the creation of your first campaign. Whether you are a small business owner wanting to market your product or an experienced marketer looking for fresh approaches, here you will learn how to launch your first ads.

Key Insights

• You will learn the basic steps to create a Google AdWords campaign.
• The focus is on the right settings for your target audience and your budget.
• By using keywords correctly, you maximize your visibility and effectiveness.

Step-by-Step Guide

1. Sign Up and Campaign Creation

After signing up for Google AdWords, you will be redirected to the home page where you can choose between different options. Click on the menu item "Campaigns." Here you will see the option to create a new campaign create. The first step is to select the type of campaign. Choose "Search Network" instead of "Display." This way, you focus on potential customers who are actively searching for your products.

2. Adjust Campaign Options

After selecting "Search Network," you will go to the campaign settings. Here you should activate all features to maintain control over your campaign. Also, add a specific name for your campaign, such as "Shop Offers." This helps you distinguish between different campaigns.

3. Locations and Languages

In the next step, you choose where your ads will be displayed. It is advisable to focus on Germany, possibly extending to Austria and Switzerland. Make sure to set the language to "German" to reach the right target audience.

4. Set Bid Strategy

Select a manual bidding strategy to ensure effective budget management. You can set your default bid to an amount of €0.50 per click and keep the delivery method so that your budget is spread throughout the day.

5. Add Ad Extensions

To give your ad more visibility, you can add ad extensions. Sitelinks or phone numbers are useful options, but you can initially skip them to keep the process simple.

6. Ad Scheduling

Set your ads to run 24/7. Over time, after you have gathered data on your clicks and conversions, you can adjust the times when your ads are performing best.

7. Create Ads

Now comes the creative part: You need to create your ad. Choose an engaging title that includes the keyword "Magneto Freelancer" and captures the attention of your target audience. In the description, aim to clearly and succinctly present what your offer is and why users should click on it.

8. Keyword Options

When setting keywords, you have various options: broad match, phrase match, and exact match. Carefully consider what type of keyword match you want to use to reach potential customers as precisely as possible.

9. Launch the Campaign

Before you launch your campaign, review all settings and ad previews. Once everything is ready, save the campaign. After approval, you can track the performance of your ads and make adjustments if necessary.

Summary – Customer Acquisition through Facebook and Google AdWords: Successfully Setting Up Your First Campaign

In this guide, you learned how to set up a Google AdWords campaign step by step. From the first login to setting location and language to creating engaging ads, you were able to learn the key elements necessary for a successful campaign.