Photography is not just about pressing a shutter, especially when it comes to automotive photography. Here, not only the car itself plays a central role, but also the perfect location and the timing for the shoot. Have you ever thought about which car fits best in which environment? In this guide, you will learn how to effectively plan and organize your shootings to achieve outstanding images.
The most important insights The right planning is essential for a successful automotive shoot. The selection of the vehicle, the suitable location, the right time of day, and the preparation in advance play crucial roles. If you consider these aspects, nothing stands in the way of your perfect image.
Step-by-Step Guide
1. Vehicle Selection
Before you plan your shoot, you need to clarify the main object: Which car do you want to photograph? Is it a compact car, a convertible, an SUV, or maybe a sports car? The choice of vehicle significantly influences the selection of the location. For example, if you have a city car, an urban setting is ideal.

2. Find a Suitable Location
After selecting your vehicle, you should look for a suitable location. Think about which environment suits your car best. A sports car is, for example, ideal for a racetrack, while an SUV shines best in rough terrain. Even though SUVs are increasingly urbanized, the question remains where you can capture the best images.
3. Inspect the Location in Advance
Whenever possible, visit the location before the shoot. This is especially important if it is a faraway place. Get an overview and pay attention to any potential obstacles that could disrupt your shooting. Nothing is more frustrating than arriving to find that the best spot is not available due to unforeseen circumstances.
4. Plan Travel Time
Also, plan sufficient time for your journey. If you want to photograph during dusk, you should arrive at least two hours earlier. This way, you will have time to find a better spot for your car and resolve any issues at the location. This helps you avoid long waiting times.
5. Plan Time for the Shoot
Never underestimate the time you need for the shoot. It often takes longer than initially thought. Keep in mind that small adjustments to the camera, attaching filters, or changing batteries can take time. Therefore, make sure to leave enough leeway in your schedule.
6. Choose the Optimal Time
Especially for automotive photography, timing is crucial. Experience the best light at sunrise and sunset or during twilight. The golden hour is perfect for impressive shots. You can capture spectacular images that also work well without the car in the frame – think of the stunning colors of the sky.
7. Utilize Different Light Scenarios
You don't have to photograph only during twilight or at sunset. There are also many opportunities for great shots during the day. At an angle of about 45 degrees to the sun, you can achieve high-contrast images that look very impressive.
8. Vehicle Preparation
Before you start the shoot, your car should be clean. Look for a gas station or car wash nearby the location to get the vehicle shiny. While it's impossible to completely rid the car of dirt, you can remove the last water spots with a microfiber cloth and some glass cleaner.
9. Maintain Authenticity in the Terrain
If you are photographing an off-road vehicle, it is fine if the car is a bit dirty. Small dirt spots provide an authentic look and convey that the vehicle is truly used in the terrain.
10. Summary of Planning
To take successful photos, you need to keep an eye on vehicle selection, location, timing, and preparation. Consider these points, and your shoot will be a great success. You will re-experience the joy of automotive photography.
Summary
Automotive photography offers you many creative possibilities, but without thoughtful planning, even the best car can disappoint in the wrong environment. Consider which vehicle you want to photograph, plan the location and time carefully, and don’t forget the final touches on the vehicle.
Frequently Asked Questions
How do I choose the best location for my car?Make sure that the environment matches the type of vehicle. A compact car is perfect in urban areas, while SUVs shine better in rough terrain.
Why is a pre-visit to the location important?This gives you the opportunity to recognize any potential problems and obstacles in advance that could affect your shoot.
How much time should I plan for the journey?Plan to be at least two hours early at the planned location. This way, you can avoid stress and unexpected surprises.
What are the best times for automotive photography?The best times are during twilight, at sunrise or sunset, as the light is particularly beautiful then.
How do I prepare my vehicle for the shoot?Look for a car wash or gas station near the location to keep the car clean. A microfiber cloth and glass cleaner help with the final touches.