Announce Livestreams: Email list with Substack and Gumroad

An effective way to inform your viewers about upcoming streams and new content is to build an email list. In this tutorial, you will learn how to create your own email list using two user-friendly platforms - Substack and Gumroad. This gives you control over your reach and allows you to effectively engage with your community.

Key Insights

• Building an email list is crucial to maintaining control over your viewers and how you engage with them.
• Substack allows you to create newsletters and send them directly to your subscribers.
• Gumroad provides a great way to offer free products and collect email addresses at the same time.

Step-by-Step Guide

Using Substack

To get started with Substack, you first need to create an account. Go to the Substack website and click on "Sign up" in the top right corner.

Once you have signed up, you will be redirected to your dashboard. Here you will find the "Start writing" button. Click on it to create your first newsletter.

In the next step, you will be prompted to define the name of your publication. You can use your own name or choose something creative.

If you already have an email list, you can import it here. Simply upload a CSV file with the email addresses. If you do not have a list, you can proceed to the next step.

Now you have the option to manually add more email addresses or skip this step if you do not want to add more subscribers.

You are now ready to create your newsletter. Simply click on "New Post" and start creating your content.

You can write your text and insert important information such as the livestream schedule. Make your text engaging and informative to capture the interest of your readers.

Remember to provide clear calls to action, such as "Click here to join the livestream".

You also have the option to add images, logos, or other media to make your newsletter visually appealing.

After you have finished writing your text, click on "Next". Here you can decide whether the post should be visible to all subscribers or only to paying subscribers.

Once everything is ready, you can publish your newsletter. Simply click on "Send to all now" to send the email to your subscribers.

Using Gumroad

In addition to Substack, Gumroad is another valuable platform you can use to build an email list. First, sign up for Gumroad and then go to your dashboard.

To offer a free product, click on "Products" and then "New Product". Choose a title for your offer, such as "free eBook".

Set the price to 0 € to ensure that your subscribers don't have to pay for the eBook.

Fill out the product description and explain what people will receive through the download. This may include useful information or exclusive content.

Upload an appealing cover image and a thumbnail to enhance the visual attractiveness of your free product. Make sure the images are the recommended size.

Once you have everything set up, click on "Publish". Your product is now online and ready to be shared.

To inform your audience, go to "Post" and click on "New Post". Here you can send a message to all email subscribers who have downloaded your free eBook.

Give your message an appealing subject line and compose the content for your email.

When you are ready, click on "Publish" to send the email to all subscribers.

This gives you the opportunity to communicate directly with your subscribers and inform them about future livestreams or products.

Summary

In this tutorial, you have learned how to effectively build an email list with Substack and Gumroad to announce your livestreams. Both platforms offer simple ways to collect email addresses and communicate directly with your community, helping you increase your reach and provide valuable content to your target audience.