Instagram ads: Guide to successful creation

Instagram is now enjoying great popularity and offers an excellent platform for promoting products and services. Even if you do not have your own Instagram account, you can still run ads on this platform. This tutorial will guide you through the process of creating an Instagram ad and explain the various options available to you to make the most of your generated ads. Let's get started!

Key Insights

• You do not need an Instagram account to run an Instagram ad.
• If you want to promote your profile, you must link your Instagram account to Facebook.
• The ads can be customized based on the target audience and budget.
• The placement of the ads can be specifically limited to Instagram.

Step-by-Step Guide

Step 1: Create an Ad

First, you need to log into your Facebook account. In the upper right corner, click on the small button and scroll down to click on “Create Ads.” This is the first step to creating an effective ad and running it on Instagram.

Step 2: Select the Type of Ad

On the next screen, select the type of ad. In this example, we will create a “Video Views” ad. Remember that you need to upload your video to Facebook because the video must be present only on this platform. If you want to achieve performance results, your video should meet all the requirements.

Step 3: Name the Ad

Name your ad. In this example, the name is “Video Views Number 1.” A clear ad name helps you keep track. Then click “Next” to continue with creating your target audience.

Step 4: Define Your Audience

In the next step, you can define your target audience. Here you have the option to select existing audiences or create a new audience. Make sure that your defined target audience matches the interests of your product.

Step 5: Set Your Budget

Now it’s time to set your daily budget. For example, you can start with €20 per day and then monitor the estimated results. When you adjust your budget, you can see how the estimated video views change. Be sure to adjust your ad placements accordingly to achieve optimal results for your budget.

Step 6: Adjust Placements

To ensure that your ad is only shown on Instagram, click on “Edit Placement.” Remove all checks except for Instagram Feed and Stories. This ensures that your ad is only visible on the desired platforms.

Step 7: Select Mobile Devices

In this step, you can select different types of mobile devices that you want to target. For example, you can select iOS devices and specifically target devices such as iPads and iPhones. Additionally, you have the option to control the use of specific operating system versions.

Step 8: Add Instagram Account

If you want to promote an Instagram profile, add your Instagram account. By entering your username and password, your ad will be linked to your Instagram account. This increases visibility and lets users know who is behind the ad.

Step 9: Choose Ad Format

You can choose from different ad formats, such as a single video or a slideshow. Here, select “single video” and upload your video. Be sure to include engaging descriptions and information, as good text can significantly influence viewer response.

Step 10: Confirm and Publish

Once all the information is entered, review your ad. If you are satisfied with everything, click “Confirm” to create the ad. Your ad will then be published on Instagram, and your desired audience can see your content.

Summary – Successfully Create Instagram Ads

In this guide, you learned how to specifically create and run Instagram ads without having your own Instagram account. You learned how to define your target audience, set your budget, and adjust your ads accordingly. Use these tips to increase the visibility of your products and successfully boost your brand awareness.