Livestreaming tutorial: Addressing advertisers for monetary success

You have certainly already celebrated the first successes with livestreaming – more viewers, channel memberships, and maybe even first donations. But why not earn even more money by collaborating with advertisers? In this tutorial, I will show you how to successfully find and approach partners for advertising deals.

Key Takeaways The key to successful advertising deals lies in having a strong and credible online presence and selecting the right partners. It is not just about accepting every deal, but also about making sure you collaborate with companies that are a good fit for you and your audience.

Step-by-Step Guide

1. Find Your Niche and Increase Viewer Numbers

Before you focus on advertisers, ensure that your stream has a clear niche and you have already built a loyal viewership. A good time to consider advertising deals is when you have several hundred regularly watching followers. This gives you the credibility that companies seek.

2. Place Email Address on Twitch

An easy but effective step to attract advertisers is to place your email address on your Twitch channel. This allows companies to easily and directly get in touch with you if they are interested in collaborating. Clearly label the email address as business-related so that advertisers know it is for business matters.

3. Utilize Additional Contacts

Talk to other streamers. Many of these colleagues already have experience with sponsors and deals. Ask them for contact information or tell them about your interest in collaborating. Often, companies are willing to support new streamers if they already have a basis of trust through recommendations.

4. Be Proactive

Do not hesitate to actively seek out companies yourself. Start by observing the brands in streams and research whether their products align with your niche. You can directly contact the company and introduce them to your streaming activities. Make sure your approach is professional and convincing.

5. Review Offers

Be cautious with the offers. If a deal is proposed to you, always verify the company's credibility. Check if the company has a good reputation and if it has collaborated with other streamers before. Often, this can be verified through online research or conversations with other streamers.

6. Secure Guarantees

When a deal is in sight, make sure you receive an advance payment. Have the money transferred to your account before starting the promotion. There are many companies that do not keep their promises after you have already run the ad.

7. Understand Affiliate Models

If a company offers you an affiliate model where you only receive a commission, consider whether this is actually advantageous for you. What is demanded is a price upfront for the promotion, plus a percentage of sales. This way, the company ensures that you are compensated for your performance.

8. Consider Joining a Network

There is the option to join a network that helps you find deals. However, make sure you do not have to give up a portion of your earnings, as this diminishes the financial benefits you can gain from advertising deals. A good network should support you without reducing your earnings.

Summary

In this guide, you have learned how to approach advertisers for your livestream. Ability to find a niche, build credibility, and be open to offers from companies are the keys to monetizing your content successfully. Activate your viewer base and take the necessary steps to find the right advertising partners.