Google Keyword Planner: How to find the best keywords

This comprehensive tutorial revolves around the Google Keyword Planner, an essential tool for anyone operating in the e-commerce sector. With the right keywords, you can increase your visibility on search engines and consequently drive more traffic to your website. In this article, I will show you how to effectively use the Google Keyword Planner to find and analyze the best keywords for your online business.

Key Takeaways

Using the Google Keyword Planner allows you to select relevant keywords and improve the visibility of your website. In addition to keyword search, you can also select different languages and locations, as well as set specific filters for your keywords. This way, you can specifically address the needs of your target audience and optimize your marketing strategy.

Step-by-Step Guide

To effectively use the Google Keyword Planner, follow these steps:

Step 1: Access the Google Keyword Planner

First, you need to ensure that you have a Google Ads account. Sign in to your account and go to the "Keyword Planner" tool. Here, you can start researching relevant keywords.

Step 2: Enter Keywords

You have the option to enter different keywords or phrases that are relevant to your product or service. For example, if you run a page for home accessories, you could enter "home accessories" or "home textiles."

Step 3: Analyze Results

After entering your keywords, click on "Get Results." You will now receive an overview of the search volumes, competition situation, and trend development of these keywords.

Step 4: Add More Keywords

In the next step, you can add more keywords that are directly related to the existing keywords. The Keyword Planner often provides meaningful suggestions that you can easily include in your list with a simple click.

Step 5: Adjust Language and Location

One of the most valuable features of the Keyword Planner is the ability to select the language and specific location. For example, if your online store is also active in Italy, set the corresponding parameters. This way, you will receive targeted keyword suggestions for this market.

Step 6: Refine Keywords

Use the "Refine Keywords" tool to further refine your search. Here, you can specify criteria such as brand, non-brand, size, or even the topic. This is particularly useful for tailoring the keywords to your specific products or services.

Step 7: Customize Keyword View

You have the option to customize the view of the keywords according to your preferences. With the group view, you will see all relevant keywords for a main keyword, while in the simple view, you will only see the keywords without categorizations.

Step 8: Adjust Data for Trends and Periods

Another interesting aspect of the Keyword Planner is the ability to analyze data for specific periods. You can view the search history for the last 12 months, 5 years, or even very recent periods, which can help you choose the best keywords.

Summary

In this tutorial, you have learned how to use the Google Keyword Planner to find effective keywords for your online business. We have covered the various functions and features of the tool, including entering keywords, analyzing results, adjusting language and location, and refining your search queries.