Optimize your e-commerce ads: Google Search Ads

In this tutorial, you will learn how to successfully run Google Search Ads for your products. Google Ads provide you with the opportunity to promote your products in a targeted way and reach potential customers directly. You will be comprehensively informed about the process of creating campaigns, selecting the right goals, and optimizing your ads.

Key Insights

• Google Ads are essential to be visible in a competitive market.
• With Google Search Ads, you can advertise specifically targeting keywords used by your audience.
• The success of your campaign depends on clear goals and proper optimization.

Step-by-Step Guide

Access Google Ads platform

To run your first Google ad, go to ads.google.com. There, you can create an account or log in if you already have one. After logging in, you will find yourself in the Ads Manager.

Create a campaign

Click on the plus sign (+) to create a new campaign. Here, you have the option to select the campaign goal. Google offers various options such as "Sales," "Leads," and "Website Traffic."

Choose campaign objective

If, for example, you want to generate more traffic to your website, choose the "Website Traffic" option. Then click on "Continue" to proceed to the next step.

Select ad type

In the next step, you can set the type of ad. Choose "Search Ad" to create an ad that will be displayed in Google search results. This means your ad will be visible for relevant search queries.

Enter website URL

Now enter the URL of your business website that you want to promote. This is where users will be directed when they click on your ad. For example: bestedropshippingstore.com.

Assign campaign name

Give a meaningful name to your campaign, for example, "Cushion Campaign." Then click on "Continue" to proceed.

Define goal commitment

Next, determine what your actual goal is. In this case, you could choose "Conversions" as you aim for sales. It is essential to also define the value of a conversion. Think about how much profit you make with each sale.

Ad optimization

You have the option to optimize the ad either for clicks or impressions. If your goal is to build trust and brand visibility, you can prioritize impressions. Clicks are often more relevant for a sales goal.

Set cost per acquisition

Here you can specify the maximum amount you are willing to spend to generate a sale. Consider your product costs and set an amount accordingly. This allows targeted budgeting for your advertising expenses.

Set ad placement

Now choose where you want your ads to be displayed. The "Search Network" is ideal if you only want to be visible on Google for relevant search queries. You may also want to activate the "Display Network" to show your ads on other websites and platforms.

Select Languages and Locations

In the next step, you can specifically select the languages and geographic locations where your ads should be displayed. These options help you reach your target audience more precisely.

Summary

In this tutorial, you have learned how to create Google Search Ads step by step. From creating an account to selecting campaign goals to defining cost commissions - every step is crucial to the success of your advertising campaign.