Create a company mission statement – This is how it fits into your marketing strategy

In the business world, it is essential to define a clear company mission statement. It serves not only as a compass for your company but also as a communication tool that shows your customers and your team what you stand for and what you aim to achieve. In this guide, you will learn how to create your company mission statement and what steps are necessary to successfully integrate it into your marketing strategy.

Key Takeaways

• A company mission statement helps you define your focus and values clearly.
• Answer key questions to establish a strong foundation for your company.
• Communicate your mission statement both internally and externally to build trust and identification.

Step-by-Step Guide

Step 1: Why did you start this company?

The first step in creating your company mission statement is to ask yourself the fundamental question: Why did I start this company? This is not just a formal question but a concise reflection on your motivations. Maybe you want to improve the world with your products or help people learn specific skills. Clearly define what drives you and what you want to achieve with your company.

Step 2: What goals do you want to achieve?

Once you have defined your motivation, the next step is to set specific goals. These goals should be measurable and tangible. Consider what you want to achieve with your company: Perhaps you want to grow regionally, expand into new markets, or create innovative products. Make sure to clearly articulate these goals and possibly derive a slogan that supports your vision.

Step 3: Which people do you want to help?

Define your target audience! Who are the people who should benefit from your offering? The more precisely you define your target audience, the better you can align your marketing strategy. Think about demographic characteristics and specific needs of your potential customers. For example, you could aim to offer sustainable fashion at a fair price to younger people or help small businesses in the area of social media.

Step 4: What sets you apart from others in your industry?

Here you formulate your unique selling proposition (USP). Think about what sets your products or services apart from others in the market. Is it the quality, the lived sustainability concept, or the way you support your customers? Switch between your strengths and the needs of your target audience to develop a clearly distinguishable profile.

Step 5: Document and communicate your mission statement

After collecting the answers to these core questions, it is important to document your company mission statement. Record it in writing and place it in a visible location, whether in the office or on your website. It is crucial that your company mission statement is communicated not only internally but also publicly. This way, both your employees and your audience know what to expect from your company.

Summary

To run a successful company, defining a clear company mission statement is essential. You should determine the reasons for founding your company, your goals, your target audience, and your unique selling points. Document these points and communicate them both internally and externally. This will create a solid foundation for your marketing strategy and gain the trust of your customers.