Think like a customer: Strategies for optimizing your content marketing

Now more than ever, it is important to take the perspective of the customers. Successful Content Marketing requires that you understand why customers buy products, which brands they prefer, and how they feel after the purchase. In this guide, I will show you how to think like a customer step by step and thus optimize your marketing strategy. Let's get started!

Main Insights

• Understand the needs of your target audience.
• Find out why customers choose a particular brand.
• Consider the emotions that purchases trigger.
• Each product of your brand should reflect the desired feeling of the customer.

Step-by-Step Guide

1. Taking the Customer's Perspective

The first step is to step into the shoes of your customers. Consider the fundamental questions: Why do you buy a specific product? Is it the pencil for school or the calculator for your accounting tasks? Often, there are specific reasons for purchasing decisions.

Think about various products you have bought in the past. What were your motivations? When considering different product categories, you will quickly realize that there is a target audience for each product.

2. Defining the Target Audience

To market effectively, you must precisely define your target audience. Every product has people who want to buy it. If you can't identify a target audience, it's likely that your product does not meet the right needs.

This means that you should conduct thorough market research to find out who actually needs your product. Sometimes it can be difficult to define this target audience, but it is crucial to be successful.

3. Understanding Brand Preference

Another important question to ask yourself is: Why do I choose a particular brand? Why did you choose Apple over another smartphone? The brand name is often not only about quality but also about the emotions involved.

Consumers are often attracted to certain brands because they offer great experiences, innovations, or high-quality products. Have you ever thought about the reasons why you go to a particular clothing brand or favorite restaurant?

4. Emotional Impact of the Purchase

Now, ask yourself: How do you want to feel after purchasing a product? Do you want to feel good because you are a member of a gym or because you bought a new piece of clothing?

Buyers often make decisions based on emotional perspectives. The feeling of satisfaction or pride after buying a device is a common reason why people are willing to spend more money. Think about how you feel in different situations and what could make a difference in buying behavior.

5. Depicting Feelings in Marketing

Now you come to one of the most important points: Your brand and products must reflect the desired feelings. If your goal is for your customer to feel better after a purchase, your product should actually convey this impression.

Consider your product descriptions and marketing strategies. Do they effectively convey emotions? A good example is a gym that uses promising advertising slogans to make purchasing a subscription more attractive.

Summary

By thinking like a customer and following the steps mentioned above, you can develop a deep understanding of your target audience's needs. These valuable insights will help you optimize your content marketing and become more relevant to your customers. Remember that every product you develop or market should reflect the desired feeling of the customer.