Identification and resolution of target audience problems in content marketing

Content Marketing is more than just publishing content. It's about gaining a deep understanding of the needs and problems of your target audience and offering solutions that truly help them. In this guide, you will learn how to identify your customers' problems and offer solutions to make your content more effective and build a strong profile.

Key Insights

• Identifying customer problems is crucial to the success of your content.
• You should know the expectations, previous attempts, and challenges of your target audience.
• Thorough research on the "what" and "how" of problems can help you create relevant content that resonates with your target audience.

Step-by-Step Guide

1. Asking the fundamental questions

Start with the question: "What problems do my customers have?" This should be relatively clear, especially if you serve a specific industry or niche. For example, if you run a riding school, you know that many people struggle with riding or are looking for information on proper horse feeding.

2. Understanding the expectations of your target audience

The next important question revolves around the expectations of your target audience. What do they expect when they come across your profile? Someone planning to buy a saddle doesn't just expect to find the right saddle, but also expects to get the questions answered that they might have. Understand what solutions your target audience is seeking and what their major problems are.

3. Analyzing your target audience's previous attempts

Find out what your target audience has already tried to solve their problems. If someone is interested in losing weight, they may have already tried various diets or fitness plans. Knowledge of these previous attempts helps you create the right content without proposing solutions that have already failed.

4. Analyzing the competition and their topics

Identify areas with little competition. This can help you find topics that have not been adequately addressed. If you continue to focus on the topic of horses, there may be a lot of content about riding, but less about horse care or proper horse nutrition.

5. Listing specific problems and solution approaches

Create a list of specific problems that your target audience faces. For example, someone may struggle with finding the right horse or understanding methods of horse care. Identify the most common challenges and then develop content based on them.

6. Conducting online research

Online research is an excellent method to find targeted information. Use Google to search for common questions. For example, if you type in "How can I feed my horse?" you will find a variety of results and comments that show you the common questions and problems that arise.

7. Conducting surveys and gathering feedback

One effective method to identify problems is to conduct surveys. You can conduct online surveys in your community or even street surveys. Ask people directly about the topics and questions they are interested in. This helps establish a direct connection with your target audience.

8. Utilizing books and libraries

To expand your knowledge, you should try reading books on specific topics related to your target audience. Libraries are an excellent resource to access specialized literature and gain further insights. Amazon can also be a source for relevant books.

9. Professionalization and Specialized Knowledge

Keep in mind that even if you are an expert in your field, there are still specialized subcategories that you cannot cover 100%. It is important to continuously learn and expand your knowledge to generate valuable content.

Summary

You have now learned the steps to identify and solve the problems of your target audience. By asking about expectations, studying past attempts, and using online research and surveys, you can ensure that your content marketing is relevant and helpful.