Pinterest for your content marketing

In this guide, you will learn how Pinterest works and how you can use the platform optimally for your content marketing. Pinterest is not just a social network, but also an important search engine that can help you achieve more reach for your products or services. Whether you are running an e-commerce business or simply want to promote your content, Pinterest offers you numerous opportunities. So let's dive right in.

Key Insights

• Pinterest operates with pinboards, serving as markers for images and notes.
• Each post is attached to a clickable link, enabling direct product sales.
• Good naming and optimization of your pinboards improve discoverability.
• Pinterest is a significant platform for sales; around 55% of social media purchases happen through this platform.

Step-by-Step Guide

Create Profile and Set Up Pinboards

To begin with Pinterest, first sign up and go to your profile. Click on your profile picture at the top right to access it. To better organize your content, you should create pinboards. Click on "Saved," then the "+" symbol to add a new pinboard.

Optimize the naming of your pinboard so that other users can easily find what you offer. For example, you could create a pinboard for summer dresses. Make sure to use a clear and concise description.

Create and Upload Pins

Each pin must be associated with a pinboard. To create a new pin, simply click on "Create" and select "Pin." You will then have the option to upload an image. The recommended image size is 1000x1500 pixels. However, you can also upload images in other formats, such as an Instagram image sized 1080x1080 pixels.

It is important to provide a title now. This should be keyword-specific to improve the placement of your pins in search results. Remember that only the first 40 characters are visible, while you can use up to 100 characters.

Linking and Description

Each pin should be linked with a clickable link. This is one of Pinterest's major advantages - the ability to promote direct purchases. You can link to your blog or an online store. Enhance the description of your pins with relevant information, which can be up to 500 characters long.

Also, add your contact information if you offer services. Make sure your link always works, as this increases the likelihood of potential customers visiting your site.

Organize Pinboards

Organizing your pinboards is essential. Ensure each pinboard is clear and neatly structured. For instance, you could create a pinboard for short summer dresses, one for long ones, and one for special designs. The better the organization, the higher the chance of visitors finding something they like.

Sales Strategies and Promotions

Pinterest is highly effective for sales. A survey revealed that around 55% of social media purchases occur on Pinterest. This is because each pin is linked to a product, leading directly to your products.

By looking at other brands like Zalando, you can see how they market their products through appealing pins and provide links for sales.

In addition, you can promote not only products but also services. For example, you could promote your blog through informative pins. If your content is good, it will surely generate reach.

Summary

In this guide, we discussed the basic steps on how to use Pinterest for your content marketing. You learned how to create a profile, set up pinboards, upload pins, and add links to them. We also highlighted the importance of organization and sales strategies on Pinterest.