Create surveys in content marketing

In content marketing, surveys are an excellent way to interact with your audience and receive valuable feedback. They allow you to get to know your target group better, gather their opinions, and increase engagement. In this guide, I will show you how to create effective surveys and which strategies you should consider.

Key Takeaways

Surveys are an effective tool to increase engagement and connect the community to your brand. They promote interaction by encouraging viewers to share their thoughts and opinions in the comments.

Step-by-Step Guide

Simplify creating surveys

To create a survey, the first step is to have a clear idea of the question you want to ask. Make sure your questions are precise and easy to understand.

Use visual support

An appealing image that fits your question can work wonders. It attracts users' attention and increases the likelihood of them engaging with your post. In my survey, I used a relevant image to my question to encourage viewers to participate.

Encourage interaction

Encourage your viewers to discuss in the comments. A simple call to action like "Discuss with me in the comments" can significantly increase engagement. People love to share their opinions and experiences, especially when they feel invited.

Share your opinion

Also, share your own opinion on the topic. This gives users an incentive to speak up as well and stimulates discussion. In my survey, I added my perspective as a second post, which helped more people to get involved.

Ask follow-up questions

It is important to ask new questions regularly to keep the discussion going. For example, a week later, I asked how much money users invest monthly. This keeps the interaction fresh and relevant.

Build a community

Surveys can help you build a strong community. Your viewers will feel the connection to your brand when they see their opinions valued. It is crucial to respond to comments and communicate with your users.

Increase engagement

Surveys increase the engagement rate of your posts. The more people comment, the greater the reach of your survey. This, in turn, leads to more visibility for your brand and helps you build a loyal following.

Experiment with different formats

There are many different formats you can use for your surveys. You don't always have to use the same layout. Experiment with different designs to find out what works best for your target audience.

Try it out

The best way is to create a survey on your own and try out different formats. Put what you've learned into action and see how your community responds.

Summary

Surveys are a simple and effective tool to increase engagement and build a strong community. If you ask clear questions, use visual support, and actively interact with your users, you can receive valuable feedback and strengthen your brand at the same time.