TikTok, as one of the fastest-growing platforms, offers excellent opportunities to share creative video content. In this tutorial, I'll show you how you can schedule TikTok videos to ensure that your content is published at the right time and optimally prepared.

Key Insights

  • TikTok allows uploading and scheduling videos both through the app and the website.
  • Saving videos as drafts is a flexible alternative for timed posting.
  • TikTok's algorithm is volatile, so it is important to observe when the best reach is achieved, it is essential.

Step-by-Step Guide

1. Basic Understanding of the Scheduling Process

Before you start scheduling TikTok videos, you should have a good understanding of how the process works. You can schedule your videos on TikTok.com on the web, similar to other platforms like YouTube. However, it's important to know that the TikTok algorithm tends to be unpredictable. Therefore, it makes sense not to rely solely on a scheduled strategy.

Schedule TikTok videos - The ultimate guide for content marketing

2. Creating and Saving Drafts

When creating a new video, film your material as usual. Once you have completed the filming process, proceed to the next step by applying filters and effects. When you are satisfied with the video, go to options and save your video as a draft. This way, you have the option to post the video later without having to upload it immediately.

Scheduling TikTok videos - The ultimate guide for content marketing

3. Manual Posting as an Alternative

Since TikTok does not offer the option to schedule videos directly in the app, saving as a draft provides a flexible alternative. You can post daily or as needed by accessing your saved drafts. This allows you to observe current trends and the performance of your previous videos before deciding when to publish something.

Pre-schedule TikTok videos - The ultimate guide for content marketing

4. Scheduling via Computer

For comprehensive control and planning of your TikTok content, you can also use the computer. Simply log into TikTok and go to your profile. From there, you can click on "Upload Video." Here, you have the option to upload your video, add a description, and adjust visibility settings.

Scheduling TikTok videos - The ultimate guide for content marketing

5. Scheduling Videos via Computer

You can also schedule your videos via computer. After uploading your video, accept the terms provided by TikTok for scheduling so that your video can be saved if you set it for a later time. You can schedule up to 10 days in advance and set the exact publication date and time.

Pre-plan TikTok videos - The ultimate guide for content marketing

6. Using Analytics for Strategic Decisions

To maximize the performance of your videos, you should regularly check your analytics. These provide insights into when and how often your videos are viewed, which can help you adjust your future content accordingly. TikTok offers comprehensive statistics that you can use for strategic decisions.

Scheduling TikTok videos - The ultimate guide for content marketing

Summary

In this guide, you've learned how to schedule videos on TikTok, whether by saving as a draft in the app or using the website on the computer. The flexibility to post your content manually or plan ahead allows you to better respond to trends and optimize the performance of your videos.

Frequently Asked Questions

How can I schedule videos on TikTok?Videos can be scheduled on TikTok.com via computer by uploading the video and setting the publication.

Can I schedule videos directly in the app?No, the TikTok app does not provide an option to schedule videos directly, but you can save them as drafts.

How far in advance can I schedule videos?You can schedule videos up to 10 days in advance via the website.

What can I do to increase my reach on TikTok?Monitor the performance of your previous videos and post at times that have yielded good results.

How do I effectively use TikTok Analytics?Regularly check your statistics to understand when your content performs best and adjust accordingly.