Cross-promotion on YouTube for more reach

Cross-Promotion is an effective strategy to increase your reach and direct potential customers to your various social media platforms. In this tutorial, you will learn how to utilize the opportunities of YouTube for your cross-promotion. You will discover three main methods to draw attention to your other social media channels and products. Let's dive right in.

Main Insights

1. YouTube offers various ways for cross-promotion, including the channel banner, the community tab, and the video description.
2. The channel banner allows for placing links to other social media platforms visible only to PC users.
3. The community tab allows for more active communication with your subscribers, but it must be regularly updated.
4. The video description offers the opportunity to place affiliate links and links to other social media, providing you with passive promotions.

Step-by-Step Guide

1. Customize Channel Banner

To utilize the channel banner for cross-promotion, you first need to access your YouTube dashboard. Go to Channel Settings and click on the "Customize" tab. Here, you have the opportunity to add links to other pages that are not on YouTube, such as your Instagram account or a Facebook group.

You can add up to five links. Keep in mind that more than five links do not make sense, as only the first five are displayed.

Simply go to "Basic Info" and add the desired links. Typically, you are required to provide a title for the link so people know where to click.

After adding a link, for example, directing to your Facebook group, publish it and verify that the link works correctly.

2. Utilize Community Tab

The second step for cross-promotion is utilizing the community tab. Once you reach a certain number of subscribers, you can create posts here that may include links to your other platforms. For example, you can refer to your Instagram profile through this tab.

It's important to note that this method is active. This means you must regularly post new content and add links, as older posts cannot be pinned.

You can also post polls or other interactive content to encourage engagement. Placing links here is a direct way to draw your subscribers' attention to other channels.

3. Customize Video Description

The third and probably most well-known method for cross-promotion on YouTube is customizing the video description. While uploading a video, you can already insert links to other social media or affiliate links.

These links will be permanently in the description unless you change it. This way, you can ensure that viewers watching your video also have access to your other content.

It is advisable to clearly label the affiliate links so your viewers know it is advertising. Additionally, you can insert links to your other YouTube channels or products, thus utilizing a passive form of promotion.

4. Regular Updates

It is important to note that two of the three methods – community posts and links in the community tab – need to be actively managed. You should create a schedule to update these regularly to ensure the links are always current and reach your audience.

On the other hand, video descriptions can have a static character, which means that you only need to adjust them occasionally.

Summary

In this tutorial, you have learned how to effectively implement cross-promotion on YouTube. You have discovered the benefits of the channel banner, the community tab, and video descriptions. Use these methods to increase your reach and engage your audience on different platforms.