In this guide, we will discuss a specific content marketing strategy that was developed specifically for social media. The strategy, created in this case for Benjamin, shows you how to create effective content with minimal effort and distribute it across various platforms. The goal is to organize your content in a way that saves you time while still reaching a wide audience. Let's walk through this strategy step by step.
Key Takeaways
The central insight of this guide is that by strategically planning and recycling content across various channels, you can save time and still provide relevant content for your audience. The proper use of platforms is crucial to maximize visibility and interaction with your content.
Step 1: Creating Instagram Posts
The first step in this strategy is to create classic square Instagram posts. These posts are easy to design and share. You should consider how often you want to post them. In a future video, I will provide you with a detailed schedule.
After creating your square post, use a tool like Canva to transform it into a suitable format for Instagram Stories. This way, you can create multiple formats from the same content and thus increase your reach.
Additionally, you should share the content on Pinterest. Make sure to include a link to your website or offer there to guide potential leads to your academy.
Step 2: Creating Portrait Videos
The next step in your content strategy is to produce portrait videos, which are ideal for platforms like TikTok and Instagram Reels. Make sure to create a special folder for these videos.
You should not download these Reels directly from Instagram to upload them to TikTok. Instead, keep them in your own folder and upload them directly from there. This ensures the quality of your content remains intact.
These portrait videos can also be shared on Pinterest. Make sure to link back to your academy here as well to drive visitors to your website.
Step 3: Creating Landscape Videos
The final step in this strategy is creating landscape videos that you can share on your YouTube channel. It's recommended to produce content regularly – in this case, three videos per week.
Once your YouTube videos are ready, you can also post them in your Facebook group and upload them as IGTV on Instagram.
With just a single YouTube video, you can generate content for multiple platforms, significantly increasing your efficiency.
Step 4: Content Planning and Preparation
To successfully implement this strategy, it is crucial to plan your content in advance. Sit down every two weeks and plan the content you want to create for the next two weeks.
By planning, for example, six YouTube videos, six Instagram posts, and regular Pinterest content in advance, you ensure that you always have enough material to stay active.
With this planning, you can go into the upcoming weeks relaxed because you know exactly what and when to post.
Summary
In summary, this guide provides you with a clear roadmap on how to be active on various social media platforms with minimal effort. You learn about the importance of content recycling and proper planning to make the most of your resources. With this strategy, you are able to increase your visibility and reach without having to invest overly much time.
Frequently Asked Questions
What is the first step in the content marketing strategy?The first step is the creation of square Instagram posts.
How many videos should I upload to YouTube per week?It is recommended to upload three videos per week.
Why should I share content on Pinterest?Pinterest allows you to insert direct links to your academy and attract interested users.
How often should I plan my content?It is advisable to do a content planning every two weeks.
Which tools can I use to create my graphics?Tools like Canva are ideal for creating your graphics and social media posts.
