Cross-promotion with TikTok: Strategies for increasing reach

Today it is essential to expand your presence across various platforms. One of the most effective methods to achieve this is Cross-Promotion. In particular, TikTok offers you numerous options to promote your content on other social media platforms and gain new followers. In this guide, you will learn step by step how you can successfully utilize Cross-Promotion with TikTok to increase your reach and grow your community.

Main Insights

• Cross-Promotion can significantly increase your reach.
• It is important to strategically place links in your TikTok profiles.
• You should effectively adapt TikTok content to other platforms.
• Linking TikTok with other social media platforms, such as Instagram or YouTube, is crucial to success.

Step-by-Step Guide to Cross-Promotion with TikTok

To reap the benefits of Cross-Promotion, follow these steps:

Step 1: Customize Profile on TikTok

Start by optimizing your TikTok profile. When you open your profile, you will see the option to edit your description. Here, you can provide hints to your other social media, such as Instagram or YouTube.

By simply writing: "Follow me on Instagram @yourprofile", you give users the chance to explore your other channels as well. However, keep in mind that TikTok does not allow active links in the description.

Step 2: Add Links to Your Website

Once you reach the 1000 follower mark, you will have the option to insert a link in your profile. This could be your YouTube channel or another website you are promoting.

To add the link, go to "Edit Profile" and enter the corresponding URL in the website field. Make sure the link is current and relevant so that users can easily access it.

Step 3: Link Platforms

You can also directly link Instagram or other platforms to your TikTok account. Go to "Edit Profile" and add your Instagram profile. This will make your Instagram account visible to TikTok users, facilitating an easier connection between the two platforms.

However, proceed with caution. Linking can sometimes be faulty or result in loading times. Make sure you set everything up correctly to provide your users with the best possible experience.

Step 4: Adapt and Share Content

Remember, content on TikTok is often seen as standalone. To keep users on your YouTube channel, create specific content that is not directly shared on Instagram or other platforms.

Avoid publishing the same content on all platforms. You must ensure that your followers get to see something unique on each platform.

Step 5: Add More Links

In addition to your YouTube channel and Instagram, you can also integrate other links such as your blog, podcast, or online shop. Utilize the space optimally to provide users with a variety of options to learn more about you and your content.

Keep in mind that links are often clicked. This means that even if some of your videos do not have a high click rate, the link can still be frequently used.

Step 6: Use Linktree

If you use the Linktree service, be mindful of potential restrictions from TikTok. Sometimes, a confirmation message may appear when users click on a Linktree link. This could result in fewer users utilizing it.

Therefore, if possible, you should allow direct access to your most important content instead of introducing additional steps through a platform like Linktree.

Summary

Cross-promotion with TikTok offers you immense opportunities to strengthen your online presence. By strategically placing links in your profile and adapting content, you can attract new users to your other social media platforms and increase your number of followers. Remember to regularly review and adjust your links and content to make the most of your cross-promotion.