Create Instagram Business Profile

In this guide, you will learn how to convert your personal Instagram profile into a Business profile. A Business profile offers numerous advantages, including access to valuable statistics and the ability to run ads. These steps are particularly important if you plan to optimize your marketing on the platform in the future. Follow the instructions below to professionalize your Instagram presence and utilize the features of a Business account.

Key Takeaways A Business profile on Instagram allows you to run ads, view statistics, and create a shop. However, there is no way to remain anonymous when you choose a Business account.

Step-by-Step Guide

Step 1: Go to Settings

First, you need to log into your personal Instagram profile. Then, click on the three horizontal lines at the top right corner of your profile.

After opening the menu, scroll all the way down and click on "Settings".

Step 2: Switch Account

In the settings, you will see an option named "Account". Click on it.

Scroll down to the "Switch to Professional Account" option. This option allows you to switch directly to a Business profile.

Step 3: Select Category

Now, choose the appropriate category for your Business profile. Here you can decide if you want to present yourself as a blogger, artist, or entrepreneur, for example. Choose a category that best fits your profile, such as "personal blog".

You also have the option to display this category on your profile, but that is not mandatory.

Step 4: Customize Profile and Save

After selecting your category, click on "Done". This successfully creates your Business profile.

You can always check whether your profile now offers Business functions, such as Insights and advertising opportunities.

Step 5: Switch Back to Personal Account (optional)

If you decide to revert your Business profile back to a personal profile, you can do so by going back to the settings. Choose "Account" and then the option "Switch Account Type". However, note that you will lose all the benefits of your Business account and the statistics.

While switching back is straightforward, it means losing access to features like Insights and Shop options.

Note: A Business profile has numerous benefits, even if you do not have the option to make it invisible. You are visible to the public, which is usually advantageous for businesses or public figures.

Summary

In this guide, you have learned how to convert your personal Instagram profile into a Business profile. You have gained valuable insights into the benefits of a Business account and how to make the necessary settings.