Facebook Marketing: How to edit the page description correctly

A concise and relevant description of your page can be crucial in how easily potential customers find your page. In this guide, you will learn step by step how to edit the description of your Facebook page and why this is important for the discoverability of your business.

Key Insights

• The page description influences discoverability on Facebook and search engines.
• A professional and detailed description attracts potential customers.
• Using keywords increases the visibility of the page.

Step-by-Step Guide

Step 1: Access your Facebook Page

To start editing the description, you first need to go to the page you want to manage. Make sure you have the appropriate permissions to make changes.

Step 2: Access Page Information

Once on your page, click on the "More" button to access the page information. Click on "Info" to edit the basic information of your page.

Step 3: Understand the Importance of Page Information

The page information gives Facebook users an overview of the type of service or product you offer. A good description can not only help position your page better but also inform readers.

Step 4: Edit Basic Information

Now you can edit the basic information of your page, including the page name, username, and the actual description. Make sure to choose a concise and informative description that also includes important keywords.

Step 5: Insert Keywords

When creating your description, it is crucial to use relevant keywords. These can be terms that potential customers use to search for your services. For example, a description for an educational page could look like this: "SamplePage is an online education company based in Berlin that offers personal training and online courses."

Step 6: Add Categories

Select appropriate categories for your page so that it is displayed in the correct category for users. Think about which terms are important to your customers and add relevant categories.

Step 7: Enter Contact Information

Enter your contact information to make it easier for customers to reach you. Here you can provide a phone number, WhatsApp number, email address, and the URL of your website.

Step 8: Add Location

If you run a local business, make sure to enter your address. This is especially important if you offer on-site services or have physical locations. Make sure not to provide a personal address if there is no business conducted on site.

Step 9: Define Service Area

Define your service area, especially if you operate a business that offers mobile services. This helps customers understand if you can meet their requirements.

Step 10: Set Opening Hours

Specify your opening hours so customers know when they can avail of your services. Facebook offers various options for opening hours, including "Always Open" or "Monday to Friday from 8:30 AM to 8:00 PM".

Step 11: Add Additional Information

You can use the section for additional information to add legal guidelines such as the data policy. This is important to show customers how their data is handled.

Step 12: Add imprint

Adding an imprint is a legal requirement for businesses. Here you must provide your valid address and contact details.

Step 13: Enter product information

You can also specify which products or services you offer and highlight special promotions. This makes your page more attractive to new visitors.

Step 14: Completion and publication

After you have reviewed and filled in all the information, click "Save" to publish your changes. Your description should now be clear and appealing, helping to attract new customers.

Summary

To increase the visibility of your Facebook page and attract potential customers, it is important to create the page description in a meaningful and professional manner. By following the steps described in this guide, you can ensure that your page contains the necessary information and keywords to appeal to your target audience.