Run interaction ads for text posts on Facebook

In this tutorial, I will show you how you can run effective interaction advertising for text posts on Facebook. You will learn the necessary steps to generate more interactions like likes, comments, and shares. This can be crucial for your Facebook presence, especially if you want to increase your reach and promote engagement with your target audience. Let's dive right in!

Key Insights

• Interaction advertisements help generate targeted user interactions on Facebook posts.
• There are different types of interactions: post interactions, page likes, and event participations.
• The campaign name, ad group, and ad play an important role in identifying the advertisements.
• Budget and duration are crucial to achieve representative results.
• Customizing target audiences and proper targeting increase the efficiency of the advertisements.

Step-by-Step Guide

1. Creating an Interaction Advertisement

To create an interaction advertisement, start in Facebook's Ads Manager. First, click on the button above to access your new options. Then, select the "Ad" option.

2. Choosing the Type of Interaction

The next decision is about the type of interaction you want to promote. Here, you have three options: post interactions, page likes, and event participations or cancellations. For this example, we will focus on post interactions.

3. Setting the Campaign Name

Now, you need to set the name of your campaign. This will help you identify the ads later on. For example, you can choose "Interaction Text Post." This is especially useful for keeping track of different campaigns.

4. Selecting the Post

Since you are creating a text promotion, you should also prepare to craft a simple yet engaging text post. The post consists only of text, so the focus is clearly on the interaction.

5. Setting Budget and Schedule

Now it's time for budgeting. A daily budget of at least 20 to 30 euros is advisable to ensure the ad gains enough reach and the results are meaningful. Make sure the ad is not only scheduled for a day. Longer-term ads minimize the influence of subjective factors.

6. Audience Customization

Target audience selection is crucial for the success of your ad. Choose the geographical location, age, and gender of your target audience. For broader outreach, you can set age from 18 to 65+ years and all genders, for example.

7. Creating the Post

Now it's time to get creative. Click on "Create Post" and add a text that encourages commenting. For example, "Hey guys, how are you today? Guess what happened to me today!". Such questions encourage viewers to actively participate.

8. Publishing the Ad

After creating your post, you can finalize everything. Simply scroll down and click on "Publish" to start your ad. Your ad is now online, and users can react directly to it.

Summary

In this guide, you have learned how you can successfully run interaction advertisements for text posts on Facebook. The entire process includes selecting the ad type, setting the campaign name, customizing target audiences, budgeting, followed by creatively creating the post and finally publishing it.