Instructions for creating Facebook message ads

In this guide, you will learn step by step how to create a message advertisement on Facebook. Such ads allow potential customers to interact directly with you via Messenger, WhatsApp, or Instagram. In a time where customer engagement and direct communication are of utmost importance, message ads provide a valuable way to generate leads and nurture customer relationships.

Key Takeaways

• Message ads encourage interaction between you and potential customers.
• By targeting specific audiences, you can effectively reach your target group.
• The correct setup and optimization of ads are crucial for success.

Step-by-Step Guide

To create your own message ad, follow these steps:

Step 1: Accessing your Ad Account

Start by logging into your Facebook Ads Manager account. Click on the three dots in the top menu to reveal the options. Then choose "Ad" from the dropdown menu.

Step 2: Selecting Ad Type

Now you will see the various advertising options. Click on the "Messages" option. This means that users can communicate with you via Messenger, WhatsApp, or Instagram. This type of advertising allows for personal contact with your leads.

Step 3: Naming the Campaign

At the campaign level, you can define various names. Assign a clear name to your campaign, such as "Message Campaign". Also, add names for the ad set and the ad to maintain clarity.

Step 4: Defining the Target Audience

Now it is important to precisely define your target audience. You can set the audience based on country, age group, or interests. Consider that you want to target sports enthusiasts in particular.

Step 5: Setting Budgets and Bid Strategies

Set the daily budget, e.g. 40 €, and choose the bidding strategy that will bring you the highest volume of messages. This aims to achieve as many interactions as possible.

Step 6: Selecting Ad Placement

Here you can choose between automatic and manual placement. Usually, automatic placement is more efficient as Facebook selects the best ad placements.

Step 7: Creating the Ad

You have the option to select a single image or video. Click on "Add Media" and upload the chosen image related to your theme.

Step 8: Crafting Ad Text

The ad text should be appealingly formulated. Consider what incentive you can offer to users, e.g. a voucher or information about an event.

Step 9: Setting Up Chats

Select the option "Start Conversation" to determine what will be sent in the initial messages. Here, you can define questions that the leads can click on.

Step 10: Review and Publish

Before you publish the ad, double check all settings. Click "Publish" below to activate the ad. Facebook will then review the ad.

Summary

In this tutorial, you have learned how to create a message ad on Facebook. From selecting the target audience to designing the ad, you have learned the individual steps that will help you directly engage with your prospects. With the right settings and compelling messaging, you can achieve your marketing goals.