Facebook marketing: Using local advertisements for your company

In today's digital world, it is crucial for local businesses to have the right strategy in online marketing. Facebook offers an excellent opportunity here to directly target potential customers through targeted local advertisements. In this guide, you will learn what local advertisements are, how they work, and how you can effectively use them to expand your customer base.

Key Takeaways Local advertisements on Facebook, also known as Store Traffic advertisements, aim to attract customers to your physical stores. They are particularly effective for local businesses and require specifying a location to target the area accurately.

Step-by-Step Guide

What are local advertisements?

Local advertisements, often referred to as Store Traffic advertisements, are designed specifically for businesses operating in certain geographic areas. For example, if you run a hair salon or a small supermarket, you can use this type of advertising to reach people in your vicinity.

Targeting Audience

To advertise locally, you must ensure that you are targeting the right audience. Instead of selecting a broad audience, focus on people who actually live in the vicinity of your business. This means that when running your ads, you should use current location data.

Creating Store Traffic Advertisements

In order to create Store Traffic advertisements, it is important to accurately set the location of your business. You have the option to specify a specific location to target precisely the customers who are in close proximity.

Steps for Setting Location

To set your location, go to the corresponding settings within the Facebook Ad Manager. There, you can easily enter your address and ensure that it is displayed correctly for your target audience.

Advertising and Customer Engagement

The main goal of this type of advertising is to get people to enter your store. "Traffic" in this context means that you want to attract customers who are on their way to your store or who spontaneously come by.

Difference from Other Advertisements

It is important to note that Store Traffic advertisements differ from other forms of advertising, such as interaction ads. Interaction ads are often intended for online offers, while Store Traffic advertisements allow you to specifically strengthen customer engagement in your physical store.

Targeted Advertising for Your Business

If your business has a large catchment area, such as a restaurant or a retail store in a big city, you may also consider other forms of advertising. However, for businesses truly focused on a local audience, utilizing Store Traffic advertising is the best choice.

Summary

In this guide, you have learned how local advertisements on Facebook work and how you can effectively use them for your business. By accurately setting your location and targeting local customers, you can significantly increase your foot traffic.